Crm Erfolgsfaktoren Analyse Der Chancen Und Risiken Hinsichtlich Der Erfolgreichen Ausrichtung Eines Crm Fokussiert Auf Den Online Handel
DOWNLOAD
Download Crm Erfolgsfaktoren Analyse Der Chancen Und Risiken Hinsichtlich Der Erfolgreichen Ausrichtung Eines Crm Fokussiert Auf Den Online Handel PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Crm Erfolgsfaktoren Analyse Der Chancen Und Risiken Hinsichtlich Der Erfolgreichen Ausrichtung Eines Crm Fokussiert Auf Den Online Handel book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Crm Erfolgsfaktoren Analyse Der Chancen Und Risiken Hinsichtlich Der Erfolgreichen Ausrichtung Eines Crm Fokussiert Auf Den Online Handel
DOWNLOAD
Author : Gamze Genc
language : de
Publisher: Akademische Schriftenreihe Bd. V1160994
Release Date : 2022-05-05
Crm Erfolgsfaktoren Analyse Der Chancen Und Risiken Hinsichtlich Der Erfolgreichen Ausrichtung Eines Crm Fokussiert Auf Den Online Handel written by Gamze Genc and has been published by Akademische Schriftenreihe Bd. V1160994 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-05 with categories.
Bachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Customer-Relationship-Management, CRM, Note: 1,7, Rheinische Fachhochschule Köln, Sprache: Deutsch, Abstract: Das Ziel der vorliegenden Arbeit besteht hauptsächlich in der systematischen Untersuchung der Chancen und Risiken im Hinblick auf die erfolgreiche Ausrichtung des Customer Relationship Managements in Online-Handelsunternehmen. Dahingehend befasst sich die Arbeit mit folgenden Forschungsfragen: Inwieweit muss das Customer Relationship Management erfolgreich ausgerichtet sein, um im Online-Handel langfristige Kundenbeziehungen erzielen zu können? Und welche Chancen und Risiken weist der erfolgreiche Einsatz des Customer Relationship Managements im Online-Handel auf? Als Folge dessen wird angenommen, dass das Customer Relationship Management von zentraler Bedeutung für den unternehmerischen Erfolg des Online-Handels ist.
Erfolgsfaktoren Und Barrieren Bei Der Crm Implementierung
DOWNLOAD
Author : Ingo Beck
language : de
Publisher: diplom.de
Release Date : 2006-07-31
Erfolgsfaktoren Und Barrieren Bei Der Crm Implementierung written by Ingo Beck and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-31 with Business & Economics categories.
Inhaltsangabe:Problemstellung: Die wachsende Anzahl an Publikationen auf dem Gebiet des CRM verdeutlicht, dass das Management von Kundenbeziehungen in den letzten Jahren sowohl in der Wissenschaft als auch in der Praxis zunehmend Verbreitung findet. Die veränderten Marktbedingungen und der rasante technologische Fortschritt haben bei den Unternehmen zu der Einsicht geführt, die Bedürfnisse ihrer Kunden besser verstehen zu müssen und die Kundenbeziehungen auf eine nach den Grundsätzen der Kundenorientierung angepasste Basis zu stellen. Denn Unternehmen, die konsequent die Kundenorientierung verbessern und es dadurch schaffen, dauerhafte Beziehungen zu ihren Kunden aufzubauen, können einen wichtigen Wettbewerbsvorteil gegenüber ihren Konkurrenten erzielen. So erhoffen sich viele Unternehmen, durch den Einsatz von CRM profitable Kunden gezielt und langfristig an das Unternehmen zu binden und auf diese Weise den Unternehmenserfolg nachhaltig zu steigern. Angesichts der mit dem CRM verbundenen Potenziale verwundert es nicht, dass Unternehmen mit jährlich stark steigenden Wachstumsraten in die Einführung von CRM-Systemen investieren. Trotz allem wird in den letzten Jahren mit Kritik und Skepsis beobachtet, dass CRM nicht zu den erhofften Erfolgen führt und die Umsetzung der angesprochenen Ziele in der Praxis große Probleme bereitet. Umfragen vieler Forschungsinstitute und Branchenexperten zeigen, dass 55 Prozent aller CRM-Projekte keine signifikanten Erfolge aufweisen können. Auch eine Vielzahl von Artikeln bestätigt die Existenz erheblicher Schwierigkeiten bei der Einführung und Realisierung von CRM-Konzepten in Unternehmen. Rigby, Reichheld und Schefter untermauern die Kritik mit zum Teil erschreckenden Zahlen: Demnach steht CRM an drittletzter Stelle von 25 bedeutenden Management-Tools und 20 Prozent der 451 befragten Führungskräfte äußern rückblickend sogar: CRM initiatives not only had failed to deliver growth but also had damaged long-standing customer relationships. In Anbetracht dieser hohen Fehlerquote bei der Umsetzung von CRM-Projekten stellt sich die Frage nach den Ursachen, welche die Erfolge einer CRM-Implementierung hinter den Erwartungen zurückbleiben lassen. Welche Voraussetzungen gilt es im Rahmen einer erfolgreichen Einführung von CRM zu erfüllen? Auf diese Frage soll die vorliegende Metaanalyse Antworten geben. Gang der Untersuchung: Bevor im Hauptteil der Arbeit der Grundrahmen für die Metaanalyse herausgearbeitet wird, und [...]
