Effective Sustainability Communication For Music Festivals And Other Mega Events Find Out How To Green The Crowd

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Effective Sustainability Communication For Music Festivals And Other Mega Events

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Author : Franziska Hillmer
language : en
Publisher: diplom.de
Release Date : 2016-03-23

Effective Sustainability Communication For Music Festivals And Other Mega Events written by Franziska Hillmer and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-23 with Business & Economics categories.

Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies’ interest in including sustainability issues in their communications strategy has increased. This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees’ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed. This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.

Effective Sustainability Communication For Music Festivals And Other Mega Events Find Out How To Green The Crowd

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Author : Franziska Hillmer
language : en
Publisher: Anchor Academic Publishing
Release Date : 2016-05

Effective Sustainability Communication For Music Festivals And Other Mega Events Find Out How To Green The Crowd written by Franziska Hillmer and has been published by Anchor Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05 with Business & Economics categories.

Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies’ interest in including sustainability issues in their communications strategy has increased. This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees’ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed. This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.

Events And Sustainability

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Author : Kirsten Holmes
language : en
Publisher: Routledge
Release Date : 2015-03-24

Events And Sustainability written by Kirsten Holmes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-24 with Business & Economics categories.

Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodies and governments to generate broader outcomes for the locality. This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration and creating lasting legacies, as well as practical knowledge on how to achieve a sustainable event. Taking a holistic approach drawing on multidisciplinary theory it offers insight into the economic, socio-cultural and environmental impacts and how these can be adapted or mitigated. Theory and practice are linked through integrated case studies based on a wide range of event types from mega events to community festivals to show impacts, best practice and how better sustainable practice can be achieved in the future. Learning objectives, discussion questions and further reading suggestions are included to aid understanding and further knowledge; additional resources for lecturers and students including power point slides, video and web links are available online. Events and Sustainability is essential reading for all events management students and future managers.

Communicating Sustainability For The Green Economy

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Author : Lynn R Kahle
language : en
Publisher: Routledge
Release Date : 2015-01-28

Communicating Sustainability For The Green Economy written by Lynn R Kahle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Communication And Environment Sustainability And Risks Penerbit Usm

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Author : Hamidah Abd. Hamid
language : en
Publisher: Penerbit USM
Release Date : 2014-11-25

Communication And Environment Sustainability And Risks Penerbit Usm written by Hamidah Abd. Hamid and has been published by Penerbit USM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with Business & Economics categories.

There is a dearth of literature on environmental communication within the non-western world. The few existing ones are scattered and not easily available.Thus, there is a dire need to document research and literature in the field. The opportunity arose at the 2009 International Conference on Communication and Environment held in Penang, Malaysia. The international conference with the theme “Transformation for a Sustainable Tomorrow”, organised by the School of Communication, Universiti Sains Malaysia (USM), attracted scholars, practitioners and activists from around the world to listen and deliberate on various aspects of communication and environment. The post-conference review resulted in the selection of 24 papers to be compiled into this edited volume. The escalating degradation of environment locally and globally was the main concern that prompted discussions on how sustainability can be advocated. The development process in many countries, economic activities and political decisions on issues such as deforestation for timber logging, rapid urbanisation, pertinently points out that environmental degradation and any communication on environmental change has to be grounded and located within the wider context of social, politics and economics of the society. Communication and environmental communication for that matter have also to be understood within these wider contexts. Many would agree that a constant and consistent flow of information communicated through different channels to different stakeholders at the right time and destinations can help raise awareness and consciousness of environmental problems, protection and preservation. This vital information can enable the public and stakeholders to make informed choices, and take actions whenever possible. A lack of communication and information will inordinately exacerbate the situation of environmental degradation. This book thus highlights how the environment is being treated in the media, communicated to the society and impacted nations. The chapters are grouped into the following sections: Theoretical and conceptual issues; Media content and the environment; Politics, communication and the environment; Corporate social and environmental responsibility; and Citizen participation, human rights and the environment. The editors acknowledge the excellent contributions of all the authors and are indebted to the members of the review panel, the external reviewer, USM Publications Committee and staff of Universiti Sains Malaysia Press for their help in ensuring the quality of this volume. Most importantly, we express our gratitude to USM for providing the financial support for the international conference and making it possible to publish this book. The Editors January 2012 Universiti Sains Malaysia, Penerbit Universiti Sains Malaysia

Green Events And Green Tourism

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Author : Hugues Seraphin
language : en
Publisher: Routledge
Release Date : 2018-08-28

Green Events And Green Tourism written by Hugues Seraphin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-28 with Business & Economics categories.

As the appetite for leisure travel and events continues to grow at an exponential rate, the impact on the environment and local communities is becoming an increasing concern, not least by the users of the services. Green approaches to tourism and events are growing in popularity and present an opportunity to both identify solutions to significant environmental and societal problems and new approaches to business. Green Events and Green Tourism looks at key frameworks, guidelines, principles and benchmarks that support the application of sustainability in practice. The five sections of the book cover themes of governance, accreditation, certification, innovation, priorities, trends, ambitions and consumer behaviour, and the chapters include examples of best practice in the organisation of music and arts festivals, special interest tourism, the green management of outdoor sites and the management of sports events. Readers will benefit from insightful case studies from around the globe.

Going Green

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Author : E. Bruce Harrison
language : en
Publisher: McGraw-Hill Professional Publishing
Release Date : 1993

Going Green written by E. Bruce Harrison and has been published by McGraw-Hill Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

Going Green shows corporations how to design, implement, and sustain a successful corporate communications program that is environmentally responsible. This premier resource also reveals how "going green" is related to customer loyalty and higher profits. With a seven-step quality process to make communication pollutant-free, readers can secure a positive place with regard to environmental awareness, action, and improvement.

The Ecological Footprint

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Author : Andrea Collins
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-05-29

The Ecological Footprint written by Andrea Collins and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-29 with Political Science categories.

The ecological footprint is one of the most prominent tools used to measure environmental sustainability, and its rise in academic and policy debates since the early 1990s has been remarkable. Drawing upon research and examples from around the world, t

Shaping A New Culture

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Author : United States. Forest Service. Eastern Region
language : en
Publisher:
Release Date : 1992

Shaping A New Culture written by United States. Forest Service. Eastern Region and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.

Event Management And Sustainability

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Author : Razaq Raj
language : en
Publisher: CABI
Release Date : 2009

Event Management And Sustainability written by Razaq Raj and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Electronic books categories.

Sustainable management is an important consideration for businesses and organisations, and the enormous number of tourism events taking place requiring facilities, power, transport, people and much more makes sustainable event planning a considerable priority. By looking at mega events, sports events, conferences and festivals, this book uses best practice case studies to illustrate sustainable management issues and practical considerations that managers need to apply, providing an essential reference for researchers and students in leisure and tourism.