Customer And Market Driven Quality Management
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Customer And Market Driven Quality Management
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Author : Johnson Aimie Edosomwan
language : en
Publisher: WCB/McGraw-Hill
Release Date : 1993-01-01
Customer And Market Driven Quality Management written by Johnson Aimie Edosomwan and has been published by WCB/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01-01 with Business & Economics categories.
Provides practical guidelines and techniques that illustrate how to successfully create and manage customer-driven organizations. This unique look at TQM covers a wide range of quality topics and tools and includes case studies and over 150 working exercises to help readers understand and implement the book's quality-building principles. Edosomwan helps companies adopt the characteristics of market leaders to increase profits, prevent errors and effectively manage costs incurred from quality improvement processes, and more.
Customer And Market Driven Quality Management
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Author : Johnson Aimie Edosomwan
language : en
Publisher:
Release Date : 1992
Customer And Market Driven Quality Management written by Johnson Aimie Edosomwan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Manufactures categories.
Market Driven Management
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Author : Frederick E. Webster
language : en
Publisher: John Wiley & Sons
Release Date : 2002-09-25
Market Driven Management written by Frederick E. Webster and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-25 with Business & Economics categories.
This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.
Market Driven Management
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Author : Frederick E. Webster
language : en
Publisher:
Release Date : 1994-04-27
Market Driven Management written by Frederick E. Webster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-04-27 with Business & Economics categories.
"Providing analysis of the most recent marketing practices, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed"--From www.alibris.com.
Total Quality Marketing
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Author : Allan Reddy
language : en
Publisher: Praeger
Release Date : 1994-09-30
Total Quality Marketing written by Allan Reddy and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-09-30 with Business & Economics categories.
Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix--the familiar 4-P paradigm in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms. The book is targeted to business executives, scholars, researchers, policy makers of business and government, foreign firms, and the general public. The book has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to U.S. Chapter three focuses on the SWOT Analysis, which evaluates the strengths, weaknesses, opportunities, and threats of U.S. vs. foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future.
Managing Customer Value
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Author : Bradley Gale
language : en
Publisher: Simon and Schuster
Release Date : 2009-11-24
Managing Customer Value written by Bradley Gale and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-24 with Business & Economics categories.
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, "market-perceived quality versus competitors" and aspire to an emerging fourth stage, "true strategic management." Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the "war room wall" to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.
Market Driven Enterprise
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Author : Amiya K. Chakravarty
language : en
Publisher: John Wiley & Sons
Release Date : 2000-12-29
Market Driven Enterprise written by Amiya K. Chakravarty and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-12-29 with Technology & Engineering categories.
A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck. The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its detailedtable of contents breaking down each chapter into subsections forquick reference. Some of the book's most valuable featuresinclude: * An analysis of the entire product development and manufacturingprocesses in light of customer needs * An innovative treatment of digitally connected supply networksand new business models * A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit * Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency,collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process * Mathematical models for product-platform, product launch,supply-chain coordination, and market-driven manufacturing For students and professionals in business and engineering,production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.
Superior Customer Value And Business Performance
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Author : Stanley F. Slater
language : en
Publisher:
Release Date : 1992
Superior Customer Value And Business Performance written by Stanley F. Slater and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Competition categories.
Delighting Customers
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Author : P. Donovan
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Delighting Customers written by P. Donovan and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Our two organizations, Northern Telecom Europe Limited and Oracle Corporation UK Limited, share a number of things in common. Both are striving to become world class in markets where technology is moving fast and market change is moving even faster. Both are responding urgently to the challenge of meeting the current requirements - and anticipating the future needs - of customers at the international, national and local level. We both recognize that customer and employee satisfaction now rank with market share as measures for business success. We accept that there are clear links between delighted customers and profitability, customer loyalty and long-term survival. We are committed to achieving excellence, both as business partners and as employers. There is already strong co-operation between the growing number of professionals in this field as they work together and exchange experiences for benchmarking and best practice studies. In this spirit of collaboration, we have encouraged Peter Donovan and Timothy Samler to share some of our early experiences with our customer-driven programmes and to stimulate further debate. Their book provides a wealth of guidance for any organization that has set its sights on delighting its customers and becoming customer-driven. The ten step approach to delighting customers breaks new ground and offers a blueprint for others to follow. It exemplifies the practical approach that is taken throughout the book.
Mastering Customer Value Management
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Author : Ray Kordupleski
language : en
Publisher: Customer Value Management I
Release Date : 2003
Mastering Customer Value Management written by Ray Kordupleski and has been published by Customer Value Management I this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer satisfaction categories.
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.