Customer Loyalty Program Tourist Destination And Bonus Card System
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Customer Loyalty Program Tourist Destination And Bonus Card System
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Author : Timo Kühnle
language : en
Publisher: GRIN Verlag
Release Date : 2004-11-10
Customer Loyalty Program Tourist Destination And Bonus Card System written by Timo Kühnle and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-10 with Travel categories.
Bachelor Thesis from the year 2004 in the subject Tourism - Miscellaneous, grade: 1,0 (A), Stralsund University of Applied Sciences, language: English, abstract: The questions this thesis is trying to answer are * Can a bonus card system help to make the tourists loyal to a destination and turn one-time visitors into frequent repeaters? * What is the difference to the already existing tourist cards offered by many destinations already? * Can such a system be combined with the visitor′s tax tourists have to pay in many resorts and help to improve its image and acceptance? * How can such a system be implemented? This thesis is one of the first essays about the combination bonus card and destination. Yet there is no specific literature existing about this subject and therefore also descriptions of other areas will be used and adapted. One of the basic objectives of this essay is, to give arguments for a tourist destination to convince possible partner companies to enter such a program and not to be afraid of the investment, and to deliver a guide for the implementation of a destination bonus card system.
Customer Loyalty Program Tourist Destination And Bonus Card System
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Author : Timo Kühnle
language : en
Publisher: GRIN Verlag
Release Date : 2007
Customer Loyalty Program Tourist Destination And Bonus Card System written by Timo Kühnle and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Bachelor Thesis from the year 2004 in the subject Tourism, grade: 1,0 (A), Stralsund University of Applied Sciences, 56 entries in the bibliography, language: English, abstract: The questions this thesis is trying to answer are * Can a bonus card system help to make the tourists loyal to a destination and turn one-time visitors into frequent repeaters? * What is the difference to the already existing tourist cards offered by many destinations already? * Can such a system be combined with the visitor′s tax tourists have to pay in many resorts and help to improve its image and acceptance? * How can such a system be implemented? This thesis is one of the first essays about the combination bonus card and destination. Yet there is no specific literature existing about this subject and therefore also descriptions of other areas will be used and adapted. One of the basic objectives of this essay is, to give arguments for a tourist destination to convince possible partner companies to enter such a program and not to be afraid of the investment, and to deliver a guide for the implementation of a destination bonus card system.
Customer Loyalty Program Tourist Destination And Bonus Card System
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Author : Timo Kühnle
language : en
Publisher:
Release Date : 2004
Customer Loyalty Program Tourist Destination And Bonus Card System written by Timo Kühnle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Type And Timing Of Rewards As Influencing Factors On The Value Perception Of A Customer Loyalty Program
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Author : Ulrich Pohl
language : en
Publisher: GRIN Verlag
Release Date : 2007-07
Type And Timing Of Rewards As Influencing Factors On The Value Perception Of A Customer Loyalty Program written by Ulrich Pohl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with Business & Economics categories.
