Decode

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Decoded

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Author : Phil Barden
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-10

Decoded written by Phil Barden and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-10 with Business & Economics categories.

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Oracle Pl Sql Programming

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Author : Steven Feuerstein
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2002

Oracle Pl Sql Programming written by Steven Feuerstein and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.

The authors have revised and updated this bestseller to include both the Oracle8i and new Oracle9i Internet-savvy database products.

List Decoding Of Error Correcting Codes

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Author : Venkatesan Guruswami
language : en
Publisher: Springer Science & Business Media
Release Date : 2004-11-29

List Decoding Of Error Correcting Codes written by Venkatesan Guruswami and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-29 with Computers categories.

This monograph is a thoroughly revised and extended version of the author's PhD thesis, which was selected as the winning thesis of the 2002 ACM Doctoral Dissertation Competition. Venkatesan Guruswami did his PhD work at the MIT with Madhu Sudan as thesis adviser. Starting with the seminal work of Shannon and Hamming, coding theory has generated a rich theory of error-correcting codes. This theory has traditionally gone hand in hand with the algorithmic theory of decoding that tackles the problem of recovering from the transmission errors efficiently. This book presents some spectacular new results in the area of decoding algorithms for error-correcting codes. Specificially, it shows how the notion of list-decoding can be applied to recover from far more errors, for a wide variety of error-correcting codes, than achievable before The style of the exposition is crisp and the enormous amount of information on combinatorial results, polynomial time list decoding algorithms, and applications is presented in well structured form.

Vlsi Chip Design With The Hardware Description Language Verilog

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Author : Ulrich Golze
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-11

Vlsi Chip Design With The Hardware Description Language Verilog written by Ulrich Golze and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Computers categories.

The art of transforming a circuit idea into a chip has changed permanently. Formerly, the electrical, physical and geometrical tasks were predominant. Later, mainly net lists of gates had to be constructed. Nowadays, hardware description languages (HDL) similar to programming languages are central to digital circuit design. HDL-based design is the main subject of this book. After emphasizing the economic importance of chip design as a key technology, the book deals with VLSI design (Very Large Scale Integration), the design of modern RISC processors, the hardware description language VERILOG, and typical modeling techniques. Numerous examples as well as a VERILOG training simulator are included on a disk.

Decoded

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Author : Mai Jia
language : en
Publisher: Penguin UK
Release Date : 2014-03-12

Decoded written by Mai Jia and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-12 with Fiction categories.

Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

Distributed Computing

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Author : Rachid Guerraoui
language : en
Publisher: Springer
Release Date : 2004-12-27

Distributed Computing written by Rachid Guerraoui and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-27 with Computers categories.

DISC, the International Symposium on Distributed Computing, is an annual conference for the presentation of research on the theory, design, analysis, implementation, and application of distributed systems and network. DISC 2004 was held on October 4-7, 2004, in Amsterdam, The Netherlands. There were 142 papers submitted to DISC this year. These were read and evaluated by the program committee members, assisted by external reviewers. The quality of submissions was high and we were unable to accept many dese- ing papers. Thirty one papers were selected at the program committee meeting in Lausanne to be included in these proceedings. The proceedings include an extended abstract of the invited talk by Ueli Maurer. In addition, they include a eulogy for Peter Ruzicka by Shmuel Zaks. The Best Student Paper Award was split and given to two papers: the paper “Efficient Adaptive Collect Using Randomization”, co-authored by Hagit Attiya, Fabian Kuhn, Mirjam Wattenhofer and Roger Wattenhofer, and the paper “Coupling and Self-stabilization”,co-authored by Laurent Fribourg, Stephane Messika and Claudine Picaronny. The support of the CWI and EPFL is gratefully acknowledged. The review process and the preparation of this volume were done using CyberChairPRO. I also thank Sebastien Baehni and Sidath Handurukande for their crucial help with these matters. August 2004 Rachid Guerraoui Peter Ruzicka 1947-2003 Peter died on Sunday, October 5, 2003, at the age of 56, after a short disease. He was a Professor of Informatics at the Faculty of Mathematics, Physics and Informatics in Comenius University, Bratislava, Slovakia. Those of us who knew him through DISC and other occasions mourn his death and cherish his memory

The Common Core Companion The Standards Decoded Grades K 2

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Author : Sharon Taberski
language : en
Publisher: Corwin Press
Release Date : 2014-04-28

The Common Core Companion The Standards Decoded Grades K 2 written by Sharon Taberski and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-28 with Education categories.

With the click of a mouse, anyone has access to the standards. So aligning our instruction should be a snap. If only it were that simple . . . Jim Burke anticipated the challenges and developed the Common Core Companion series for K-12. In his next smart move, he deferred to the talents of Sharon Taberski to be author of the K-2 volume. What makes Sharon Taberski’s Common Core Companion "that version of the standards you wish you had"? It’s the way Sharon translates each and every standard for reading, writing, speaking and listening, language, and foundational skills into the day-to-day "what you do": lesson ideas, best literacy practices, grouping configurations, adaptations for ELLs, anchor charts, and so much more. It’s all here, page by page: The standards for literature and informational texts put side by side for easier planning More than a dozen teaching ideas for each standard Recommendations on how to cultivate the habits of mind that are critical to meeting the standards, including interpersonal skills, collaboration, and perseverance A glossary of academic language for each standard Teaching suggestions for how to support ELL students Developmental debriefs to signal how you may need to adapt expectations to meet students where they’re at An online bank of graphic organizers, student reproducibles, sample classroom charts, rubrics, and photos Reproducible planning templates for each standard to help you map out lessons, select books, generate key questions, and more With more than 30 years of classroom experience in the primary grades and years of consulting in schools nationwide, Sharon Taberski has a depth of knowledge about what both students and teachers in this country need in order to cultivate the win-win of high expectations and high engagement in K-2. She is a nationally recognized educator, author, and presenter, and a leader in the field of early reading instruction. Her professional books and teaching materials have revolutionized the way primary teachers approach reading and remain classics in the field.

Zeus User Manual Real Gas Effects

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Author : F. J. Priolo
language : en
Publisher:
Release Date : 1991

Zeus User Manual Real Gas Effects written by F. J. Priolo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Hypersonic planes, Military categories.

Component Based Software Engineering

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Author : Ivica Crnkovic
language : en
Publisher: Springer Science & Business Media
Release Date : 2004-05-12

Component Based Software Engineering written by Ivica Crnkovic and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-12 with Computers categories.

This book constitutes the refereed proceedings of the 7th International Symposium on Component-Based Software Engineering, CBSE 2004, held in Edinburgh, UK in May 2004 as an adjunct event to ICSE 2004. The 12 revised long papers and 13 revised short papers presented together with the abstracts of 2 invited talks were carefully reviewed and selected from 82 submissions. The papers are organized in topical sections on generation and adoptation of component-based systems, tools and building frameworks, components for real-time embedded systems, extra-functional properties of components and component-based systems, and measurement and prediction models for component assemblies.

Security And Cryptography For Networks

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Author : Vassilis Zikas
language : en
Publisher: Springer
Release Date : 2016-08-10

Security And Cryptography For Networks written by Vassilis Zikas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-10 with Computers categories.

This book constitutes the proceedings of the 10th International Conference on Security and Cryptography, SCN 2016, held in Amalfi, Italy, in August/September 2016. The 30 papers presented in this volume were carefully reviewed and selected from 67 submissions. They are organized in topical sections on encryption; memory protection; multi-party computation; zero-knowledge proofs; efficient protocols; outsourcing computation; digital signatures; cryptanalysis; two-party computation; secret sharing; and obfuscation.