Promotional Culture
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Promotional Cultures
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Author : Aeron Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-11
Promotional Cultures written by Aeron Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-11 with Social Science categories.
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Promotional Culture
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Author : Andrew Wernick
language : en
Publisher: SAGE Publications Limited
Release Date : 1991-12-30
Promotional Culture written by Andrew Wernick and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-12-30 with Business & Economics categories.
A sociological and cultural critique on the impact of the rise of advertising on contemporary culture. The spread of market relations into new areas of social life advertising and its effect on contemporary culture is considered, particularly the promotionalization of culture.
Blowing Up The Brand
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Author : Melissa Aronczyk
language : en
Publisher: Peter Lang
Release Date : 2010
Blowing Up The Brand written by Melissa Aronczyk and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Brand name products categories.
"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
The Routledge Companion To Advertising And Promotional Culture
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Author : Emily West
language : en
Publisher: Routledge
Release Date : 2013-02-11
The Routledge Companion To Advertising And Promotional Culture written by Emily West and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-11 with Business & Economics categories.
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Advertising And Promotional Culture
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Author : P David Marshall
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-12-21
Advertising And Promotional Culture written by P David Marshall and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-21 with Social Science categories.
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Promotional Culture And Convergence
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Author : Helen Powell
language : en
Publisher: Routledge
Release Date : 2013-04-17
Promotional Culture And Convergence written by Helen Powell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Social Science categories.
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
Promotional Culture
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Author : Andrew Wernick
language : en
Publisher:
Release Date : 1991
Promotional Culture written by Andrew Wernick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Consumer Activism
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Author : Eleftheria J. Lekakis
language : en
Publisher: SAGE
Release Date : 2022-08-27
Consumer Activism written by Eleftheria J. Lekakis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-27 with Business & Economics categories.
This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.
Sport Beer And Gender
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Author : Lawrence A. Wenner
language : en
Publisher: Peter Lang
Release Date : 2009
Sport Beer And Gender written by Lawrence A. Wenner and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Art categories.
Contemporary gendered identity." --Book Jacket.
Public Relations Capitalism
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Author : Anne M. Cronin
language : en
Publisher: Springer
Release Date : 2018-01-24
Public Relations Capitalism written by Anne M. Cronin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-24 with Social Science categories.
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.