Crm Project Management
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Crm Project Management
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Author : Michael Gentle
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-12-03
Crm Project Management written by Michael Gentle and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-03 with Business & Economics categories.
Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.
The Crm Project Management Handbook
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Author : Michael Gentle
language : en
Publisher:
Release Date : 2002
The Crm Project Management Handbook written by Michael Gentle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Customer relations categories.
Planning Your Sap Crm Implementation
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Author : George Fratian
language : en
Publisher: SAP PRESS
Release Date : 2008-07-01
Planning Your Sap Crm Implementation written by George Fratian and has been published by SAP PRESS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-01 with categories.
If you're considering an SAP CRM implementation, this insightful book will give you and your project team the no-nonsense, practical details on what to do, when to do it, and, more important, what not to do. Written from a project management approach, the book uses numerous practical examples and scenarios to take you through the key aspects of initiating your plan, including technical design choices, monitoring the project's progress, controlling the scope, and how to take your initial project to the next level. The comprehensive guide bridges the gap between the technical details and project management information by addressing the various architecture options, including CRM Online vs. CRM Mobile, picking the user interface type (Web or SAP GUI), and choosing a hosting model, etc. You'll learn about the advantages, disadvantages, and the eventual compromises that have to be made when making your choices. This is the one book you'll need to help you avoid costly mistakes and achieve an effective SAP CRM implementation.
How To Win At Crm
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Author : Seth Kinnett
language : en
Publisher: CRC Press
Release Date : 2017-07-28
How To Win At Crm written by Seth Kinnett and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-28 with Business & Economics categories.
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.
Crm Project Management
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Author : James Bamford
language : en
Publisher:
Release Date : 2005-12
Crm Project Management written by James Bamford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12 with Business & Economics categories.
Customer Relationship Management (CRM) product vendor professional services know some secrets. So do their integrators. Perhaps they are not so much clandestine as they are rarely recognized as truths that should be considered as manageable risks by the firms that plan to implement CRM as enterprise wide solutions. This book uses Customer Relationship Management (CRM) technologies as the vehicle to provide a structured approach to managing enterprise wide solutions. However, the concepts and constructs explained are just as applicable to the management of other complex information technology solutions, such as Enterprise Resource Planning (ERP). For those who are advanced in the art and science of managing I/T projects, CRM or not, enterprise wide not withstanding, and independent of the technology or critical impact upon the enterprise, this book is likely to provide perspectives that have yet to be encountered or considered. With ultimate success riding on the ability to relate many management and technical disciplines within one complex program, management would be well advised to think twice about absolute reliance upon a trusted advisor who has personally managed one or more entire CRM projects, though an advisor will obviously be a key cog in the machinery that must be put in place. So will those that possess extended formal education and years of experience tainted with professional certifications and the school of Hard Knocks. Concentrate on the well-intentioned content provided here to supplement talented resources. The combination will make CRM endeavors as successful as will be technically and managerially feasible.
Customer Relationship Management
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Author : EC-Council
language : en
Publisher: OSB Publisher Pte
Release Date : 2003
Customer Relationship Management written by EC-Council and has been published by OSB Publisher Pte this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The relationship between suppliers, technology, and customers is explained in this guide to customer relationship management. Advice is provided on how to acquire and retain customers by leveraging the latest advanced technologies and how to maintain a customer service support center in an e-business environment. Customer lifecycle management and lifetime value, customer strategy, and building a business case for customer relationship management are discussed. This book will prepare managers for the EC-Council CRM exam 212-16.
Just Enough Crm
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Author : Françoise Tourniaire
language : en
Publisher:
Release Date : 2003
Just Enough Crm written by Françoise Tourniaire and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Customer relations categories.
A roadmap for auditing CRM systems, this text provides practical tools for conducting effective selection and implementation initiatives. The reader should gain an understanding of best practices for selecting and implementing systems so they can leverage their content.
Crm In Real Time
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Author : Barton J. Goldenberg
language : en
Publisher: Information Today, Inc.
Release Date : 2008
Crm In Real Time written by Barton J. Goldenberg and has been published by Information Today, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.
Customer Relationship Management
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Author : Judith W. Kincaid
language : en
Publisher: Prentice Hall Professional
Release Date : 2003
Customer Relationship Management written by Judith W. Kincaid and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
Crm Fundamentals
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Author : Scott Kostojohn
language : en
Publisher: Apress
Release Date : 2011-12-13
Crm Fundamentals written by Scott Kostojohn and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-13 with Computers categories.
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.