Das Internet Als Herausforderung F R Verlage
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Das Internet Als Vertriebskanal F R Zeitschriftenverlage
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Author : Andreas Klatt
language : de
Publisher: diplom.de
Release Date : 2003-10-13
Das Internet Als Vertriebskanal F R Zeitschriftenverlage written by Andreas Klatt and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-13 with Language Arts & Disciplines categories.
Inhaltsangabe:Einleitung: Das Internet stellt für Verlage aus der Zeitschriftenbranche eine große Herausforderung dar. Als klassische Produzenten von Inhalten scheinen sie die optimalen Voraussetzungen mitzubringen, um im Internet erfolgreich zu sein. Das stimmt zwar, aber die allerwenigsten Verlage verstehen diese zu nutzen. Wie kommt das? Obwohl es Unmengen von Büchern und Internetseiten zu E-Business, Web-Marketing, Web-Shops und zahlreichen anderen Web -relevanten Themen gibt, fehlt es an Literatur, die auf Zeitschriftenverlage zugeschnitten ist. Was den meisten Verantwortlichen nicht bewusst zu sein scheint und an dieser Stelle als ein Ergebnis vorweggenommen werden soll: Zeitschriftenverlage dürfen sich konzeptionell weder an ihrem Offline-Angebot noch an dem Online-Angebot anderer Internet-Akteure orientieren. Für sie gelten eigene Regeln, die es im Zuge dieser Diplomarbeit auszuarbeiten gilt. Eine zentrale Position nimmt dabei die Frage nach dem Umgang mit dem eigentlichen Gut, den redaktionell verfassten Inhalten, ein. Das einfache kostenlose Bereitstellen von Zeitschrifteninhalten auf der Internetseite kann fatale Folgen haben. Das kostenpflichtige Anbieten über umständliche Zahlungsabwicklungen oder das Verschlüsseln der Inhalte mit dem Ziel einer kontrollierbaren Nutzung ebenso. Im Vordergrund steht also das Wie . Wie lassen sich die Vorteile des Internets ausreizen, ohne sich selbst dabei zu schaden? Wie lässt sich das Produkt einer Zeitschrift sinnvoll vertreiben? Es ist ein Gesamtkonzept notwendig, das jedoch aktuelle und profunde Kenntnisse über die Situation der Verlage im Internet und den bestmöglichen Umgang beim Erstellen, Platzieren und Vertreiben der Inhalte und Angebote voraussetzt. Im Folgenden soll ein kurzer Überblick über den inhaltlichen Rahmen der Arbeit gegeben werden. Gang der Untersuchung: Den Anfang bildet eine in Kapitel 2 vorgenommene Untersuchung auf die Unterschiedlichkeiten zwischen den beiden Medien Internet und Zeitschrift. Neben der Rolle des jeweiligen Mediums innerhalb unserer Gesellschaft wird ebenso der Frage nach den Unterschieden im Leseverhalten am Bildschirm und in der Zeitschrift auf den Grund gegangen. Kapitel 3 beleuchtet den bisherigen Umgang der Verlage mit dem Internet. Eine Marktübersicht lässt drei verschiedene Typen von Verlegern erkennen, die anhand von Beispielen vorgestellt werden. Des Weiteren wird der Versuch unternommen, die durch einen Online-Auftritt entstehenden Kosten zu [...]
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Author :
language : en
Publisher: Waxmann Verlag
Release Date :
written by and has been published by Waxmann Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Germany
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Author : Olaf Kühne
language : en
Publisher: Springer Nature
Release Date : 2022-03-02
Germany written by Olaf Kühne and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-02 with Science categories.
This book addresses the highly differentiated spatial, social, cultural and demographic structure(s) of Germany, with a particular focus on the reciprocal relations between different levels of spatial development. The historical development of Germany serves as a background in order to provide context for the development of spatially relevant ideas and ideals (whether in relation to politics, landscape, or culture). In this regard, questions of divergence and convergence become highly salient. The book makes the complexity of spatial and social developments in Germany comprehensible. The neopragmatic approach adopted here allows bringing together different theoretical strands while providing a basis for independent regional geographic research at the same time. Beginning with an overview of the physical structures of Germany which provides the material point of departure for the societal development of Germany, key aspects of the German history are discussed. Particular attention is paid to the reciprocal influence between material substrate and notions of landscape. Here, specific ‘German’ trajectories of aesthetic and normative conceptions of landscape become clear. A common theme throughout the book are questions of divergence and of efforts towards convergence, which become evident when considering past and present economic, political, and demographic developments. Efforts to tackle current challenges, such as adapting to climate change and mitigating it, or securing raw materials, also become apparent. The complexity of spatial processes in Germany is illustrated in case study regions dealing with the challenges of structural change in traditional industrial regions (such as the Ruhr area), or e.g. efforts of Berlin to position and find itself as the capital of a unified Germany. Overall, the book shows how theory-driven regional geographic research can make spatiotemporal complexities tangible and comprehensible.
Developments In Information Knowledge Management For Business Applications
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Author : Natalia Kryvinska
language : en
Publisher: Springer Nature
Release Date : 2022-04-19
Developments In Information Knowledge Management For Business Applications written by Natalia Kryvinska and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-19 with Technology & Engineering categories.
