Public Relations Capitalism
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Public Relations Capitalism
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Author : Anne M. Cronin
language : en
Publisher: Springer
Release Date : 2018-01-24
Public Relations Capitalism written by Anne M. Cronin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-24 with Social Science categories.
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Courteous Capitalism
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Author : Daniel Robert
language : en
Publisher: JHU Press
Release Date : 2023-11-28
Courteous Capitalism written by Daniel Robert and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-28 with History categories.
A provocative history of how corporate titans in the 1920s used a massive public relations campaign to transform public opinion on big business. In the early twentieth century, as Americans erupted in righteous indignation over the flagrant abuses of big business, utility executives faced an existential crisis. With calls for strict regulation or outright government ownership of utilities, how could streetcar, electricity, and telephone executives thwart municipal ownership, rein in regulation, and secure huge profits? In Courteous Capitalism, Daniel Robert reveals how utility executives answered this question by launching the largest nongovernmental public relations campaign the nation had ever seen. In part, this campaign encouraged managers to compel their clerks to exude "courtesy," "sunshine," and "patience" toward customers. Rather than bribe the few, executives would convert the many using a combination of emotional labor and improved customer service. At the same time, executives organized the widespread manipulation of the press, schools, radio, and movies. At once a labor history of clerks and a social history of consumers, Courteous Capitalism offers an intriguing new argument for why a major reform goal of Progressives faded and why Americans changed their minds regarding corporate monopolies.
The Dark Side Of Marketing Communications
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Author : Tim Hill
language : en
Publisher: Routledge
Release Date : 2020-10-28
The Dark Side Of Marketing Communications written by Tim Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-28 with Business & Economics categories.
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Secrecy In Public Relations Mediation And News Cultures
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Author : Anne M. Cronin
language : en
Publisher: Taylor & Francis
Release Date : 2023-01-19
Secrecy In Public Relations Mediation And News Cultures written by Anne M. Cronin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-19 with Language Arts & Disciplines categories.
This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘second world’ alongside the ‘obvious world’ and creates and reshapes social relations, Anne Cronin argues for close analysis of the PR industry as a powerful vector of secrecy and an examination of its relationship to news cultures. Using case studies and in-depth interviews, as well as recent research in media and cultural studies, sociology, journalism studies and communication studies, the book analyses how PR practices generate a second, shadow world of the media sphere which has a profound impact on the ‘obvious world’. It interrogates both the PR industry’s and news culture’s role in shaping social relations for a digital media landscape, and those initiatives promoting transparency of data and decision-making processes. An insightful, interdisciplinary approach to debates on media and power, this book will appeal to students of public relations, sociology, media studies, cultural studies and communication studies. It will also be of interest to scholars and practitioners working at the intersections of media, social relations and public trust.
Handbook Of Research On The Political Economy Of Communications And Media
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Author : Karlidag, Serpil
language : en
Publisher: IGI Global
Release Date : 2020-03-20
Handbook Of Research On The Political Economy Of Communications And Media written by Karlidag, Serpil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-20 with Business & Economics categories.
The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media in capitalism operates both as a product of economic and political structure and as an industrial institution with economic and political functions. Current Theories and Practice in the Political Economy of Communications and Media is a collection of innovative research on new approaches in the political economy of communication in the process of globalization. While highlighting topics including consumer behavior, news production, and public relations, this book is ideally designed for newscasters, broadcasters, journalists, marketers, advertisers, production managers, researchers, industry professionals, academics, and students seeking to extend the border of standard political economy of communication studies into relatively undiscovered areas.
Capitalism And Communication
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Author : Nicholas Garnham
language : en
Publisher: Sage Publications (CA)
Release Date : 1990
Capitalism And Communication written by Nicholas Garnham and has been published by Sage Publications (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
A leading exponent of the political economy approach to mass communication poses an intellectual challenge to the currently dominant postmodernist and information-society theories. His essays investigate the role of the media and cultural institutions in contemporary capitalist societies.
Media Capitalism
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Author : Thomas Klikauer
language : en
Publisher: Springer Nature
Release Date : 2022-01-01
Media Capitalism written by Thomas Klikauer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Social Science categories.
This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the media’s ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the book’s historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society.
Carbon Capitalism And Communication
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Author : Benedetta Brevini
language : en
Publisher: Springer
Release Date : 2017-11-21
Carbon Capitalism And Communication written by Benedetta Brevini and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-21 with Language Arts & Disciplines categories.
This volume examines the role of communication in contributing to and contesting the current climate crisis. There is now widespread agreement that even if increases in carbon emissions are kept to the current international target the climate crisis will continue to intensify. This book brings together, for the first time, state-of-the-art research with activists’ interventions to place debate around climate crisis within the wider conversation about the changing relations between communications and contemporary capitalism. Contributors include; Naomi Klein, Michael Mann, Alan Rusbridger, Vincent Mosco, Jodi Dean, and leading figures in Greenpeace and 350.org.
How Propaganda Became Public Relations
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Author : Cory Wimberly
language : en
Publisher: Routledge
Release Date : 2019-11-07
How Propaganda Became Public Relations written by Cory Wimberly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-07 with Philosophy categories.
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Dependency Road
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Author : Dallas Smythe
language : en
Publisher: Praeger
Release Date : 1981
Dependency Road written by Dallas Smythe and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
A study of the process by which people organized in the capitalist system produced a country called Canada as a dependency of the United States, the center of the core of the capitalist system. Rotted in the realistic history of how monopoly capitalism was created in the United States and Canada simultaneously, it focuses on the role of communications institutions (press, magazines, books, films, radio and television broadcasting, telecommunications, the arts, sciences, and engineering) in producing the necessary consciousness and ideology to seem to legitimate that dependency.