Master's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, Maastricht University, language: English, abstract: Although this research is also occupied with customer loyalty programs it examines a new customer loyalty model which tests the influence of reward systems on the value perception of a loyalty program. Thus, the thesis introduces an empirical research on a two part model, whereas one part differentiates between direct and indirect premiums (type of reward) and the second part investigates the differences between delayed and proactive reward programs (timing of reward). The study aims at finding differences between the type and the timing of reward on the value perception of a loyalty program, which is new in academic research. In addition, this study grounds on the automobile industry, i.e. a high involvement setting, in contrast to prior academic science which focused on the low involvement setting. The inclusion of moderating factors that contain information on customer's relationship maintenance motivation and relational benefits shall also help to shed light on differences in value perception according to the level of dedication or constraint based relationships. In addition, the degree of social, confidence and special treatment benefits is also assumed to manipulate the value perception of loyalty programs as moderating factors. Lastly, the study discovers relationships between the type and the timing of reward. The study results clearly reveal that there is no difference between direct and indirect rewards, whereas the proactive system demonstrates to have an obviously higher value perception than delayed rewards. Furthermore, the moderating factors partly prove to influence value perception. Hence, dedication based relationships favour direct rewards over indirect rewards and the proactive system over the delayed system. The same holds true for confidence benefits whereas constraint b
Information And Communication Technologies In Tourism 1998
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Author : Dimitrios Buhalis
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Information And Communication Technologies In Tourism 1998 written by Dimitrios Buhalis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
Information and Telecommunication Technologies increasingly propel the tourism industry and have become one of the most important determinants of the competitiveness for both the public and the private sectors. It is quite evident that tourism organisations which fail to take advantage of the emergent opportunities introduced by technology will lose considerable market share and suffer strategic disadvantages. Business processes re-engineering is essential therefore throughout the tourism industry. Encouragingly tourism organisations respond to the challenges and a large number of principals use technology in both operational and strategic functions. However, technology threatens traditional distribution channels with disintermediation. Non-tourism organisations also take advantage of the technological developments and launch services for tourism consumers and suppliers, increasing the competition for traditional operators. The tourism industry, therefore, emerges as a very dynamic one and prospects are really exciting for professionals and researchers. Ultimately virtual enterprises will dominate the tourism industry. They will produce cost-effective, instantaneous, mass-customised goods and services; develop dynamic interfaces with suppliers and consumers; and constantly reform their structures in order to satisfy consumer needs. They will also take advantage of lean and flexible organisational frameworks; advanced technology; interactive and innovative marketing and management; rapid reaction to market requests; as well as effective networking and partnerships in order to provide more benefits for all stakeholders. ENTER adopted a consistent scientific approach to the study of tourism and technology. Over the last five years it brought together practitioners and researchers of both tourism and information technology.
The Complete Beginner S Guide To Traveling Smarter
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Author : Marcus Tay
language : en
Publisher:
Release Date : 2020-03-05
The Complete Beginner S Guide To Traveling Smarter written by Marcus Tay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-05 with categories.
Discover the SECRET Tips and Tricks of Traveling Smarter through Hotel Loyalty Programs NO ONE WILL EVER SHARE WITH YOU! (Applicable Worldwide) Do you want to learn how to reap the benefits and rewards of Hotel Loyalty Programs? Are you sceptical of Hotel Loyalty Programs as it seems confusing and complicated? Do you want to learn how to score a 25% discount on hotel rates by booking directly with the Hotel Chain? Do you feel that it is difficult to choose a proper Hotel Loyalty Program that suits your travel needs? Do you want a simple summary of ALL the International Hotel Loyalty Programs in the world? Most importantly, do you want to score FREE Room Upgrades, FREE Hotel Credits, FREE Breakfast and FREE Hotel Accommodation at OPULENT LUXURY hotels? If your answer is "YES" to most of the statements above, then you definitely NEED to read on! Why Hotel Loyalty Programs? Hotel Loyalty Programs have been around since the late 1990s, and they have gone through so much revamping over the years. In recent years, Hotel Loyalty Programs have intensified their marketing campaigns and benefits for their customers to outdo each other and the OTAs (Online Travel Agents). Did you know: OTAs has been taking away a substantial amount of