Corporate Communication Identity Image And Social Responsibility

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Corporate Communication Identity Image And Social Responsibility

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Author : Anonym
language : en
Publisher: GRIN Verlag
Release Date : 2010-05-07

Corporate Communication Identity Image And Social Responsibility written by Anonym and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-07 with Business & Economics categories.

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Griffith University, language: English, abstract: Diese Arbeit liefert Theorie zu den Themen Corporate Communication, Corporate Identity, Corporate Image und Corporate Social Responsibility. Zudem bereitet sie diese Themen für die Firma BMW auf. ... is about the organisation's communication activities, its identity and image, as well as its CSR programme. [...] 2 Corporate communication activities and tools This section first defines corporate communication and secondly presents BMW's current communication activities and tools. 2.1 Theory - Corporate Communication Corporate communication is a key factor for the success of an organisation. "By 'corporate communication' we mean the corporation's voice and the images it projects of itself [...]" (Argenti & Forman, 2002, p. 4). According to Argenti and Forman (2002, p. 4), "corporate reputation, corporate advertising and advocacy, employee communications, investor relations, government relations, media management, and crisis communications" are part of corporate communication. [...] 4 Corporate Image This chapter defines corporate image and describes the image of BMW. 4.1 Theory - Corporate Image Corporate image is the stakeholders' perception of an organisation. According to Argenti (2009), an organisation normally has different images because it has diverse constituencies with different point of views. "The corporate image comprises all the visual, verbal and behavioral elements that make up the organization. [...]. If managed effectively, it should protect the organization against competition [...]." (Howard, 1998, p.3). [...]

Corporate Communication Identity Image And Social Responsibility

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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2010-05-07

Corporate Communication Identity Image And Social Responsibility written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-07 with Business & Economics categories.

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Griffith University, language: English, abstract: Diese Arbeit liefert Theorie zu den Themen Corporate Communication, Corporate Identity, Corporate Image und Corporate Social Responsibility. Zudem bereitet sie diese Themen für die Firma BMW auf. ... is about the organisation’s communication activities, its identity and image, as well as its CSR programme. [...] 2 Corporate communication activities and tools This section first defines corporate communication and secondly presents BMW’s current communication activities and tools. 2.1 Theory – Corporate Communication Corporate communication is a key factor for the success of an organisation. “By ‘corporate communication’ we mean the corporation’s voice and the images it projects of itself [...]” (Argenti & Forman, 2002, p. 4). According to Argenti and Forman (2002, p. 4), “corporate reputation, corporate advertising and advocacy, employee communications, investor relations, government relations, media management, and crisis communications” are part of corporate communication. [...] 4 Corporate Image This chapter defines corporate image and describes the image of BMW. 4.1 Theory – Corporate Image Corporate image is the stakeholders’ perception of an organisation. According to Argenti (2009), an organisation normally has different images because it has diverse constituencies with different point of views. “The corporate image comprises all the visual, verbal and behavioral elements that make up the organization. [...]. If managed effectively, it should protect the organization against competition [...].” (Howard, 1998, p.3). [...]

Contemplating Corporate Marketing Identity And Communication

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Author : Klement Podnar
language : en
Publisher: Routledge
Release Date : 2013-12-16

Contemplating Corporate Marketing Identity And Communication written by Klement Podnar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Business & Economics categories.

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

Bmw Overview Of Corporate Communication Corporate Identity Corporate Image And Csr

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Author : Michael Kofler
language : en
Publisher:
Release Date : 2013-08

Bmw Overview Of Corporate Communication Corporate Identity Corporate Image And Csr written by Michael Kofler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with categories.

Scholarly Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Griffith University, language: English, comment: This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW., abstract: This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.

Facets Of Corporate Identity Communication And Reputation

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Author : Tc Melewar
language : en
Publisher: Routledge
Release Date : 2008-04-03

Facets Of Corporate Identity Communication And Reputation written by Tc Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-03 with Business & Economics categories.

Pt. 1. Corporate identity -- pt. 2. Corporate communications -- pt. 3. Corporate reputation.

Elgar Encyclopedia Of Corporate Communication

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Author : Klement Podnar
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-03-14

Elgar Encyclopedia Of Corporate Communication written by Klement Podnar and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

The Handbook Of Communication And Corporate Reputation

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Author : Craig E. Carroll
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-10

The Handbook Of Communication And Corporate Reputation written by Craig E. Carroll and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-10 with Social Science categories.

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Corporate Communication

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Author : Klement Podnar
language : en
Publisher: Routledge
Release Date : 2014-11-13

Corporate Communication written by Klement Podnar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-13 with Business & Economics categories.

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

Building Corporate Identity Image And Reputation In The Digital Era

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Author : T C Melewar
language : en
Publisher: Routledge
Release Date : 2021-07-29

Building Corporate Identity Image And Reputation In The Digital Era written by T C Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Contemporary Perspectives On Corporate Marketing

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Author : John M.T. Balmer
language : en
Publisher: Routledge
Release Date : 2013-07-24

Contemporary Perspectives On Corporate Marketing written by John M.T. Balmer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-24 with Business & Economics categories.

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.