Customer And Industry Guide
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Service Design For Business
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Author : Ben Reason
language : en
Publisher: John Wiley & Sons
Release Date : 2015-11-18
Service Design For Business written by Ben Reason and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-18 with Business & Economics categories.
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
The Handbook Of Key Customer Relationship Management
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Author : Ken Burnett
language : en
Publisher: FT Press
Release Date : 2001
The Handbook Of Key Customer Relationship Management written by Ken Burnett and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Customer relations categories.
This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.
A Practical Guide To The Fashion Industry
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Author : Virginia Grose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-01-28
A Practical Guide To The Fashion Industry written by Virginia Grose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Business & Economics categories.
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
Assuring Customer Satisfaction
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Author : Rodney L. Cron
language : en
Publisher:
Release Date : 1974
Assuring Customer Satisfaction written by Rodney L. Cron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
B2b Customer Experience
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Author : Paul Hague
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-05-03
B2b Customer Experience written by Paul Hague and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-03 with Business & Economics categories.
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.
The Customer Culture Imperative A Leader S Guide To Driving Superior Performance
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Author : Linden Brown
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-12-06
The Customer Culture Imperative A Leader S Guide To Driving Superior Performance written by Linden Brown and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-06 with Business & Economics categories.
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
A Practical Guide To Sustainable Fashion
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Author : Alison Gwilt
language : en
Publisher:
Release Date : 2020
A Practical Guide To Sustainable Fashion written by Alison Gwilt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Clothing trade categories.
"Packed with full-colour images from contributors such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed handbook for both students and professionals in the fashion and textile industries. Beginning with a reflection on current models of fashion design and production, this book introduces the key issues associated with the production, use and disposal of fashion clothing and gives step-by-step guidance on how to identify and evaluate the potential impacts of a garment during the design process. Featuring industry perspectives and studio-based exercises, the final five chapters of the book explore a range of ways in which designers can reduce the negative impacts associated with the life cycle of fashion garments. Packed with innovative examples of best practice from international designers and brands, these chapters present each key stage in the life cycle of a fashion garment and explore approaches such as low-impact textiles techniques, mono-materiality, zero waste techniques, upcycling, repair and maintenance techniques and closed-loop design systems. A Practical Guide to Sustainable Fashion offers an overview of the following topics: garment design; sourcing and selecting fabrics and techniques; pattern making and toiling; garment construction; distribution; clothing care and maintenance; reuse and re-manufacture; and material recycling; and it also covers the following sustainable design approaches: design for empathy; using mono materials; zero waste techniques; design for durability; engaging with local communities; design for need; reducing laundering; design for repair; upcycling; and design for closed-loop systems"--
Designing The Customer Centric Organization
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Author : Jay R. Galbraith
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-06
Designing The Customer Centric Organization written by Jay R. Galbraith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-06 with Business & Economics categories.
Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.
Build Your Customer Strategy
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Author : James G. Barnes
language : en
Publisher: Wiley
Release Date : 2006-12-15
Build Your Customer Strategy written by James G. Barnes and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-15 with Business & Economics categories.
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
I Cons
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Author : Ross Honeywill
language : en
Publisher:
Release Date : 2001
I Cons written by Ross Honeywill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumer satisfaction categories.
Do you know how to unlock real value from your customers? Do you understand why less than 22 per cent of all consumers account for half of high-value purchases? Do you know how to reach the new breed of consumers - the I-Cons - who are happy to spend more but loathe being treated as part of the pack; who want to make decisions for themselves, and will reward businesses that let them; who have changed the way business is done, and hold your future in their hands? Here, for the first time, is the essential information you need. Based on groundbreaking research of 250,000 survey respondents and written by two highly regarded former KPMG directors now running their own successful consultancy, I-CONS:THE ESSENTIAL GUIDE TO WINNING AND KEEPING HIGH-VALUE CUSTOMERS shows business the way forward. From identifying new consumers and understanding the way they see the world to the specifics of how to appeal to them (and how to avoid common mistakes), how to turn your business into the type of 'Third Wave' enterprise they seek, and how to build an ongoing, highly profitable relationship with them, I-CONS covers everything you need to know to not just survive but thrive in this new environment. Don't get left behind. Your customers haven't! Quotes: 'Honeywill and Byth's penetrating insight into the real behaviour of consumers has jolted awake many in industry worldwide ... In fact, they have shaken the very foundations of marketing in the twenty-first century and have helped global industry prepare for this new world of business where past assumptions no longer work.' RICH CARTIERE, publisher and editor of the influential American WINE MARKET REPORT 'Ross Honeywill, and his co-author Verity Byth, understand better than anyone else in Australia how the technology revolution is changing consumer demand. CEOs planning major marketing campaigns or small business people marketing their goods in a local shopping centre ignore Honeywill and Byth's advice at their own peril.' ROBERT GOTTLIEBSEN - THE AUSTRALIAN 'Honeywill and Byth provide a fresh look at how business should view customer value in a world of increasing business complexity. When all the costs have been cut, business needs to find new answers to unlock margin and profitability. This is the business challenge of the new millennium and the authors' insights showed KPMG and many of its clients how to view business with different eyes.' BRIAN JAMIESON, FORMER CEO, KPMG AUSTRALIA