Csr And Company Reputation
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Csr And Company Reputation
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Author : Leonard Coen
language : de
Publisher: GRIN Verlag
Release Date : 2010
Csr And Company Reputation written by Leonard Coen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Allgemeines, Note: 1,3, Universit t Mannheim (Lehrstuhl f r Nonprofit Management), Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, den Einfluss von CSR auf die Unternehmensreputation anhand von theoretischen und empirischen Ergebnissen aus der Forschung zu erkl ren. Vor allem soll die Frage, ob CSR die Unternehmensreputation aufwertet und somit indirekt das Unternehmen bei der Verfolgung seiner prim ren strategischen Ziele unterst tzt, beantwortet werden. Dies ist von gro er Bedeutung f r die betriebswirtschaftliche Praxis, da es die mit CSR-Aktivit ten verbundenen Ausgaben auch gegen ber denjenigen rechtfertigen w rde, die wie Friedman denken, dass: , the social responsibility of business is to increase its profits". Zudem soll verdeutlicht werden, wie Unternehmen sich mit Hilfe von CSR und guter Unternehmensreputation gegen bestimmte Unternehmensrisiken sch tzen k nnen.
Corporate Social Responsibility Governance And Corporate Reputation
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Author : Petter Gottschalk
language : en
Publisher: World Scientific
Release Date : 2011
Corporate Social Responsibility Governance And Corporate Reputation written by Petter Gottschalk and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
"Expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Presents different approaches for repairing damaged corporate reputations; explains how internal governance and investigations can be conducted. Discusses stages in corporate social responsibility and underscores knowledge management as an imperative tool to combat white-collar crime and build corporate reputation"--Provided by publisher.
Corporate Social Responsibility As An International Marketing Approach
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Author : Kolja Paetzold
language : en
Publisher: diplom.de
Release Date : 2010-02-24
Corporate Social Responsibility As An International Marketing Approach written by Kolja Paetzold and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-24 with Business & Economics categories.
Inhaltsangabe:Introduction: The purpose of this paper Corporate Social Responsibility (CSR) as an International Marketing Approach is to identify an approach to merchandize corporate social responsibility on an international level. Solely promoting a company s CSR initiatives and its philosophy globally has not yet been attempted. My intention is to illustrate the possibilities of promoting CSR internationally, due to the fact of the rising interest in the subject and the resulting pressure from the outside world. To pursue this goal, general information about corporate social responsibility will have to be illustrated, along with two basic examples at the beginning, so the reader can understand the main framework of CSR. It is shown how companies can evaluate the potential that lie behind the implementation, demonstrating benefits for the company itself and other parties that can profit from CSR initiatives. Is CSR a product, a service or non of it? Is it possible to promote it as a whole? If not, how can something that is not a product or service be merchandized? These questions will be answered during the course of the paper. Possible problems of this approach during the analysis will be illustrated and swept aside with countermeasures. To demonstrate the possibilities of using CSR as an international marketing tool, the aspects which can be of use to this approach will be identified. The approaches are underlined by examples making it easier for the reader to follow. Moreover parallels of CSR aspects will be demonstrated to clarify the similarities between them. It has to be mentioned as well that there are approaches by companies to mislead consumers with false claims for their own profit. But countermeasures against these black sheep have been taken and the result will be revealed. What role does marketing really play for CSR? The relationship between a company s CSR philosophy and its possible marketing approaches involve different kinds of commitment which will be looked at in detail. But companies also have the possibility to find prominent partners for their efforts to show their social involvement. As a consequence several parties can profit from it due to mutual engagement and goals. In today s times in which globalization plays a big role, a company s CSR initiatives cannot be kept solely on a small scale but must be transferred onto an international level. The question how CSR aspects can be merchandized globally will [...]
Corporate Social Responsibility In The Global Business World
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Author : Asli Yüksel Mermod
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-08-29
Corporate Social Responsibility In The Global Business World written by Asli Yüksel Mermod and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Business & Economics categories.
This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the “wrong” practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. “CSR in the Global Business World” is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.
New Strategies For Reputation Management
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Author : Andrew Griffin
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-09-03
New Strategies For Reputation Management written by Andrew Griffin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-03 with Business & Economics categories.
Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.
The Handbook Of Communication And Corporate Social Responsibility
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Author : Øyvind Ihlen
language : en
Publisher: John Wiley & Sons
Release Date : 2011-08-24
The Handbook Of Communication And Corporate Social Responsibility written by Øyvind Ihlen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-24 with Social Science categories.
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Corporate Social Responsibility And Firm Reputation
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Author : Martin T. Stuebs
language : en
Publisher:
Release Date : 2014
Corporate Social Responsibility And Firm Reputation written by Martin T. Stuebs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Identifying tools for improving financial performance and other dimensions of competitiveness has become increasingly important in our current turbulent global economy. Many studies have shown that corporate social responsibility (CSR) activities can be used as a tool to improve financial performance. Based on a review of this work, Vilanova et al. (2009) develop a recent model of how CSR affects financial performance and other dimensions of competitiveness. Specifically, they posit that CSR positively affects reputation which then improves performance. The purpose of our study is to empirically examine Vilanova et al.'s (2009) hypothesized positive association between CSR and corporate reputation. We use a sample of highly reputable firms from Fortune's 2006 Most Admired Companies list along with a sample of matched firms in our empirical analyses. Our analyses consistently support the positive relationship between CSR and reputation in Vilanova et al.'s (2009) developed model relating CSR and dimensions of performance competitiveness.
Corporate Reputation
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Author : Ronald J. Burke
language : en
Publisher: Gower Publishing, Ltd.
Release Date :
Corporate Reputation written by Ronald J. Burke and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Corporate Reputation
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Author : Ronald J. Burke
language : en
Publisher: CRC Press
Release Date : 2016-05-13
Corporate Reputation written by Ronald J. Burke and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-13 with Business & Economics categories.
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Communicating Corporate Social Responsibility In The Digital Era
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Author : Adam Lindgreen
language : en
Publisher: Routledge
Release Date : 2017-12-12
Communicating Corporate Social Responsibility In The Digital Era written by Adam Lindgreen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-12 with Business & Economics categories.
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
