Decisioni Di Marketing E Problem Solving Tecniche Decisionali Per Gestire Il Cambiamento E Risolvere I Problemi Di Mercato
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Decisioni Di Marketing E Problem Solving Tecniche Decisionali Per Gestire Il Cambiamento E Risolvere I Problemi Di Mercato
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Author : Antonio Foglio
language : it
Publisher: FrancoAngeli
Release Date : 2004
Decisioni Di Marketing E Problem Solving Tecniche Decisionali Per Gestire Il Cambiamento E Risolvere I Problemi Di Mercato written by Antonio Foglio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Decisioni Di Marketing E Problem Solving
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Author : Antonio Foglio (marketing)
language : it
Publisher:
Release Date : 2015
Decisioni Di Marketing E Problem Solving written by Antonio Foglio (marketing) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Bibliografia Nazionale Italiana
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Author :
language : it
Publisher:
Release Date : 2004-04
Bibliografia Nazionale Italiana written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04 with Bibliography categories.
Total Problem Solving
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Author : Rocco Mela
language : it
Publisher: Rocco Mela
Release Date :
Total Problem Solving written by Rocco Mela and has been published by Rocco Mela this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In questo libro troverai una antologia di un sacco di tecniche per risolvere i problemi aziendali che affronti giornalmente. Dall’analisi Swot, all’essere Googley, dal principio di Pareto alla tecnica dei 5 Perché, scoprirai ed affinerai tutte le opzioni possibili per trovare una soluzione agli innumerevoli vincoli che devi risolvere nella creazione, implementazione e gestione di un processo. Inoltre, parecchi principi del Lean Six Sigma vengono rivisti per formare un decalogo originale: 1 - Essere Googley 2 - Andare al Gemba 3 - Stabilire l'obiettivo 4 - Prevedere il il problema 5 - Essere focalizzato sul cliente 6 - Definire il problema7 - Analizzare il problema 8 - Verificare la soluzione 9 - Documentare il processo 10 - Essere Kaizen Complessivamente, un buon libro introduttivo alle migliori tecniche usate da chi i problemi li risolve per mestiere. Buona lettura!
R For Marketing Research And Analytics
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Author : Chris Chapman
language : en
Publisher: Springer
Release Date : 2015-03-25
R For Marketing Research And Analytics written by Chris Chapman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-25 with Business & Economics categories.
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Rethinking Marketing
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Author : Douglas Brownlie
language : en
Publisher: SAGE
Release Date : 1999-03-23
Rethinking Marketing written by Douglas Brownlie and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-23 with Business & Economics categories.
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
The Strategic Dialogue
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Author : Giorgio Nardone
language : en
Publisher: Routledge
Release Date : 2018-03-29
The Strategic Dialogue written by Giorgio Nardone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-29 with Psychology categories.
The Strategic Dialogue is a fine strategy by which one can achieve maximum results with minimum effort. It was developed through a natural evolutionary process from previous treatments for particular pathologies, and composed of therapeutic stratagems and specific sequences of ad hoc maneuvres constructed for different types of problems. This book represents both the starting and finishing line of all of the research, clinical practice, and managerial consulting performed by the authors over a fifteen year period at the Centro Terapia Strategica of Arezzo (Strategic Therapy Center). This work can be referred to as the finishing line because the Strategic Dialogue, an advanced therapeutic method of conducting a therapy session and inducing radical changes rapidly in the patient, represents the culmination of all that has been achieved so far in the field.
Marketing Theory
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Author : Pauline Maclaran
language : en
Publisher: SAGE Publications Limited
Release Date : 2008-01-18
Marketing Theory written by Pauline Maclaran and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-18 with Business & Economics categories.
Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.