Customers On Demand
DOWNLOAD eBooks
Download Customers On Demand PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Customers On Demand book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Business Solutions On Demand
DOWNLOAD eBooks
Author : Mark Vincent Cerasale
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Business Solutions On Demand written by Mark Vincent Cerasale and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"It argues convincingly that companies should look at what solutions they can provide consumers with, rather than looking at what products they can foist upon them ... This is an effective guide to delivering real value to the customer through genuine innovative thinking." The Marketer "One of the most successful business solutions tomes ever published." PCPlus Business Based partly on IBM's own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground-breaking book shows how companies can increase sales and improve margins by introducing a range of solutions. Highly readable, motivational and fast-paced, Business Solutions On Demand is packed with examples from many diverse industries. The authors emphasize that for today's business to compete and survive, it has to exceed the expectations of its customers. Technological advancement, globalization, increased competition, market saturation and easy access to information are all conspiring to make traditional business models redundant.
Demand Side Sales 101
DOWNLOAD eBooks
Author : Bob Moesta
language : en
Publisher:
Release Date : 2020-09-22
Demand Side Sales 101 written by Bob Moesta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-22 with Customer relations categories.
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all. Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales. Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.
Your Customer Rules
DOWNLOAD eBooks
Author : Bill Price
language : en
Publisher:
Release Date : 2014
Your Customer Rules written by Bill Price and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Entrepreneurship categories.
What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips-and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success. Executives still refer to B2B and B2C business models, as though companies control demand by going to customers with products and services. But as Bill Price and David Jaffe (authors of The Best Service is No Service) show, a new business model is emerging in which the customer directs the relationship. It is becoming a world of "Me2B"--One in which the customer, not the business, dictates the terms of engagement. In order for your business to thrive, you must create positive experiences to fulfill a range of customer needs. Though the mediums for customer engagement continuously evolve, Price and Jaffe show that customer needs remain unchanging. In Your Customer Rules!, they define a critical hierarchy of seven needs that your company can meet and apply as a methodology. Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice for companies at every stage, from nimble startups to legacy firms with established customer service practices-and everyone in between. With a simple, elegant solution for driving lasting value for customers, Your Customer Rules! is a clear guide for strengthening customer relationships and competing on more than price. It is essential reading for executives at all levels-business owners, marketing managers, and anyone who works directly with customers.
Entrepreneurial Marketing
DOWNLOAD eBooks
Author : Edwin J. Nijssen
language : en
Publisher: Routledge
Release Date : 2021-09-14
Entrepreneurial Marketing written by Edwin J. Nijssen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-14 with Business & Economics categories.
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resources This book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.
Consumer Driven Demand And Operations Management Models
DOWNLOAD eBooks
Author : Serguei Netessine
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-06-02
Consumer Driven Demand And Operations Management Models written by Serguei Netessine and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-02 with Business & Economics categories.
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Best Customers
DOWNLOAD eBooks
Author : Cheryl Russell
language : en
Publisher:
Release Date : 2001
Best Customers written by Cheryl Russell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumer behavior categories.
Influencing Customer Demand
DOWNLOAD eBooks
Author : Mahya Hemmati
language : en
Publisher: CRC Press
Release Date : 2021-07-21
Influencing Customer Demand written by Mahya Hemmati and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-21 with Technology & Engineering categories.
In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue. The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM). This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.
New Consumer Marketing
DOWNLOAD eBooks
Author : Susan Baker
language : en
Publisher: John Wiley & Sons
Release Date : 2004-11-19
New Consumer Marketing written by Susan Baker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-19 with Business & Economics categories.
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
Winning Customer Centricity
DOWNLOAD eBooks
Author : Denyse Drummond-Dunn
language : en
Publisher: C3centricity
Release Date : 2015-02-25
Winning Customer Centricity written by Denyse Drummond-Dunn and has been published by C3centricity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-25 with categories.
Customer centricity isn't just a goal or buzzword; it's a make-or-break necessity for succeeding in business today. In fifty short chapters (one for each week of the year), this book accompanies you on your journey to increased customer centricity. Its unique approach enables you to strategically turn your organisation into a customer-focused powerhouse, from the inside out. Winning Customer Centricity will show you how to: Integrate customers into your company's very DNA, from strategy to infrastructure Choose and connect with the right customers and build long-term relationships Reinvent your brand to ignite and maintain customer demand and loyalty ..... and a whole lot more. Whether you're starting a new company, seeking to turn around one that's underperforming, or working to build upon a solid foundation, Winning Customer Centricity will help you to put your customers where they belong-at the very heart of your business!
Business Solutions On Demand
DOWNLOAD eBooks
Author : Mark Vincent Cerasale
language : en
Publisher:
Release Date : 2004
Business Solutions On Demand written by Mark Vincent Cerasale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business planning categories.