Culture And Social Media
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Education On Digital Cultural And Social Media
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Author : Dr. S. Saileela and Dr. S. Kalaivani
language : en
Publisher: Lulu.com
Release Date :
Education On Digital Cultural And Social Media written by Dr. S. Saileela and Dr. S. Kalaivani and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Culture And Social Media
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Author : Adam Acar
language : en
Publisher:
Release Date : 2014
Culture And Social Media written by Adam Acar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Christianity categories.
Currently, more than half the population in developed countries has experienced online social networking. What is more, a quarter of the worlds citizens now have a profile in social media, whose users number 1.47 billion. Although English-speaking countries top the list of active social media-using nations, people from all around the world are represented in online social network channels. Social media obviously is a global phenomenon; however, we dont know much about how each nation uses this tool and whether cultural values and demographic factors impact the usage behavior. This book discusses how culture relates to social media use around the world. Chapter 1 summarizes the recent impact of social media on our lives. Chapter 2 describes what social networks are and introduces online social networks. Chapter 3 and Chapter 4 focus on the theoretical aspects of social media. While Chapter 5 connects social media use and human communication, Chapter 6 looks at the effects of social media on society. Chapter 7 is about social innovations. Chapter 8 and 9 provide some basic information about Facebook and Twitter the two most popular social media platforms and Chapter 10 looks at the business aspects of social media. Chapter 11 reviews past studies on social media and culture, and Chapter 13 once again talks about Eastern and Western communication styles and how people in the East and West use social media. Chapter 14 compares and contrasts the way Americans and Japanese have been using social media. The last chapter provides a very brief summary of the book.
Social Media
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Author : Kehbuma Langmia
language : en
Publisher: Lexington Books
Release Date : 2016-12-28
Social Media written by Kehbuma Langmia and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-28 with Language Arts & Disciplines categories.
Social Media: Culture and Identity examines the global impact of social media in the formation of various identities and cultures. New media scholars— both national and international— have posited thought-provoking analyses of sociocultural issues about human communication that are impacted by the omnipresence of social media. This collection examines issues of gender, class, and race inequities along with social media’s connections to women’s health, cyberbullying, sexting, and transgender issues both in the United States and in some developing countries.
The Role Of Culture In Social Media Marketing A Systematic Literature Review
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Author : Nivedha Mahendran
language : en
Publisher: GRIN Verlag
Release Date : 2019-03-11
The Role Of Culture In Social Media Marketing A Systematic Literature Review written by Nivedha Mahendran and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with Business & Economics categories.
Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bamberg, language: English, abstract: This present master thesis examines the role of culture on “Social Media Marketing” being a form of modern marketing and a bundle of marketing-related activities using social media. With the help of a systematic literature review, answers are sought to the question as to which extent cultural differences influence the effectiveness of social media marketing. The main objective is to adequately present the state of research on the interdisciplinary topic and to identify research gaps. The findings from peer-reviewed journals ascribe an indispensable value to the cultural component and illuminate the topic from different contemporary relevant perspectives. The results indicate that social media marketing is generally covered from a cultural point of view. Moreover, the insights provide valuable knowledge from both consumers research perspective and from applied social media practices in multicultural settings. However, the findings also reveal extant research gaps in several directions that need to be addressed in the near future to provide theoretical approaches and scientifically proven evidence on successful utilization of social media marketing in multicultural settings. The fact that social media plays an extremely important component in the worldwide dynamic technology development is an irrefutable fact. Companies are forced to integrate social media in the most diverse areas in order to be lucrative in the long term, to save costs and to survive in competition. Typical fields of application include all departments that deal with external corporate communication, e.g. HR for recruiting and talent acquisition, PR for professionally maintaining a favorable public image or in the marketing department as revolutionary marketing and sales platforms. According to a new study, 69% of marketing employees stated that marketing activities on social media helped to increase important marketing indicators and strengthen customer and brand loyalty. Nevertheless, social media offer great opportunities, but also hold challenges. A major challenge is to choose the right medium which depends to a great extent on the target group.
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Author : Tama Leaver
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-22
Instagram written by Tama Leaver and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-22 with Social Science categories.
Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010. In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues. Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.
Media Culture And Society
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Author : Paul Hodkinson
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-04-19
Media Culture And Society written by Paul Hodkinson and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-19 with Social Science categories.
