How Propaganda Became Public Relations
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How Propaganda Became Public Relations
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Author : Cory Wimberly
language : en
Publisher: Routledge
Release Date : 2019-11-07
How Propaganda Became Public Relations written by Cory Wimberly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-07 with Philosophy categories.
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
A Century Of Spin
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Author : David Miller
language : en
Publisher: Pluto Press (UK)
Release Date : 2008
A Century Of Spin written by David Miller and has been published by Pluto Press (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
--Uncovers the secret history of the PR industry-- This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it sh
Public Relations
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Author : Edward L. Bernays
language : en
Publisher: University of Oklahoma Press
Release Date : 2013-07-29
Public Relations written by Edward L. Bernays and has been published by University of Oklahoma Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-29 with Business & Economics categories.
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Propaganda
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Author : Edward L Bernays
language : en
Publisher:
Release Date : 2024-12-24
Propaganda written by Edward L Bernays and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-24 with Education categories.
Propaganda by Edward L. Bernays is a seminal work that explores the mechanics of influence and the role of public relations in shaping public opinion. Published in 1928, the book offers a candid look at how information can be strategically disseminated to guide societal attitudes and behaviors. Bernays, often regarded as the "Father of Public Relations," builds on insights from psychology and sociology to argue that propaganda is an essential tool for governance in modern society. Bernays' insights are more pertinent than ever in an era dominated by social media, targeted advertising, and "fake news." Understanding his ideas can shed light on how narratives are constructed and disseminated in modern society.
Rethinking Public Relations
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Author : Kevin Moloney
language : en
Publisher: Routledge
Release Date : 2006-04-18
Rethinking Public Relations written by Kevin Moloney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-18 with Business & Economics categories.
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.
Rethinking Public Relations
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Author : Kevin Moloney
language : en
Publisher: Routledge
Release Date : 2020
Rethinking Public Relations written by Kevin Moloney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Democracy categories.
This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR's impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of 'fake news' and 'churnalism' and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master's level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR's 'voices'.
Journalism And Pr
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Author : John Lloyd
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-11-18
Journalism And Pr written by John Lloyd and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Social Science categories.
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Crystallizing Public Opinion
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Author : Edward L. Bernays
language : en
Publisher: DigiCat
Release Date : 2022-07-21
Crystallizing Public Opinion written by Edward L. Bernays and has been published by DigiCat this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-21 with Business & Economics categories.
In "Crystallizing Public Opinion," Edward L. Bernays delves into the multifaceted processes of public relations and mass communication, elucidating how public opinion is shaped and manipulated. Written in the early 20th century, the book is both a foundational text on the burgeoning field of public relations and a prescient examination of the power of media in modern society. Bernays employs a blend of case studies, historical examples, and theoretical insights, articulating the mechanisms by which ideas are disseminated and public perceptions are crystallized. His prose is both engaging and didactic, offering readers a keen understanding of the subtle art of persuasion within a democratic framework. Edward L. Bernays, often hailed as the father of public relations, was profoundly influenced by his background in psychology—particularly the work of Sigmund Freud, his uncle. Bernays recognized the necessity of strategic communication in shaping societal values and behaviors, which became increasingly important in a rapidly industrializing and media-dominated America. His arguments were not only reflective of the cultural upheavals of his time but also prescient about the future of communication in the digital age. This landmark book is essential for anyone interested in the intersections of media, psychology, and society. It offers critical insights for professionals in marketing, communication, and social sciences, as well as for anyone aiming to understand the persuasive power that shapes our world today.
Picturing Political Power
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Author : Allison K. Lange
language : en
Publisher: University of Chicago Press
Release Date : 2021-09-27
Picturing Political Power written by Allison K. Lange and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-27 with History categories.
"For as long as American women have battled for equitable political representation, those battles have been defined by images--whether drawn, etched, photographed, or filmed. Some of these have been flattering, many of them have been condescending, and some have been scabrous. They have drawn upon prevailing cultural tropes about the perceived nature of women's roles and abilities, and they have circulated both with and without conscious political objectives. Allison K. Lange takes a systematic look at American women's efforts to control the production and dissemination of images of them in the long battle for representation, from the mid-nineteenth-century onward"--
Public Relations
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Author : Jacquie L'Etang
language : en
Publisher: Psychology Press
Release Date : 2006
Public Relations written by Jacquie L'Etang and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.