Das Internet Als Basis F R Befragungen In Der Marktforschung
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Das Internet Als Basis F R Befragungen In Der Marktforschung
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Author : Frank Hansen
language : de
Publisher: diplom.de
Release Date : 1999-11-23
Das Internet Als Basis F R Befragungen In Der Marktforschung written by Frank Hansen and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-23 with Business & Economics categories.
Inhaltsangabe:Einleitung: Im Laufe der letzten Jahre hat eine neue Kommunikationsform, das Internet, stark an Popularität gewonnen. Auch internetbasierte Befragungsformen werden zunehmend zur Erhebung von Daten für Marktforschungsuntersuchungen verwendet, obwohl sie bis jetzt nur unzureichend wissenschaftlich untersucht wurden. In dieser Arbeit sollen daher die Merkmale von Befragungen im Internet sowie die daraus resultierenden Vor- und Nachteile im Vergleich zu den klassischen Kommunikationsformen Face-to-face, Telefon und Post ausgearbeitet werden. Gang der Untersuchung: Als Grundlage wird zunächst ein knapper Abriß der Entstehungs- und Entwicklungsgeschichte des Internet vorgenommen, um dann klären zu können, was in dieser Arbeit unter dem Begriff Internet zu verstehen ist. Anschließend werden einige für den Untersuchungsgegenstand bedeutende strukturelle Merkmale des Internet beleuchtet. In diesem Zusammenhang werden der Verbreitungsgrad des Internet und einige demographische Daten der Internet-User untersucht. Vor diesem Hintergrund werden im folgenden die Merkmale internetbasierter Befragungen untersucht. Dabei beschränkt sich die vorliegende Arbeit auf die zwei populärsten und meist genutzten Dienste im Internet: Email und das World Wide Web. Abschließend werden die wichtigsten Ergebnisse der Untersuchungen der internetbasierten Kommunikationsformen zusammengefaßt und diskutiert. In einem Ausblick wird ein Versuch der Prognose von zukünftigen Entwicklungen der internetbasierten Datenerhebung unternommen. Inhaltsverzeichnis:Inhaltsverzeichnis: AbkürzungsverzeichnisII Abbildungs- und TabellenverzeichnisIII 1.Einleitung1 2.Das Internet - Historie und Begriffsabgrenzung4 2.1Die Wurzeln des Internet4 2.2Vom ARPANET zum Internet7 3.Das Internet - Verbreitungsgrad und Demographie12 3.1Verbreitungsgrad12 3.2Demographie der Internetgemeinde16 4.Befragungen via Email21 4.1Funktionsweisen21 4.1.1Grundlagen21 4.1.2Netiquette24 4.1.3Anwendungsbeispiel25 4.2Email-Befragungen versus postalische Befragungen27 4.2.1Repräsentanz27 4.2.2Rücklaufgeschwindigkeit36 4.2.3Qualität der Daten39 4.2.4Kosten42 5.Umfragen via World Wide Web45 5.1Funktionsweisen45 5.1.1Grundlagen45 5.1.2Die Sprache des WWW: HTML47 5.1.3Anwendungsbeispiel49 5.2WWW-Befragungen im Vergleich zu anderen Befragungsformen51 5.2.1Teilnahme durch Selbstauswahl51 5.2.2Teilnehmermotivation55 5.2.3Rücklaufgeschwindigkeit und Kosten58 5.2.4Qualität der [...]
Essentials Of Marketing Research
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Author : Kenneth E. Clow
language : en
Publisher: SAGE Publications
Release Date : 2013-01-09
Essentials Of Marketing Research written by Kenneth E. Clow and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-09 with Business & Economics categories.
This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making. Covering key statistical concepts, the book includes exercises especially designed to teach students how to interpret and apply marketing research results. To make teaching and learning easier, numerous data sets and case studies are offered through the online resources for instructors and students, which also offer step-by-step SPSS instructions. In addition, the easy-to-follow composition of the text and its accompanying learning aids make it an excellent choice for online courses as well as those taught face-to-face.
Marketing Research For Managers
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Author : Sunny Crouch
language : en
Publisher: Routledge
Release Date : 2012-06-25
Marketing Research For Managers written by Sunny Crouch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
Cim Coursebook Marketing Fundamentals 07 08
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Author : Frank Withey
language : en
Publisher: Routledge
Release Date : 2013-05-13
Cim Coursebook Marketing Fundamentals 07 08 written by Frank Withey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Business & Economics categories.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
The Essentials Of Marketing Research
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Author : Lawrence S. Silver
language : en
Publisher: Routledge
Release Date : 2013
The Essentials Of Marketing Research written by Lawrence S. Silver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Marketing Communications
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Author : John R Rossiter
language : en
Publisher: SAGE
Release Date : 2018-08-21
Marketing Communications written by John R Rossiter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-21 with Business & Economics categories.
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.
Competitiveedge A Guide To Business Programs 2013
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Author : Peterson's
language : en
Publisher: Peterson's
Release Date : 2013-04-15
Competitiveedge A Guide To Business Programs 2013 written by Peterson's and has been published by Peterson's this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Study Aids categories.
Peterson's CompetitiveEdge: A Guide to Graduate Business Programs 2013 is a user-friendly guide to hundreds of graduate business programs in the United States, Canada, and abroad. Readers will find easy-to-read narrative descriptions that focus on the essential information that defines each business school or program, with photos offering a look at the faces of students, faculty, and important campus locales. Quick Facts offer indispensible data on costs and financial aid information, application deadlines, valuable contact information, and more. Also includes enlightening articles on today's MBA degree, admissions and application advice, new business programs, and more.
The Handbook Of Marketing Research
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Author : Rajiv Grover
language : en
Publisher: SAGE
Release Date : 2006-06-23
The Handbook Of Marketing Research written by Rajiv Grover and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-23 with Business & Economics categories.
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Frameworks For Market Strategy
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Author : Noel Capon
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-08
Frameworks For Market Strategy written by Noel Capon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.
Information Technology For Management Current Research And Future Directions
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Author : Ewa Ziemba
language : en
Publisher: Springer Nature
Release Date : 2020-03-10
Information Technology For Management Current Research And Future Directions written by Ewa Ziemba and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-10 with Computers categories.
This book constitutes extended selected papers from the 17th Conference on Advanced Information Technologies for Management, AITM 2019, and the 14th Conference on Information Systems Management, ISM 2019, held as part of the Federated Conference on Computer Science and Information Systems, FedCSIS, which took place in Leipzig, Germany, in September 2019. The total of 7 full and 6 short papers presented in this volume were carefully reviewed and selected from a total of 45 submissions. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on and future directions of information technology for management in business and public organizations. They were organized in topical sections named: information technology assessment for future development; methods and models for designing information technology, and aspects of implementing information technology.