Cuadernos De Marketing Y Comunicaci N Empresarial Vol Iii 2014
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Cuadernos De Marketing Y Comunicaci N Empresarial Vol Iii 2014
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Author : Silvia López Martín
language : es
Publisher: 3Ciencias
Release Date : 2015-03-12
Cuadernos De Marketing Y Comunicaci N Empresarial Vol Iii 2014 written by Silvia López Martín and has been published by 3Ciencias this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-12 with categories.
Cuadernos De Marketing Y Comunicaci N Empresarial Vol I 2014
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Author : José Carlos Donet Sepúlveda
language : es
Publisher: 3Ciencias
Release Date : 2015-03-12
Cuadernos De Marketing Y Comunicaci N Empresarial Vol I 2014 written by José Carlos Donet Sepúlveda and has been published by 3Ciencias this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-12 with categories.
The New Rules Of Marketing And Pr
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2010-01-15
The New Rules Of Marketing And Pr written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-15 with Business & Economics categories.
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Knowledge Innovation And Sustainable Development In Organizations
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Author : Marta Peris-Ortiz
language : en
Publisher: Springer
Release Date : 2018-07-16
Knowledge Innovation And Sustainable Development In Organizations written by Marta Peris-Ortiz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-16 with Business & Economics categories.
This volume explores the ways in which knowledge and innovation impact business and economic sustainability, offering a wide-ranging and richly illustrated study of knowledge, innovation and sustainability of organizations from a dynamic capabilities perspective. In organizational theory, dynamic capability is defined as an organization’s ability to react and adapt adequately and rapidly to external change. In today’s global economy, pursuing sustainable strategies and practices is critical to organizational success. Complying with externally and internally imposed sustainability targets might initially appear as a restriction for organizations; however, they can be transformed into a new set of opportunities. This means that the classic ways in which management absorbs the experiences associated with evolving conditions, organizational frameworks and markets must be reconsidered in light of the preservation of the technological, environmental and social ecosystems. Featuring research and case studies from sectors such as NGOs, SMEs, education and agriculture, this book offers students, academics, practitioners and policymakers a multi-faceted understanding of how and why knowledge, innovation and sustainability are intricately linked—and offers insight into best practices that balance organizational and societal needs.
Comunicaci N Institucional P Blica
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Author : Mar García Gordillo
language : es
Publisher: Editorial UOC
Release Date : 2022-03-11
Comunicaci N Institucional P Blica written by Mar García Gordillo and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Language Arts & Disciplines categories.
Las direcciones de comunicación de las instituciones públicas han ganado peso en las dos últimas décadas, ocupan un lugar destacado en los organigramas institucionales y cada vez desempeñan un papel más crucial en la defensa de la imagen y la reputación de las instituciones. Este libro pretende analizar y demostrar el rol que tienen las direcciones de comunicación en el sector público en comparación con el privado, respecto a su grado de responsabilidad social y disponibilidad de recursos humanos y económicos. Consta de un capítulo teórico que muestra la evolución de estos departamentos hacia nuevos retos, y el relato de nueve casos de éxito profesional que dibujan un escenario de futuro y entusiasmo para las direcciones de comunicación en las instituciones públicas.
Investigaciones M Todos Y An Lisis Del Turismo
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Author : Guido Ferrari
language : es
Publisher: Septem Ediciones
Release Date : 2014-10-01
Investigaciones M Todos Y An Lisis Del Turismo written by Guido Ferrari and has been published by Septem Ediciones this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-01 with Business & Economics categories.
