Das Frauenbild Im Gender Marketing Die Gleichstellung Der Frau In Der Werbung F R Konsumg Ter
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Das Frauenbild Im Gender Marketing Die Gleichstellung Der Frau In Der Werbung F R Konsumg Ter
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2020-04-15
Das Frauenbild Im Gender Marketing Die Gleichstellung Der Frau In Der Werbung F R Konsumg Ter written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-15 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Sprachen & Dolmetscher Institut München, Sprache: Deutsch, Abstract: Die Bachelorarbeit befasst sich mit der Darstellung der Frau in der Konsumgüterwerbung im Gender-Marketing. Dazu werden sieben beispielhafte Werbeanzeigen aus sieben verschiedenen Branchen sowie aus dem vorher genannten Werbebereich mit Hilfe einer qualitativen Inhaltsanalyse analysiert. Zunächst werden grundlegenden Begriffe, wie Gleichstellung der Frau, Gender-Marketing, Konsumgüterwerbung und Werbeanzeige definiert und Hintergrundinformationen dazu gegeben, um eine Wissensgrundlage zu schaffen. Danach folgt der praktische Teil mit der Beschreibung der Analysemethode sowie der Analyse der Beispiele selbst. Ziel der Arbeit ist es, eine Aussage treffen zu können, wie das Frauenbild in der Konsumgüterwerbung des Gender-Marketings dargestellt wird. Auch dazu, ob sich die Werbung der Entwicklung unserer Gesellschaft hin zu mehr Gleichstellung der Geschlechter und einem modernen Frauenbild angepasst hat.
Sexed Sentiments
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Author : Willemijn Ruberg
language : en
Publisher: Rodopi
Release Date : 2011
Sexed Sentiments written by Willemijn Ruberg and has been published by Rodopi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Family & Relationships categories.
Sexed Sentiments provides a gender perspective on the recent turn to affect in criticism. It presents new work by scholars from different disciplines working on gender and emotion, a field par excellence where an interdisciplinary focus is fruitful. This collection presents essays from disciplines like history, literary studies, psychology, sociology and queer studies, focusing on subjects varying from masculinity in the cult of sensibility to the role of empathy in forging feminist solidarities. The volume illuminates how new theoretical approaches to both gender and emotion may be productively applied to a variety of fields.
Marketing To Women
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Author : Marti Barletta
language : en
Publisher: Dearborn Trade Publishing
Release Date : 2003
Marketing To Women written by Marti Barletta and has been published by Dearborn Trade Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Sport And Women
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Author : Gertrud Pfister
language : en
Publisher: Routledge
Release Date : 2005-07-26
Sport And Women written by Gertrud Pfister and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-26 with Social Science categories.
The book illuminates a wide range of key international issues in women's sport, such as cultural barriers to participation and the efficacy of political action. It is therefore essential reading for anybody with an interest in the sociology, culture
Olfaction Taste And Cognition
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Author : Catherine Rouby
language : en
Publisher: Cambridge University Press
Release Date : 2002-10-28
Olfaction Taste And Cognition written by Catherine Rouby and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-28 with Science categories.
The human body has developed complex sensory processing systems which manifest themselves in our emotions, memory, and language. This book examines such olfactory and gustatory cognition. Leading experts have written chapters on many facets of taste and smell, including odor memory, genetic variation in taste, and the hedonistic dimensions of odors.
The Guy S Guide To Feminism
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Author : Michael Kaufman
language : en
Publisher: Seal Press
Release Date : 2011-10-25
The Guy S Guide To Feminism written by Michael Kaufman and has been published by Seal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Social Science categories.
Written by and for men, the ultimate guide to becoming a strong male ally in the 21st century In just one generation, age-old ideas about women have been swept aside . . . but what does that have to do with men? Authors Michael Kaufman and Michael Kimmel, two of the world's leading male advocates of gender equality, believe it has everything to do with them -- and that it's crucial to educate men about feminism in order for them to fully understand just how important and positive these changes have been for them. Kaufman and Kimmel address these issues in The Guy's Guide to Feminism. Hip and accessible, it contains nearly a hundred entries -- from "Autonomy" to "Zero Tolerance" -- written in varying tones (humorous, satirical, irreverent, thoughtful, and serious) and in many forms ("top ten" lists, comics, interviews, mini-stories, and more). Each topic celebrates the ongoing gains that are improving the lives of women and girls -- and what that really means for men. Informal and fun yet substantive and intelligent, The Guy's Guide to Feminism illustrates how understanding and supporting feminism can help men live richer, fuller, and happier lives.
The Way We Think
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Author : Gilles Fauconnier
language : en
Publisher: Basic Books
Release Date : 2008-08-06
The Way We Think written by Gilles Fauconnier and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-06 with Psychology categories.
In its first two decades, much of cognitive science focused on such mental functions as memory, learning, symbolic thought, and language acquisition -- the functions in which the human mind most closely resembles a computer. But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind. The Way We Think is a landmark synthesis that exemplifies this new direction. The theory of conceptual blending is already widely known in laboratories throughout the world; this book is its definitive statement. Gilles Fauconnier and Mark Turner argue that all learning and all thinking consist of blends of metaphors based on simple bodily experiences. These blends are then themselves blended together into an increasingly rich structure that makes up our mental functioning in modern society. A child's entire development consists of learning and navigating these blends. The Way We Think shows how this blending operates; how it is affected by (and gives rise to) language, identity, and concept of category; and the rules by which we use blends to understand ideas that are new to us. The result is a bold, exciting, and accessible new view of how the mind works.
Design And Emotion
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Author : Deana McDonagh
language : en
Publisher: CRC Press
Release Date : 2003-10-24
Design And Emotion written by Deana McDonagh and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-24 with Business & Economics categories.
There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is paramount in industry, which has led to major research investments in this area. Traditional ergonomic approaches to design have concentrated on the user's physical and cognitive abil
Debtor Nation
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Author : Louis Hyman
language : en
Publisher: Princeton University Press
Release Date : 2011-01-03
Debtor Nation written by Louis Hyman and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with History categories.
The story of personal debt in modern America Before the twentieth century, personal debt resided on the fringes of the American economy, the province of small-time criminals and struggling merchants. By the end of the century, however, the most profitable corporations and banks in the country lent money to millions of American debtors. How did this happen? The first book to follow the history of personal debt in modern America, Debtor Nation traces the evolution of debt over the course of the twentieth century, following its transformation from fringe to mainstream—thanks to federal policy, financial innovation, and retail competition. How did banks begin making personal loans to consumers during the Great Depression? Why did the government invent mortgage-backed securities? Why was all consumer credit, not just mortgages, tax deductible until 1986? Who invented the credit card? Examining the intersection of government and business in everyday life, Louis Hyman takes the reader behind the scenes of the institutions that made modern lending possible: the halls of Congress, the boardrooms of multinationals, and the back rooms of loan sharks. America's newfound indebtedness resulted not from a culture in decline, but from changes in the larger structure of American capitalism that were created, in part, by the choices of the powerful—choices that made lending money to facilitate consumption more profitable than lending to invest in expanded production. From the origins of car financing to the creation of subprime lending, Debtor Nation presents a nuanced history of consumer credit practices in the United States and shows how little loans became big business.
Feminisms Of Discontent
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Author : Ashleigh Barnes
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Feminisms Of Discontent written by Ashleigh Barnes and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Law categories.
Contributed articles presented at the Conference Feminisms of Discontent: Global Contestations: Debates on Gender and the Law, organized by the Centre for Women, Law and Social Change, O.P. Jindal Global University, in collaboration with Australian National University, held during February 18-20, 2011, at New Delhi.