Corporate Strategy For Apple Inc Company
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Corporate Strategy For Apple Inc Company
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Author : Judith Zylla-Woellner
language : en
Publisher: GRIN Verlag
Release Date : 2013-01-16
Corporate Strategy For Apple Inc Company written by Judith Zylla-Woellner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-16 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2,1, Berlin School of Economics and Law (IMB), course: MBA Seminar, language: English, abstract: The story of Apple Inc. started in 1976 and is a quite successful one. The chief character Steve Jobs just recently resigned as Managing Director of this multinational company. These most recent news caused the apple stocks to drop which shows how much impact the cofounder Steve Jobs has on the company and its destiny. Apple Inc. is an American multinational company, which provides personal computers, software and especially consumer electronics. Nowadays this company hired 49 400 employees worldwide.1 Additionally towards the end of the year 2010 the worldwide annual sales equal $65.23 billion1. Apple Inc. has been so successful in these last decades thanks to its fresh, imaginative way to contemplate and do its business. This winning mixture of extraordinary products, great style and design, grand strategy, innovative marketing, inviting communications is basis of this papers analysis. Apple owes its overwhelming victory in the last years to the IPhone and to the smart IPod and ITunes product combination. In the 5 years between 2003 and 2008 the Apple share value increased 25 times, from $7.5 to $180 per share. In July 2008 prices, before the US Financial Crisis, Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. Just recently Apple was found to be the most valuable company of the world with share prizes of $373. This simple number shows the immense success apple achieved during the past years. 2 [...] 1 http://phx.corporateir.net/External.File?item=UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 2 http://flatworldbusiness.wordpress.com/flat-education/intensify/case-apple-inc/
Correlation Between Corporate Culture And Corporate Strategy
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Author : Henning Wenzel
language : en
Publisher: GRIN Verlag
Release Date : 2016-02-22
Correlation Between Corporate Culture And Corporate Strategy written by Henning Wenzel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-22 with Business & Economics categories.
Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The character of a company ́s culture or work climate is gaining in importance. Culture is a product of the core values and business principles that executives espouse, the standards of what is ethically acceptable and what is not, the work practices and behaviours that define “how we do things around here”, its approach to people management and style of operating, the “chemistry” and the “personality” that permeates its work environment, and the stories that get told over and over to illustrate and reinforce the company ́s values, business principles, and traditions. A company ́s culture is important because it influences the organization ́s actions and approaches to conduct the business – in a very real sense, the culture is the company ́s “operating system” or organizational DNA. All in all, culture as a concept is difficult to define and differs from company to company. The crafting of a strategy represents a managerial commitment to pursue a particular set of actions in growing the business, attracting and pleasing customers, competing successfully, conducting operations, and improving the company ́s financial and market performance. Even companies with same strategic and business concepts and comparable success differ in their approaches regarding the corporate culture. What becomes clear is that there is a correlation between culture and strategy. Hence the consistency between strategy and culture is a long-term competitive advantage and a key to corporate success. To counteract preventive a possible misfit between the corporate culture and the strategy, consideration of corporate culture as part of the concept to strategy implementation is essential.
Management Technology And Innovation Strategic Business Plan For Apple Inc
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Author : Bandar Hezam
language : en
Publisher: GRIN Verlag
Release Date : 2023-05-08
Management Technology And Innovation Strategic Business Plan For Apple Inc written by Bandar Hezam and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-08 with Business & Economics categories.
Document from the year 2022 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: This report outlines a strategic business plan for Apple Inc, a renowned technology company that focuses on innovation and accessibility in all its products. The report begins with a background on the company, including its founders and the evolution of its products. The strategic analysis section of the report discusses the company's trends and directions in terms of its political, economic, socio-cultural, and technological contributions, as well as its core competencies. The report also analyzes the company's strategic planning, implementation, and control, as well as its information technology strategies. The report highlights the importance of Apple's innovation strategy, which has been powered by its founder Steve Jobs' empathy and driven passion for reinventing markets. The report concludes with a discussion of Apple's corporate priorities towards managing its technology and innovation, including its commitment to research and development investment and accelerated training environment. Overall, the report highlights the importance of innovation and strategic planning in driving the success of Apple Inc.
