Crm Goes Digital
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Crm Goes Digital
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Author : Sabine Kirchem
language : en
Publisher: Springer
Release Date : 2024-11-15
Crm Goes Digital written by Sabine Kirchem and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-15 with Business & Economics categories.
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
Crm Goes Digital
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Author : Martin Stadelmann
language : de
Publisher: Springer-Verlag
Release Date : 2020-03-30
Crm Goes Digital written by Martin Stadelmann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-30 with Business & Economics categories.
Wie verändert sich das Customer-Relationship-Management durch die digitale Transformation? Dieses Buch verrät es Ihnen! Das Kundenmanagement hat seit der Digitalisierung vollkommen neue Formen angenommen. Dieses CRM-Buch von Martin Stadelmann, Mario Pufahl und David Laux widmet sich daher den neuen Ansätzen, die Vertrieb, Marketing und Service mittlerweile dominieren: Omnichannel- oder Mobile-CRM-Konzepte Big Data- und Social-Media-Instrumente Customer-Experience- oder Customer-Loyalty-Ansätze Künstliche Intelligenz etc. In diesem zukunftsweisenden, praxisorientierten und konzeptionell fundierten Customer-Relationship-Management-Buch erfahren Sie mehr über folgende Themen: zukünftige Entwicklung im Kundenmanagement mittels eines digitalen CRMs (dCRM) Auswirkungen der Digitalisierung auf die Produkt- und Serviceoptimierung bzw. auf Vertriebssteuerung und Kundenbindung Verbesserung der Vertriebsperformance durch eine radikale Kundenorientierung Die Antworten auf diese und weitere Fragen geben fachkundige Experten aus Wissenschaft und Praxis. CRM goes digital – In diesem Buch erhalten Sie konkrete Handlungsempfehlungen. CRM-Systeme sind wichtige Instrumente kundenorientierter Unternehmen. Dennoch unterscheiden sich die Anforderungen und Lösungsmöglichkeiten bei jeder Firma. Die hier vorgestellten Handlungsempfehlungen dienen lediglich als Orientierung für Entscheider. Um ein möglichst großes Spektrum zu erfassen, enthält das Buch exemplarisch ausgewählte Branchenbeispiele, die Ihnen nicht nur die Grundlagen vermitteln, sondern ebenfalls den Umgang mit Technologien wie Customer Journey Management oder Cloud-CRM erläutern. Nutzen Sie begleitend zur Lektüre die SN More Media App, um auf das Zusatzmaterial und die Erklärvideos zuzugreifen.
Digital Crm
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Author : Marco Bardicchia
language : en
Publisher: Independently Published
Release Date : 2022-12-22
Digital Crm written by Marco Bardicchia and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-22 with categories.
4th edition - Jan 2023 Effective customer relationship management (CRM) is crucial for businesses, particularly in the digital era. By tracking customer data and analyzing their behavior, businesses can tailor their marketing and sales efforts to better meet the needs of their customers. In Digital CRM: Strategies and Emerging Trends. Building Customer Relationship in the Digital Era, Marco Bardicchia explores how to effectively manage interactions with customers and potential customers from initial contact to post-purchase follow-up. This book is a valuable resource for anyone looking to improve their customer relationships and increase the chances of success for their business. Key topics: Marketing CRM, Digital Marketing, Customer Relationship Management, CRM, Digital Trends.
Connected Crm
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Author : David S. Williams
language : en
Publisher: John Wiley & Sons
Release Date : 2014-02-19
Connected Crm written by David S. Williams and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-19 with Business & Economics categories.
Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies.” —Ted Ward, VP of Marketing, GEICO “A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ‘big data’ and dimensionalize the organizational change necessary to become truly customer centric.” —Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group “Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today’s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.” —Manish Bhatt, SVP and Chief Digital Officer, MetLife “In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences—‘Don’t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.’ For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.” —Tom Lamb, CMO, Lowe’s “Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It’s about time. And we should all thank him. A lot!” —Steve Cone, EVP of Integrated Value and Strategy, AARP “The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don’t will quickly find themselves on a growing heap of failed marketing plans.” —Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
Digital Crm
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Author : Danny Condecido
language : en
Publisher:
Release Date : 2018
Digital Crm written by Danny Condecido and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.
The Ancient World Goes Digital
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Author :
language : en
Publisher: BRILL
Release Date : 2023-04-12
The Ancient World Goes Digital written by and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-12 with Religion categories.
The new volume of the CyberResearch series brings together thirty-three authors under the umbrella of digital methods in Archaeology, Ancient Near Eastern Studies and Biblical studies. Both a newbie and a professional reader will find here diverse research topics, accompanied by detailed presentations of digital methods: distant reading of text corpora, GIS digital imaging, and various methods of text analyses. The volume is divided into three parts under the headings of archaeology, texts and online publishing, and includes a wide range of approaches from the philosophical to the practical. This volume brings the reader up-to-date research in the field of digital Ancient Near Eastern studies, and highlights emerging methods and practices. While not a textbook per se, the book is excellent for teaching and exploring the Digital Humanities.
Going Digital Shaping Policies Improving Lives
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-03-11
Going Digital Shaping Policies Improving Lives written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with categories.
This report identifies seven policy dimensions that allow governments – together with citizens, firms and stakeholders – to shape digital transformation to improve lives. It also highlights key opportunities, challenges and policies related to each dimension, offers new insights, evidence and analysis, and provides recommendations for better policies in the digital age.
Digital Utility Belt
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Author : Trey Carmicahel
language : en
Publisher: Hephaestus Global
Release Date : 2023-04-25
Digital Utility Belt written by Trey Carmicahel and has been published by Hephaestus Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-25 with Business & Economics categories.
Discover the ultimate guide to building a powerful business utility belt with "Digital Utility Belt" by renowned marketers and advisors Trey Carmichael and Stephen Swanson. This comprehensive book equips you with essential software tools and strategies to supercharge your business, boost productivity, and conquer the competition without lumping you into a box or selling you any single software because we are on their payroll, in fact, you won’t even find any affilaite links in the book. Unlock the secrets behind selecting, implementing, and mastering cutting-edge business software, from CRM systems and project management tools to social media management and accounting programs. Learn how to create a custom arsenal of tools tailored to your unique business needs, just as Batman's utility belt is the key to his crime-fighting success. With a perfect blend of humor, storytelling, and actionable insights, "Digital Utility Belt" offers invaluable advice on choosing the right software for your business, integrating systems seamlessly, and maximizing their potential. Whether you're a solopreneur, small business owner, or part of a larger team, this book provides everything you need to build an unstoppable business utility belt and achieve unparalleled success in your industry. Transform your business, enhance productivity, and join the ranks of business superheroes with "Digital Utility Belt." Don't miss your chance to save the day – get your copy now and become the business hero you were always meant to be!
Oecd Reviews Of Digital Transformation Going Digital In Brazil
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2020-10-26
Oecd Reviews Of Digital Transformation Going Digital In Brazil written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-26 with categories.
Going Digital in Brazil analyses recent developments in Brazil’s digital economy, reviews policies related to digitalisation and makes recommendations to increase policy coherence in this area.
Competitiveness And Private Sector Development Competitiveness In South East Europe 2021 A Policy Outlook
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2021-07-05
Competitiveness And Private Sector Development Competitiveness In South East Europe 2021 A Policy Outlook written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-05 with categories.
The future sustainable economic development and well-being of citizens in South East Europe depend on greater economic competitiveness. Reinforcing the region’s economic potential in a post-COVID-19 context requires a holistic, inclusive and growth‐oriented approach to policy making.