Cracking The Product Marketing Code
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Cracking The Product Marketing Code
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Author : Iman Bayatra
language : en
Publisher: Packt Publishing Ltd
Release Date : 2023-10-27
Cracking The Product Marketing Code written by Iman Bayatra and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-27 with Business & Economics categories.
Harness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tactics Key Features Sharpen your product marketing skills to make an impact within your organization Unlock deeper insights through real-world examples to shape product development and drive exponential growth Discover product marketing strategies, templates, and frameworks in this one-stop guide Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.What you will learn Understand the power of product marketing as you explore inbound and outbound strategies Leverage customer data to uncover insights and fuel innovation Develop impactful messaging to capture your audience’s attention Discover key strategies in customer segmentation and how to build buyer personas Examine each stage of the GTM plan and identify winning strategies Apply the right tactics at each stage of the customer journey to drive product adoption Ensure internal and external stakeholders buy-in to create value Who this book is forIf you’re a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.
Cracking The Code Leveraging Consumer Psychology To Drive Profitability
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Author : Steven S. Posavac
language : en
Publisher: Routledge
Release Date : 2015-02-12
Cracking The Code Leveraging Consumer Psychology To Drive Profitability written by Steven S. Posavac and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Cracking The Ad Code
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Author : Jacob Goldenberg
language : en
Publisher: Cambridge University Press
Release Date : 2009-04-09
Cracking The Ad Code written by Jacob Goldenberg and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-09 with Technology & Engineering categories.
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.
Flutter For Beginners
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Author : Thomas Bailey
language : en
Publisher: Packt Publishing Ltd
Release Date : 2023-10-13
Flutter For Beginners written by Thomas Bailey and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-13 with Computers categories.
Follow this step-by-step illustrated guide to launch your own Flutter apps and gain hands-on experience Key Features Get up to speed with the basics of Dart programming and delve into Flutter development Learn about Flutter widgets, plugins, and animations to create a high-quality, user-friendly app Package and deploy your Flutter apps to achieve native-like performance Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThere have been many attempts at creating frameworks that are truly cross-platform, but most struggle to create a native-like experience at high-performance levels. Flutter achieves this with an elegant design and a wealth of third-party plugins, solidifying its status as the future of mobile app development. If you are a mobile developer who wants to create rich and expressive native apps with the latest Google Flutter framework, this book is for you. You’ll start with the basics of cross-platform development frameworks, specifically Flutter. You’ll then explore the Dart programming language which is the foundation of the Flutter framework. Next, you’ll get a feel for Flutter and how to create your first app, followed by an exploration of the various popular plugins that supplement the Flutter framework. Finally, you’ll explore testing and app release, including some common glitches that you may experience. By the end of this book, you’ll be well-equipped to create and release a basic Flutter app along with gaining a solid understanding of the Flutter framework and Dart language.What you will learn Understand the Flutter framework and cross-platform development Acclimate the fundamentals of the Dart programming language Explore Flutter widgets, the core widget library, and stateful and stateless widgets Discover the complete development lifecycle, including testing and debugging Get familiar with both the mobile and web app release processes Dig deeper into more advanced Flutter concepts like animation Explore common Flutter plugins ad how to use them Discover the Flutter community and how to stay up-to-date Who this book is for If you are an existing mobile developer seeking a better way to develop cross-platform apps, an existing software developer looking to explore mobile app development, or someone investigating mobile apps and simply wants to know what the Flutter fuss is about, this is the book for you. Prior knowledge of Flutter and Dart is not required.
Cracking The Sales Management Code The Secrets To Measuring And Managing Sales Performance
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Author : Jason Jordan
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-10-14
Cracking The Sales Management Code The Secrets To Measuring And Managing Sales Performance written by Jason Jordan and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-14 with Business & Economics categories.
Boost sales results by zeroing in on the metrics that matter most “Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.” —Arthur Dorfman, National Vice President, SAP “Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.” —Mike Nathe, Senior Vice President, Essilor Laboratories of America “The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.” —Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.” —John Davis, Vice President, St. Jude Medical “Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.” —Bob Kelly, Chairman, The Sales Management Association “A must-read for managers who want to have a greater impact on sales force performance.” —James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University “This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!” —Anita Abjornson, Sales Management Effectiveness, Abbott Laboratories About the Book: There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover: The five critical processes that drive sales performance How to choose the right processes for your own team The three levels of sales metrics you must collect Which metrics you can “manage” and which ones you can’t How to prioritize conflicting sales objectives How to align seller activities with business results How to use CRM to improve the impact of coaching As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.” Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.