As digital media come to saturate more and more of our societies, what benefits and challenges do they bring? Who holds power in contemporary media industries, and do they have our best interests at heart? What role do media play in our cultural identities and the relations between communities? How much control do media users have over the role of platforms, algorithms and data in their lives? Media increasingly dominate our social and cultural worlds, affecting issues of power, politics, knowledge, identity, and everyday life. But what are the implications of the mediatisation of contemporary life, and how should we make sense of it? In this fully updated and revised edition of his bestselling textbook, Paul Hodkinson explores the social and cultural significance of media in the age of digital platforms. Encompassing media technologies, industries, texts and users, and combining coverage of classic theories with extensive new material on platforms, social media, datafication and more, this book will equip you to navigate the fast-moving field of media and communication studies. Media, Culture and Society provides an essential overview for students studying introductory media modules, as well as depth for those further into their media degree.
The Culture Of Connectivity
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Author : José van Dijck
language : en
Publisher: Oxford University Press, USA
Release Date : 2013-03-21
The Culture Of Connectivity written by José van Dijck and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-21 with Business & Economics categories.
The first critical history of social media.
Young People And Social Media Contemporary Children S Digital Culture
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Author : Steve Gennaro
language : en
Publisher: Vernon Press
Release Date : 2021-10-05
Young People And Social Media Contemporary Children S Digital Culture written by Steve Gennaro and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Social Science categories.
‘Young People and Social Media: Contemporary Children’s Digital Culture’ explores the practices, relationships, consequences, benefits, and outcomes of children’s experiences with, on, and through social media by bringing together a vast array of different ideas about childhood, youth, and young people’s lives. These ideas are drawn from scholars working in a variety of disciplines, and rather than just describing the social construction of childhood or an understanding of children’s lives, this collection seeks to encapsulate not only how young people exist on social media but also how their physical lives are impacted by their presence on social media. One of the aims of this volume in exploring youth interaction with social media is to unpack the structuring of digital technologies in terms of how young people access the technology to use it as a means of communication, a platform for identification, and a tool for participation in their larger social world. During longstanding and continued experience in the broad field of youth and digital culture, we have come to realize that not only is the subject matter increasing in importance at an immeasurable rate, but the amount of textbooks and/or edited collections has lagged behind considerably. There is a lack of sources that fully encapsulate the canon of texts for the discipline or the rich diversity and complexity of overlapping subject areas that create the fertile ground for studying young people’s lives and culture. The editors hope that this text will occupy some of that void and act as a catalyst for future interdisciplinary collections. ‘Young People and Social Media: Contemporary Children’s Digital Culture’ will appeal to undergraduate students studying Child and Youth Studies and—given the interdisciplinary nature of the collection— scholars, researchers and students at all levels working in anthropology, psychology, sociology, communication studies, cultural studies, media studies, education, and human rights, among others. Practitioners in these fields will also find this collection of particular interest.
Culture And Economy In The Age Of Social Media
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Author : Christian Fuchs
language : en
Publisher: Routledge
Release Date : 2015-01-09
Culture And Economy In The Age Of Social Media written by Christian Fuchs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-09 with Social Science categories.
Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms. It also requires us to analyse how social media companies try to make profits, how and which labour creates this profit, who creates social media ideologies, and the conditions under which such ideologies emerge. In short, understanding social media means coming to grips with the relationship between culture and the economy. In this thorough study, Christian Fuchs, one of the leading analysts of the Internet and social media, delves deeply into the subject by applying the approach of cultural materialism to social media, offering readers theoretical concepts, contemporary examples, and proposed opportunities for political intervention. Culture and Economy in the Age of Social Media is the ultimate resource for anyone who wants to understand culture and the economy in an era populated by social media platforms such as Twitter, Facebook, and Google in the West and Weibo, Renren, and Baidu in the East. Updating the analysis of thinkers such as Raymond Williams, Karl Marx, Ferruccio Rossi-Landi, and Dallas W. Smythe for the 21st century, Fuchs presents a version of Marxist cultural theory and cultural materialism that allows us to critically understand social media’s influence on culture and the economy.
Culture Society And The Media
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Author : Tony Bennett
language : en
Publisher: Routledge
Release Date : 2005-07-05
Culture Society And The Media written by Tony Bennett and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-05 with Social Science categories.
This book discusses two related themes concerning the role and processes of mass communication in society. The first deals with questions regarding the power of the media: how should it be defined? how is it wielded and by whom? are previous approaches and answers to such questions adequate? The second theme revolves around the divisions between the liberal pluralist and Marxist approaches to the analysis of the nature of the media. These divisions have, in recent years, been fundamental to the debate concerning the understanding of the role of mass communication, and the examination of them in this book will challenge the reader to look more closely at a number of assumptions that have long been taken for granted.