Garantiert Kundenwissen Den Erfolg Im Crm Eine Analyse Der Chancen Und Herausforderungen Des Customer Knowledge Managements
DOWNLOAD
Author : Tina Treutle
language : de
Publisher: GRIN Verlag
Release Date : 2022-01-24
Garantiert Kundenwissen Den Erfolg Im Crm Eine Analyse Der Chancen Und Herausforderungen Des Customer Knowledge Managements written by Tina Treutle and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-24 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Universität Hohenheim, Sprache: Deutsch, Abstract: Es handelt sich um eine Bachelorarbeit zum Thema Customer Relationship Management (CRM) und Customer Knowledge Management (CKM). Hierbei wird zunächst allgemein das CRM und CKM behandelt sowie das Verständnis für den Begriff Kundenwissen geschaffen. Außerdem findet ein Vergleich und eine Abgrenzung von CRM, CKM sowie Knowledge Management (KM) statt. Im Hauptteil werden die Chancen und Herausforderungen des CKM behandelt und in der Diskussion und im Fazit wieder aufgegriffen.
Managing Service Quality With Technological Innovations In The Banking Industry
DOWNLOAD
Author : Sheerali Arya
language : en
Publisher:
Release Date : 2021-03-17
Managing Service Quality With Technological Innovations In The Banking Industry written by Sheerali Arya and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-17 with categories.
Academic Paper from the year 2019 in the subject Business economics - Customer Relationship Management, CRM, language: English, abstract: This research tries to examine the impact of service quality on customer satisfaction in Banking Industry of India. The researcher has collected primary data from 850 customers of public, private and foreign sector banks operating in the northern region of India namely Delhi NCR, Uttar Pradesh, Rajasthan and Punjab. The researcher also took feedback from 50 bankers including one Senior Manager from each Bank to analyze their perspective and initiatives taken at strategic level to ensure optimum customer satisfaction is provided. The data was collected through a structured questionnaire for both customers and bankers. The secondary data was collected from academic journals, bank annual reports and credible websites. The aim of this research is specifically to analyze the dimensions of the perceived and expected service quality and its effects on customer satisfaction. Customer satisfaction is paramount to any sector which provides service and needs to sustain its advantage over the competitors. The Banking Industry of India is highly competitive with the advent of recent entrants into the market functioning along with well-established Banks. It becomes imperative for senior management of banks to focus on quality of services and products offered to customers to ensure their growth and retention Banks need to continuously innovate their methodologies and techniques to remain at the fore front. Even though the different sector of Banks in India are making huge efforts in achieving this objective, there is not enough proof to demonstrate comparative analysis of how customer satisfaction is impacted by the quality of their services, leaving a major gap in Indian literature.
Consumer Attitude Towards Recycled Fashion Garments Which Factors Make Recycled Fashion More Appealing To Consumers
DOWNLOAD
Author : Rebecca Serban
language : en
Publisher: GRIN Verlag
Release Date : 2022-01-31
Consumer Attitude Towards Recycled Fashion Garments Which Factors Make Recycled Fashion More Appealing To Consumers written by Rebecca Serban and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-31 with Business & Economics categories.
Master's Thesis from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,3, Frankfurt School of Finance & Management, language: English, abstract: In the present master’s thesis, two experiments, a survey and A/B-testing, examined consumer behavior and attitude in the context of recycled fashion in order to accept or reject five different hypotheses. One of the objectives of the survey conducted for this master's thesis was to investigate whether consumers prefer certain recycled materials over others. The materials studied were recycled cotton, recycled plastic and recycled pineapple leaves. With the help of several statistical tests in RStudio, it was found that recycled cotton is the most popular recycled material in comparison. In addition, the aim was to investigate whether consumers also prefer certain garments over others when buying recycled fashion and whether the proximity of the garment to the skin has a particular influence here. Here, too, an analysis in RStudio revealed that it is not necessarily the proximity of the skin but rather the level of intimacy that is decisive. Finally, the survey was intended to investigate whether and to what extent consumers feel disgust towards recycled fashion and how consumer disgust can be avoided. Practical and theoretical management implications, especially for fashion companies, were being discussed in order to provide companies with a way to implement recycled fashion most effectively focusing on the right choice of materials, fashion type and communication.
Marketing Moves
DOWNLOAD
Author : Philip Kotler
language : en
Publisher: Harvard Business Press
Release Date : 2002
Marketing Moves written by Philip Kotler and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Future Telco
DOWNLOAD
Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Algorithmic Pricing Based On Big Data A Critical Reflection
DOWNLOAD
Author : Lukas Kern
language : en
Publisher:
Release Date : 2020
Algorithmic Pricing Based On Big Data A Critical Reflection written by Lukas Kern and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Artificial Intelligence In Marketing
DOWNLOAD
Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Relationship Marketing
DOWNLOAD
Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003
Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.