Si algo caracteriza al fenómeno turístico es su multidimensionalidad. Y una consecuencia inmediata de esas múltiples posiciones que pueden adoptarse sobre el fenómeno turístico cuando se aborda su estudio es, precisamente, su complejidad. Una complejidad que, en estos últimos años, ha sido enfrentada, primero, con diversas técnicas y métodos heurísticos fundados en supuestos importados de otras disciplinas para, después, pasar a la especialización de las herramientas de estudio en la temática turística. De un enfoque unidisciplinar y centrado en la rentabilidad a corto plazo, se ha evolucionado hacia una visión holística, multidisciplinar y abierta, que engloba las múltiples facetas del fenómeno turístico. Una muestra representativa de este proceso se encuentra en el contenido de esta obra: trabajos en la frontera de la reflexión científica y técnica provenientes de muy diversas “moradas” disciplinares y relativos a muy diversos asuntos: turismo enológico, turismo idiomático, turismo cultural, turismo sostenible, oleoturismo, turismo de congresos, turismo religioso, turismo activo, marketing turístico, responsabilidad social en el negocio turístico, innovación, tecnologías de la información y financiación en el desarrollo del sector, por citar algunos. Cada capítulo de esta obra, por tanto, es fruto del mejor esfuerzo intelectual e investigador que pretende ir abriendo camino por espacios ignotos, con instrumentos originales y con respuestas a preguntas que provocan, a su vez, nuevas preguntas para las que la reflexión científica y académica deberá encontrar nuevas respuestas en el futuro.
Strategic Management
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Author : R. Edward Freeman
language : en
Publisher: Cambridge University Press
Release Date : 2010-03-11
Strategic Management written by R. Edward Freeman and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-11 with Business & Economics categories.
Re-issue of a foundational work in the field of business ethics from R. Edward Freeman.
Strategies And Best Practices In Social Innovation
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Author : Marta Peris-Ortiz
language : en
Publisher: Springer
Release Date : 2018-05-31
Strategies And Best Practices In Social Innovation written by Marta Peris-Ortiz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-31 with Business & Economics categories.
This book examines the different ways companies can develop and design social innovation. Combining technological and social perspectives, the contributors present emerging research on social innovation from different sectors such as entrepreneurship, education and energy. Collectively, the authors demonstrate the ways in which social innovation can drive sustainability and development in regions around the world. All societies are characterized by their political, economic and social institutions, as well as by how they utilize technology. The social innovations with the highest importance are those which modify existing institutions or create new ones, and based on their magnitude, they can be considered as radical or incremental. For example, when Joseph Chamberlain encouraged workers to organize in order to achieve universal male suffrage in Great Britain in 1885, this was a considered a radical innovation for British society, which in turn changed its political framework. Social innovations may be based on intelligence and commitment, on technology or on social entrepreneurship in its most open forms. In addition, social innovations can be classified into those which correspond to an entire country or region, a field (e.g., education) or a sector (e.g., entrepreneurship, technology, social reform). Featuring contributions on topics such as agro-food, smart cities, higher education, gender equality and sports, this book is ideal for academics, students, scholars, professionals and policy makers in the areas of innovation, entrepreneurship, sustainability and regional development.
Services Marketing
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Author : Christopher Lovelock
language : en
Publisher: Pearson
Release Date : 2014-12-12
Services Marketing written by Christopher Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Customer services categories.
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Education Tools For Entrepreneurship
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Author : Marta Peris-Ortiz
language : en
Publisher: Springer
Release Date : 2015-12-16
Education Tools For Entrepreneurship written by Marta Peris-Ortiz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-16 with Business & Economics categories.
This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world. Entrepreneurship in society is rapidly gaining popularity as entrepreneurial activities aimed to create social value are fundamental in the development of an innovative, sustainable economy. This notion has been encouraging universities to incorporate entrepreneurship-related competencies into the curriculums of almost all subjects. Thus, developing an action-learning environment with educational innovation tools, technology tools and pedagogical methods is becoming increasingly important to universities. Students must be fully prepared to face the many challenges in the world and to help develop an innovative and sustainable economy. Universities should therefore promote active learning through innovation so that students can become active participants in their learning. Featuring contributions and case studies from academics, researchers and practitioners from around the world, the is book provides international perspective into entrepreneurship education and innovation.