business from hotel business owners? They charge up to 40% commission for every room sold! In this ever-competitive Hospitality industry, business owners are struggling to maintain a healthy profit and thus are riding on the Hotel Loyalty Programs wave. As consumers, there are so many opportunities and benefits waiting for us to unravel from the Hotel Loyalty Programs! From complimentary breakfast to suite upgrades to hotel credits, the benefits run down the list! In this book, I will take you through an elaborate Hotel Loyalty Programs journey, saving you the time and effort needed to do online research. Rest assured that everything, YES everything, about Hotel Loyalty Programs, is covered in this book! What exactly will I get from this book? Comparison between Hotel Loyalty Programs and Hotel Rewards Programs An in-depth analysis and comparison of ALL International Hotel Loyalty Programs The uses of Hotel Loyalty points and their benefits Secret Ways to obtaining Hotel Elite Status for less or even for nothing! Identifying the best Hotel Loyalty Program for your travel needs Alternative Travel Programs that entitles you to FREE hotel credits, FREE breakfast and FREE room upgrades + FREE Bonus... BONUS CONTENT EXCLUSIVELY FOR MY READERS! Learn about the various ways to save even more money on hotel stays Score better upgrades with this simple and proven THREE step method! And other bonuses only for the eyes of my readers... Are you ready to see the world with FREE room upgrades, FREE late check-out, FREE breakfast and FREE hotel credit 24 hours from now? Are you ready to be treated like VIPS at ALL hotels? Look no further! Embark on this exciting voyage with me by DOWNLOADING THIS ALL-IN-ONE GUIDE BOOK NOW and start planning for your next dream vacation for less TODAY! HAPPY AND SAFE TRAVELS! Tags: Travel, Air Travel Reference, Hotel, Hotel Loyalty Programs, Travel for free, Airtravel, Airlines, Hospitality, Luxury, Opulence, Travel Hacking, Travel Smart, Budget Travel, Budget Travel Guides, Food, Lodging, Transportation, Miles, Points, Rewards.
Tourism And Hospitality Marketing
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Author : Simon Hudson
language : en
Publisher: SAGE
Release Date : 2009-05-12
Tourism And Hospitality Marketing written by Simon Hudson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with Business & Economics categories.
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Smart Systems Design Applications And Challenges
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Author : Rodrigues, João M.F.
language : en
Publisher: IGI Global
Release Date : 2020-02-28
Smart Systems Design Applications And Challenges written by Rodrigues, João M.F. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-28 with Computers categories.
Smart systems when connected to artificial intelligence (AI) are still closely associated with some popular misconceptions that cause the general public to either have unrealistic fears about AI or to expect too much about how it will change our workplace and life in general. It is important to show that such fears are unfounded, and that new trends, technologies, and smart systems will be able to improve the way we live, benefiting society without replacing humans in their core activities. Smart Systems Design, Applications, and Challenges provides emerging research that presents state-of-the-art technologies and available systems in the domains of smart systems and AI and explains solutions from an augmented intelligence perspective, showing that these technologies can be used to benefit, instead of replace, humans by augmenting the information and actions of their daily lives. The book addresses all smart systems that incorporate functions of sensing, actuation, and control in order to describe and analyze a situation and make decisions based on the available data in a predictive or adaptive manner. Highlighting a broad range of topics such as business intelligence, cloud computing, and autonomous vehicles, this book is ideally designed for engineers, investigators, IT professionals, researchers, developers, data analysts, professors, and students.
Get Your Travel On
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Author : Taryn White
language : en
Publisher: iUniverse
Release Date : 2016-06-15
Get Your Travel On written by Taryn White and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-15 with Travel categories.
Time or money should never be considered a barrier to pursuing travel dreams. With a little effort and planning, there are countless ways to see the world. In her comprehensive travel book, seasoned traveler Taryn White shares five easy steps and a multitude of practical tips that will help American travelers develop a personal vacation plan, choose the right, budget-friendly destination, and enjoy peace of mind while visiting exciting sites around the world. White relies on her vast travel experiences to lead future vacationers on a step-by-step process that provides valuable tips on how to: select an ideal seasonal destination; develop a trip wish list; conduct research to find the best deal; pack the right items; compare travel insurance options; and prepare adequately for each trip. Get Your Travel On! is a complete guide that shares advice, tools, and tips that will make travel easier for anyone ready to take a break from day-to-day stress and satisfy their wanderlust.
Official Gazette Of The United States Patent And Trademark Office
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Author :
language : en
Publisher:
Release Date : 2004
Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Trademarks categories.