The book delivers an elaboration of multidisciplinary concepts, examples, and practices that can be useful for researching the evolution of developments in the field. In this book, we continue to provide a critical look at the information management in business organizations by exploring knowledge aspects from theoretical and practical perspectives. The compilation of chapters presented in this book helps to define the range of activities, identify areas for future research, and draw practical conclusions. The variety of industrial sectors examined supports continuous gaining and usage of an efficient business analysis in organizations.
Aviation Systems
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Author : Andreas Wittmer
language : en
Publisher: Springer Nature
Release Date : 2021-10-13
Aviation Systems written by Andreas Wittmer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-13 with Business & Economics categories.
This book provides an overview of the aviation sector by focusing on all major aspects embedded in the environment (subsystems) and the market of aviation. The book explains the linkages between subsystems politics, society, technology, economy, environment, and regulation, and how these subsystems influence each other and the market. The book starts by describing the aviation system, then focuses on the supply side and the demand side of the system and in a final part focuses on steering and controlling the system of aviation from a managerial, economic, and regulatory perspective. Examples and case studies of airports, airlines, and the production industry in each chapter support the application-oriented approach. The summary and review questions help the reader to understand the focus and main messages of each chapter. Students and researchers in business administration with a focus on aviation, as well as professionals in the industry looking to refresh or broaden their knowledge in the field will benefit from this book.
Information Technology For The Virtual Museum
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Author : Klaus Robering
language : en
Publisher: LIT Verlag Münster
Release Date : 2008
Information Technology For The Virtual Museum written by Klaus Robering and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Information modeling categories.
This present collection deals with the application of modern information technology, especially semantic web technologies, to the problems of representing cultural content in real and virtual museums. The Semantic Web is the attempt to make the World Wide Web's enormous mass of information more accessible to humans by using forms of representation which are semantically transparent and therefore 'understandable' to machines assisting human users when they access the web. The fascinating perspectives for museology which result from the new semantic techniques are dealt with in the present book.
The Wto The Internet And Trade In Digital Products
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Author : Sacha Wunsch-Vincent
language : en
Publisher: Bloomsbury Publishing
Release Date : 2006-01-20
The Wto The Internet And Trade In Digital Products written by Sacha Wunsch-Vincent and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-20 with Law categories.
The rapid development of the Internet has led to a growing potential for electronic trade in digital content like movies, music and software. As a result, there is a need for a global trade framework applicable to such digitally-delivered content products. Yet, digital trade is currently not explicitly recognised by the trade rules and obligations of the World Trade Organization (WTO). This study provides a complete analysis of the related challenges in the ongoing WTO Doha Negotiations to remedy this state of affairs. It elaborates on the required measures in the multilateral negotiations to achieve market access for digital content and examines the obstacles that lie on the path to reach consensus between the United States and the European Communities. Negotiation parameters analysed include the current US and EC regulatory approach to audiovisual and information society services and the evolution of their applicable trade policy jurisdiction. Finally, this examination takes stock of how the Doha Negotiations and parallel US-driven preferential trade agreement have so far contributed to securing free trade in digital content. As new technologies are an increasingly prominent source of trade dispute, this book is an assessment of how WTO Members can maintain the relevance of the multilateral trade framework in a changing technological and economic environment. "This important work highlights the missed opportunity in on-going global trade talks -- the failure to pursue a free trade framework for digitally delivered content. If not corrected, one can readily imagine the rise of discriminatory barriers to digital trade of the type that have dogged global trade flows for years, and a failed recognition by the WTO of the reality of modern commerce. The WTO should, as the author argues, put a "spotlight" on electronic trade, and move forward in a comprehensive fashion." Ambassador Charlene Barshefsky, Former United States Trade Representative "Wunsch-Vincent provides a comprehensive analysis of the challenges to establish a liberal trade regime for trade in digital products. This book will become an important point-of-reference for anybody interested in e-commerce and the WTO." Carlos A. Primo Braga, Senior Adviser, International Trade Department, The World Bank
Sales Excellence
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Author : Christian Homburg
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-10-24
Sales Excellence written by Christian Homburg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-24 with Business & Economics categories.
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire organization?s sales function. The book includes many useful tools and guidelines and is enhanced with numerous examples that help bring the concepts to life and make them very approachable for the trade market. A checklist-based scoring system that is utilized throughout the book allows readers to specifically evaluate their own company as well as to track its progress as concepts are applied over time. This work is an essential resource and thought-provoking read for ambitious Sales Managers, including CEO-level executives.
Public Relations Research
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Author : Ansgar Zerfaß
language : en
Publisher: Springer
Release Date : 2008-05-08
Public Relations Research written by Ansgar Zerfaß and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-08 with Language Arts & Disciplines categories.
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Effective Sustainability Communication For Music Festivals And Other Mega Events Find Out How To Green The Crowd
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Author : Franziska Hillmer
language : en
Publisher: Anchor Academic Publishing
Release Date : 2016-05
Effective Sustainability Communication For Music Festivals And Other Mega Events Find Out How To Green The Crowd written by Franziska Hillmer and has been published by Anchor Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05 with Business & Economics categories.
Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies’ interest in including sustainability issues in their communications strategy has increased. This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees’ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed. This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.