Crossmedia
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Crossmedia Innovations
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Author : Indrek Ibrus
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2012
Crossmedia Innovations written by Indrek Ibrus and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Communication categories.
Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. This volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies
Crossmedia Management
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Author : Martin Schneider
language : de
Publisher: Springer-Verlag
Release Date : 2007-12-08
Crossmedia Management written by Martin Schneider and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-08 with Business & Economics categories.
Martin Schneider untersucht, welche Vorgehensweise bei der Einführung einer Crossmedia-Strategie empfehlenswert ist und welche Chancen sie für Fernsehsender bietet. Er zeigt, welche Organisationsstruktur sich für TV-Sendern mit crossmedialer Ausrichtung anbietet und wie ein Controllingsystem gestaltet werden kann, um den Erfolg der strategischen Neuausrichtung zu messen und zu steuern.
Human Computer Interaction Interact 2009
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Author : Tom Gross
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-08-06
Human Computer Interaction Interact 2009 written by Tom Gross and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-06 with Computers categories.
INTERACT 2009 was the 12th of a series of INTERACT international c- ferences supported by the IFIP Technical Committee 13 on Human–Computer Interaction. This year,INTERACT washeld in Uppsala (Sweden), organizedby the Swedish Interdisciplinary Interest Group for Human–Computer Interaction (STIMDI) in cooperation with the Department of Information Technology at Uppsala University. Like its predecessors, INTERACT 2009 highlighted, both to the academic and to the industrial world, the importance of the human–computer interaction (HCI) area and its most recent breakthroughs on current applications. Both - perienced HCI researchers and professionals, as well as newcomers to the HCI ?eld, interested in designing or evaluating interactive software, developing new interaction technologies, or investigating overarching theories of HCI, found in INTERACT 2009 a great forum for communication with people of similar int- ests, to encourage collaboration and to learn. INTERACT 2009 had Research and Practice as its special theme. The r- son we selected this theme is that the research within the ?eld has drifted away from the practicalapplicability of its results and that the HCI practice has come to disregard the knowledge and development within the academic community.
Cross Media Communications
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Author : Drew Davidson
language : en
Publisher: Lulu.com
Release Date : 2010
Cross Media Communications written by Drew Davidson and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Education categories.
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927
Crossmedia Publishing
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Author : Peter Bühler
language : de
Publisher: Springer-Verlag
Release Date : 2019-03-01
Crossmedia Publishing written by Peter Bühler and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Computers categories.
Zunächst gehen die Autoren dieses Crossmedia Publishing Buchs auf die zunehmende Bedeutung von Redaktionssystemen – speziell Content Management Systeme (kurz: CMS) – und deren Vorteile für den Publikationsprozess ein. Im weiteren Verlauf dieses Werks stehen folgende Aspekte im Fokus: XML: Grundlagen und DateibearbeitungWeb-to-Print-AnwendungenWichtige DruckdatenRich-Media-InhalteKonvertierung von PDF in HTML5 So vermittelt Ihnen das Buch „Crossmedia Publishing“ nicht nur theoretische Grundlagen, sondern stellt gleichzeitig Praxisbezüge her. Verständliche Anleitungen inklusive Screenshots unterstützen Sie bei der Arbeit mit verschiedenen Tools.
The Zone Of Proximal Media Development
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Author : Hendrikus Martinus Maria Vliet
language : en
Publisher: Lulu.com
Release Date : 2008
The Zone Of Proximal Media Development written by Hendrikus Martinus Maria Vliet and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Mass media categories.
This essay explores the pulsating relationship of global networks and local communities in the light of media development.
Crossmedia Kampagnen
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Author : Rebekka Sauter
language : de
Publisher: Diplomica Verlag
Release Date : 2005-12-11
Crossmedia Kampagnen written by Rebekka Sauter and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-11 with Business & Economics categories.
Crossmedia-Kampagnen halten es mit Aristoteles jahrhundertealter Weisheit Das Ganze ist mehr als die Summe seiner Teile" und setzen auf Synergie-Effekte zwischen den Werbemedien. Die Pr sentation eines Produkts oder einer Dienstleistung soll durch die intelligente Vernetzung mehrerer Werbetr ger zu einer Crossmedia-Kampagne einen greifbaren Mehrwert erfahren. Jedes Medium birgt dabei durch seine Eigenart unterschiedliche Potentiale f r eine Kundenansprache. Wie diese in einem Verbund zu organisieren sind, dass sich hinsichtlich des Kommunikationsziels eine maximale Wirkung ergibt, ist eines der Hauptinteressen dieser Studie.
Media Convergence Handbook Vol 2
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Author : Artur Lugmayr
language : en
Publisher: Springer
Release Date : 2016-05-11
Media Convergence Handbook Vol 2 written by Artur Lugmayr and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-11 with Business & Economics categories.
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Handbook Of Research On Multidisciplinary Approaches To Entrepreneurship Innovation And Icts
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Author : Carvalho, Luísa Cagica
language : en
Publisher: IGI Global
Release Date : 2020-08-21
Handbook Of Research On Multidisciplinary Approaches To Entrepreneurship Innovation And Icts written by Carvalho, Luísa Cagica and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-21 with Business & Economics categories.
Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enhancers of optimization of the various aspects of the business. In market enterprises and social organizations, digital economy and ICTs are important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. The Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs is an essential reference source that discusses the digitalization techniques of the modern workforce as well as important tools empowering social entrepreneurship initiatives. Featuring research on topics such as agile business analysis, multicultural workforce, and human resource management, this book is ideally designed for business managers, entrepreneurs, IT consultants, researchers, industry professionals, human resource consultants, academicians, and students.
Crossmedia Wer Bleibt Auf Der Strecke
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Author : Ralf Hohlfeld
language : de
Publisher: LIT Verlag Münster
Release Date : 2010
Crossmedia Wer Bleibt Auf Der Strecke written by Ralf Hohlfeld and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Communication categories.