Business Analysis Of Apple Inc
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Author : Judith Zylla-Woellner
language : en
Publisher: GRIN Verlag
Release Date : 2013-01-16
Business Analysis Of Apple Inc written by Judith Zylla-Woellner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-16 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Berlin School of Economics and Law (Lord Ashcroft Institute of Management), course: MBA Seminar, language: English, abstract: The story of Apple Inc. started in 1976 and has been characterized by a long line of successes, especially in recent times. However, the news that Apple’s Managing Director Steve Jobs has had to resign caused Apple stocks to drop by 5% (down from $400), which shows how great an impact cofounder Steve Jobs had on the company and its destiny. Nonetheless, Apple continues to be the world’s most valuable company. 1 Apple Inc. is an American multinational company which provides personal computers, software and especially consumer electronics. Today, the company has 49,400 employees worldwide and managed to increase annual sales to $65.23 billion in 2010.2 Apple’s winning mixture of extraordinary products, great style and design, grand strategy, innovative marketing, and inviting communications is basis of this paper’s analysis. Apple owes its overwhelming success in the last years to the iPhone, iPod and iTunes product combination.3 Apple’s success is inextricably linked to Steve Jobs. Steve Jobs has been the great mind behind the company and one of the cofounders who turned Apple in one of the most innovative and successful companies. [...] 1 http://www.macnews.de/newsticker/steve-jobs-rucktritt-apples-aktienkurs-bricht-ein-239783 2 http://phx.corporateir.net/External.File?item=UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 3 www.apple.com
Apple S Secret Of Success Traditional Marketing Vs Cult Marketing
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Author : Sascha Schneiders
language : en
Publisher: Diplomica Verlag
Release Date : 2011
Apple S Secret Of Success Traditional Marketing Vs Cult Marketing written by Sascha Schneiders and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people’s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a “CULT BRAND”. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple’s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of “cult marketing” because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple’s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down. This book discusses Apple‘s unique Marketing Strategy and delivers a guidline on the Example of Apple of the needed conditions to convert an ordinary brand into a „CULT BRAND“.
Business Deconstructed Apple Inc
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Author : Sascha Schneiders
language : de
Publisher: GRIN Verlag
Release Date : 2010-08-27
Business Deconstructed Apple Inc written by Sascha Schneiders and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-27 with Business & Economics categories.
Vordiplomarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensforschung, Operations Research, New College Durham, Sprache: Deutsch, Abstract: Apple is a Californian based, American Multinational Corporation, providing personal computers, portable music players and communication devices. It also develops, manufactures and sells related peripherals, applications and related services. The company was founded by two young men Steve Jobs and Steven Wozniak in 1976 (Kahney, 2008, p. 5). Their products can be grouped in 5 product lines: desktops, portables, IPod and other music related products and services, peripherals hardware, software service and other sales. Apple sells its products worldwide through multi-channel-distribution in own retail stores, online stores, direct sales force and third-party wholesalers and resellers. Apple has 247 retail stores including 205 stores in the USA and 42 stores internationally. The corporation is operating on three continents, in America, Asia, and Europe employing 28.000 people (Datamonitor, 2009, [online]). Apple is a well known brand, focused on high-end innovative products with high margins. Their products are famous for their reliability. Apple has the reputation of being one of the most innovative companies in the world. The Fortune Magazine ranked Apple in 2008 as “The Most Admired Company” (Fortune, unknown, 2009 [online]). The corporation has been growing dynamically and increased their profits despite the recession over the last couple of years. They increased their sales from 32 billion in 2008 to 36 billion in 2009. One of the major factors is the increasing brand loyalty of their customers.
Apple Computer A Abridged Corporate Strategy And Culture
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Author : Gregory C. Rogers
language : en
Publisher:
Release Date : 1995
Apple Computer A Abridged Corporate Strategy And Culture written by Gregory C. Rogers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Creating Business And Corporate Strategy
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Author : Adyl Aliekperov
language : en
Publisher: Routledge
Release Date : 2021-06-13
Creating Business And Corporate Strategy written by Adyl Aliekperov and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-13 with Business & Economics categories.
Businesses need strategies that determine the direction of functioning and further development. If a company deals with several multifaceted businesses, each of them subsequently requires their own strategy. The issue of strategy creation and realization is a key factor that must receive the closest possible attention. In order to assure victory and be thoroughly prepared for various directions and situations that may arise, companies create their own unique strategies. This book is primarily aimed at suggesting the necessary repertoire of knowledge and skills for strategy creating with the help of the TASGRAM integrated system – Thinking, Analyzing, Strategy, Goals, Risks, Actions, and Monitoring. The main outcome of TASGRAM is a combined strategic table: business strategy, corporate strategy, goals, risks, actions, and monitoring. Each element in TASGRAM has a concrete goal and it helps users become more focused. Creating Business and Corporate Strategy: An Integrated Strategic System offers a new tool for company strategy creation, showcasing various cases and examples based on theory and practice. Unlike the existing tools, the suggested system of strategy creation is simpler and definite. Its main purpose is to help create and further develop the created strategy, making this book especially valuable to researchers, academics, practitioners, and students in the fields of strategy, leadership, and management.
Developing Holistic Leadership
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Author : Mitsuru Kodama
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-05-18
Developing Holistic Leadership written by Mitsuru Kodama and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-18 with Business & Economics categories.
The book provides new theoretical concepts and knowledge to existing leadership theory. Through in-depth international case studies, it develops a new leadership theory of practitioners who promote strategic knowledge creation activities to achieve business innovation and new practical insights.
Strategic Leadership And Innovation At Apple Inc
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Author : Loizos Th Heracleous
language : en
Publisher:
Release Date : 2016
Strategic Leadership And Innovation At Apple Inc written by Loizos Th Heracleous and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
The case describes the successful tenure of Steve Jobs as CEO of Apple and how he succeeded in creating one of the wealthiest and most innovative companies in the world. The student is invited to consider what will happen to the company after Steve Jobs' death under the leadership of Tim Cook and whether Apple can replicate its success of previous years.