Cracking The Pm Interview
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Author : Gayle Laakmann McDowell
language : en
Publisher:
Release Date : 2013
Cracking The Pm Interview written by Gayle Laakmann McDowell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."
Cracking The Pm Career
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Author : Jackie Bavaro
language : en
Publisher: Careercup
Release Date : 2021-01-26
Cracking The Pm Career written by Jackie Bavaro and has been published by Careercup this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-26 with Business & Economics categories.
Product management is a big role, and this a big book.From the authors of the best-selling Cracking the PM Interview comes the comprehensive guide to the skills, frameworks, and practices to become a great product manager. It will help you level-up your skills and career from your first product management role through product leadership.You'll learn how to:* Design high-quality products that delight users and solve people's needs.* Run and deliver your projects quickly, smoothly, and effectively.* Create product visions and strategies to set direction and optimize for long-term impact.* Lead people and influence without authority.* Manage people, develop great PMs, build great teams, and create great product organizations.* Manage your career so you can translate your efforts into the recognition you deserve.This book will teach you the reliable frameworks and best practices that improve your chances of shipping a successful product. The frameworks won't transform you into a great product manager overnight or guarantee that your products never fail, but they'll help you avoid the most common problems and give you the structure to start experimenting, reflecting, and improving.Topics include:* Getting Started: the product life cycle; the first 90 days* Product Skills: user research; A/B tests; problem solving frameworks; systems thinking; product discovery; design sprints; ethical product design; technical terms and concepts; product documentation (specs and PRDs)* Execution Skills: agile project management; minimum viable products (MVPs); incremental development; product launches; time management; overcoming obstacles* Strategic Skills: product vision; strategy; roadmaps; goals and OKRs* Leadership Skills: growth mindset; ownership mentality; influencing without authority; stakeholder management; collaboration; communication; inspiring a team; mentoring; working with designers, engineers, and executives* People Management Skills: becoming a people manager; being a member of the leadership team; reviewing work; holding people accountable; coaching and development; recruiting and interviewing; product processes; organizational structures* Careers: career ladders; career goals; partnering with your manager; picking the right team; negotiations; networking; handling bad situations; career options beyond PM
Cracking The Success Code
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Author : Brian Tracy
language : en
Publisher:
Release Date : 2012
Cracking The Success Code written by Brian Tracy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
How to Crack The Success Code is a task that humanity has reflected on from time immemorial. The sages and philosophers of every generation have pursued this question with unrelenting determination because everybody is looking for the answer - regardless of their field. So, who has the answer? Has this book found the "Silver Bullet?" The answer to this eternal enigma may vary for each one of us according to our definition of success. However, in this book, these Celebrity Experts(r) render their conclusions based on their proven experiences and core principles. Their answers are based on their firsthand knowledge versus academic hypotheses or philosophical assumptions. So, if you decided to learn more about success and achievement in your world, where would YOU look for the answers? The "nuggets of wisdom" that the Celebrity Experts(r) in this book offer us look at a world that is new and unfamiliar economic territory for us all. They have "been there and done it." They provide practical answers to these questions. Brian Tracy, for example, looks at changes that the business world and culture have experienced over the past hundred years, and, based on his knowledge and wide experience, projects how people will need to think and perform in the future to achieve success. This kind of visionary thought will enlighten and guide those who wish to achieve successful or outstanding accomplishments. We are therefore left with the options of spending our lives trying to "reinvent the wheel" on our own, or we can use the proven experience of people like these Celebrity Experts(r) to Crack The Success Code for us. Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes, but they don't quit. Conrad
A Progress Agent S Guide To Cracking The Networking Code
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Author : Dean Lindsay
language : en
Publisher:
Release Date : 2005
A Progress Agent S Guide To Cracking The Networking Code written by Dean Lindsay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Hip. Engaging. Powerful. Fun. Practical. Fresh. Sharp. "Let this lively guide inspire you to reach out to others." -Ken Blanchard (The One Minute Manager®) "This is a book everyone will wish they read 20 years ago." - Frank Bracken (President and COO, Haggar Clothing Co.) "This book is great. Read it!" - Bill Brooks (The New Science of Selling and Persuasion). Foreword by Jay Conrad Levinson - Father of Guerilla Marketing book series (15 million sold).
Final Report Of The Marketing Division Petroleum Administrative Board
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Author : United States. Petroleum Administrative Board
language : en
Publisher:
Release Date : 1936
Final Report Of The Marketing Division Petroleum Administrative Board written by United States. Petroleum Administrative Board and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1936 with Petroleum industry and trade categories.