Data Mining Als Steuerungsansatz Im Vertriebscontrolling
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Data Mining Als Steuerungsansatz Im Vertriebscontrolling
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Author : Nadine Hannemann
language : de
Publisher: GRIN Verlag
Release Date : 2010
Data Mining Als Steuerungsansatz Im Vertriebscontrolling written by Nadine Hannemann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Controlling, Note: 1,7, Bergische Universität Wuppertal, Sprache: Deutsch, Abstract: In der heutigen Zeit stellen die wachsende Dynamik und Komplexität des Unternehmensumfeldes sowie die zunehmende Globalisierung speziell durch die Fokussierung auf den asiatischen und osteuropäischen Markt das strategische Management vor immer größere Herausforderungen und Aufgaben. Damit sich Unternehmen fortlaufend an die sich ständig ändernden Marktanforderungen und Konkurrenzbedingungen anpassen können, gilt es, die richtige Strategie zu entwickeln und zu verfolgen. Ein entscheidender Faktor ist dabei vor allem die exzellente Positionierung des Unternehmens, die zum einen das optimale Produktportfolio berücksichtigt, zum anderen aber auch die strategischen Vertriebskomponenten wie Märkte, Wettbewerber und Kunden einschließt und hervorhebt. Dies macht deutlich, dass zur Sicherung des langfristigen Unternehmenserfolges das Vertriebscontrolling eine wesentliche Schlüsselrolle einnimmt. Um das Management jedoch aktiv durch geeignete Methoden und Informationsbereitstellung bei der Strategiefindung und -umsetzung unterstützen zu können, ist ein gut strukturiertes Vertriebsinformationssystem für das Vertriebscontrolling unabdingbar. Nur mit Hilfe moderner Informationstechnik (IT) wie z.B. den Methoden des Data Minings können Auswertungen erstellt werden, die das Management in die Lage versetzen, notwendige Entscheidungen kurzfristig und effizient zu treffen, um das Unternehmen in die richtige Richtung steuern zu können. Ohne die Unterstützungsleistung der IT bei der Informationserfassung, -verarbeitung und -bereitstellung wäre ein effektives Vertriebscontrolling undenkbar.
Variety June 1923 71
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Author : Variety
language : en
Publisher: Legare Street Press
Release Date : 2021-09-09
Variety June 1923 71 written by Variety and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with categories.
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Wettbewerbsfaktor Vertrieb Bei Finanzdienstleistern
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Author : Christian Glaser
language : de
Publisher: Springer-Verlag
Release Date : 2017-05-30
Wettbewerbsfaktor Vertrieb Bei Finanzdienstleistern written by Christian Glaser and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-30 with Business & Economics categories.
Der Ausspruch "Der Wettbewerb wird im Vertrieb gewonnen" ist weit mehr als nur eine leere Floskel und zeigt bereits die Wichtigkeit einer Exzellenz in allen für den Vertriebserfolg relevanten Organisations- und Funktionsbereichen. Dieses Buch richtet sich vor allem an Entscheider und Mitarbeiter im Vertrieb, die sich intensiv mit dem Gedanken der Vertriebssteuerung und des Vertriebsmanagements auseinandersetzen. Ziel des Buches ist es, einzelne Spotlights, unterstützt durch praktische Tipps und Umsetzungsbeispiele, aufzuzeigen. Hierdurch soll auch der Transfer auf das eigene Unternehmen maßgeblich erleichtert werden.
Ebusiness Ecommerce
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Author : Andreas Meier
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-03-26
Ebusiness Ecommerce written by Andreas Meier and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-26 with Business & Economics categories.
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
Supply Chain Planning
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Author : Hans-Otto Günther
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-03-05
Supply Chain Planning written by Hans-Otto Günther and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-05 with Business & Economics categories.
In recent years, supply chain planning has emerged as one of the most challenging problems in the industry. As a consequence, the planning focus is shifting from the management of plant-speci?c operations to a holistic view of the various logistics and productionstages, that is an approach in which suppliers, productionplants and customers are considered as constituents of an integrated network. A major dr- ing force behind this development lies in the globalization of the world economy, which has facilitated the co-operation between different partners working together in world-wide logistics networks. Hence, considerable cost savings can be gained from optimizing the structure and the operations of complex supply networks li- ing plants, suppliers, distribution centres and customers. Consequently, to improve the performance of the entire logistic chain, more sophisticated planning systems and more effective decision support are needed. Clearly, successful applications of supply chain management have driven the development of advanced planning systems (APS), which are concerned with s- porting decision-making activities at the strategic, tactical and operational decision level. These software packages basically rely on the application of quantitative methods, which are used to model the underlying complex decision problems c- sidering the limited availability of resources and the need to react on time to customer orders. The core module at the mid-term level of APS comprises op- ational supply chain planning. In many industries, productionstages are assigned to differentplantsand distribution centreshave been established at geographicallyd- persed locations.