Culture And The Ad
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Culture And The Ad
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Author : William M. O'Barr
language : en
Publisher: Westview Press
Release Date : 1994-06-21
Culture And The Ad written by William M. O'Barr and has been published by Westview Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-21 with Business & Economics categories.
Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media.
Culture And The Ad
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Author : William M. O'Barr
language : en
Publisher:
Release Date : 1994
Culture And The Ad written by William M. O'Barr and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Advertising Society And Consumer Culture
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Author : Roxanne Hovland
language : en
Publisher: Routledge
Release Date : 2014-12-18
Advertising Society And Consumer Culture written by Roxanne Hovland and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Advertising And Popular Culture
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Author : Jib Fowles
language : en
Publisher: SAGE
Release Date : 1996-01-23
Advertising And Popular Culture written by Jib Fowles and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-23 with Business & Economics categories.
Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.
Advertising And Popular Culture
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Author : Sammy Richard Danna
language : en
Publisher: Popular Press
Release Date : 1992
Advertising And Popular Culture written by Sammy Richard Danna and has been published by Popular Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
"Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
Promotional Culture
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Author : Andrew Wernick
language : en
Publisher: SAGE Publications Limited
Release Date : 1991-12-30
Promotional Culture written by Andrew Wernick and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-12-30 with Business & Economics categories.
A sociological and cultural critique on the impact of the rise of advertising on contemporary culture. The spread of market relations into new areas of social life advertising and its effect on contemporary culture is considered, particularly the promotionalization of culture.
Global Advertising In A Global Culture
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Author : Thomas H. P. Gould
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-12-16
Global Advertising In A Global Culture written by Thomas H. P. Gould and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-16 with Business & Economics categories.
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising—an increasingly global form of communication—is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.
Adcult Usa
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Author : James B. Twitchell
language : en
Publisher: Columbia University Press
Release Date : 1996
Adcult Usa written by James B. Twitchell and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Art categories.
Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
The Routledge Companion To Advertising And Promotional Culture
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Author : Emily West
language : en
Publisher: Routledge
Release Date : 2013-02-11
The Routledge Companion To Advertising And Promotional Culture written by Emily West and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-11 with Business & Economics categories.
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Advertising And Culture
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Author : Mary Cross
language : en
Publisher: Praeger
Release Date : 1996-07-11
Advertising And Culture written by Mary Cross and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-07-11 with Business & Economics categories.
This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and scholars in the fields of communication, cultural studies, and popular culture.