Cyberbranding

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Cyberbranding

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Author : Deirdre Breakenridge
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2001

Cyberbranding written by Deirdre Breakenridge and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

There are hundreds of people worldwide who have spent their careers creating and implementing branding and marketing strategies. This book will provide analysis and step-by-step processes to tie the two worlds together (online and offline) to create a new kind of branding: Cyberbranding.

Cyber Branding Cyber Marketing

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Author :
language : id
Publisher: Elex Media Komputindo
Release Date :

Cyber Branding Cyber Marketing written by and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Breakthrough Branding

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Author : Catherine Kaputa
language : en
Publisher: Hachette UK
Release Date : 2012-06-07

Breakthrough Branding written by Catherine Kaputa and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-07 with Business & Economics categories.

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos — successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition — all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

Pr 2 0 Is Here

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Author : Deirdre K. Breakenridge
language : en
Publisher: Pearson Education
Release Date : 2009-11-02

Pr 2 0 Is Here written by Deirdre K. Breakenridge and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-02 with Business & Economics categories.

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats. Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.

You Are A Brand

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Author : Catherine Kaputa
language : en
Publisher: Hachette UK
Release Date : 2010-05-13

You Are A Brand written by Catherine Kaputa and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

Handbook Of Sports And Media

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Author : Arthur A. Raney
language : en
Publisher: Routledge
Release Date : 2009-03-04

Handbook Of Sports And Media written by Arthur A. Raney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with History categories.

This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.

Far Eastern Economic Review

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Author :
language : en
Publisher:
Release Date : 2000

Far Eastern Economic Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with East Asia categories.

Research Alert Yearbook

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Author :
language : en
Publisher:
Release Date : 2001

Research Alert Yearbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Lifestyles categories.

Retailing In The Twenty First Century 2nd Edition

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Author : Jay Diamond
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2016-06-30

Retailing In The Twenty First Century 2nd Edition written by Jay Diamond and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-30 with Design categories.

Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook.

India S Technology Led Development Managing Transitions To A Digital Future

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Author : Vipin Gupta
language : en
Publisher: World Scientific
Release Date : 2023-05-24

India S Technology Led Development Managing Transitions To A Digital Future written by Vipin Gupta and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-24 with Technology & Engineering categories.

The recent disruptions caused by the COVID-19 pandemic have shaken the fundamental foundations of global business to their core, creating unprecedented challenges for management scholars and practitioners. In addition, over the past few decades, the general adoption of communication technologies and the evolving trends towards digitalization and Industry 4.0 have revolutionized the way organizations are managed and led. Business model innovation and the developing importance of sustainability have also emerged as strategic platforms for all types of organizations. Technology-led managerial transformation has now become critical for 21st century business.This book investigates four approaches in understanding the perspectives for integrating technology with holistic development: a Civilizational Approach, which integrates cultural, historical as well as geographical nuances in a way totally different from the Western positivistic models; a Stakeholder Approach, which involves moving away from a mere participant or observer role and embracing the 'Stakeholder' role; a Knowledge Partnership Approach, which lays the foundations of India's technology-led development through education, training, research and talent management; and a Strategic Development Approach, which unlocks the economic growth and wealth creation potential by keying marketing and branding at the ecosystem level.