Der Einsatz Multisensualer Elemente Im Marketing Und Die Wirkung Auf Frauen Und M Nner
DOWNLOAD
Download Der Einsatz Multisensualer Elemente Im Marketing Und Die Wirkung Auf Frauen Und M Nner PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Der Einsatz Multisensualer Elemente Im Marketing Und Die Wirkung Auf Frauen Und M Nner book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Der Einsatz Multisensualer Elemente Im Marketing Und Die Wirkung Auf Frauen Und M Nner
DOWNLOAD
Author : Manuel Feier
language : de
Publisher: GRIN Verlag
Release Date : 2010-03-29
Der Einsatz Multisensualer Elemente Im Marketing Und Die Wirkung Auf Frauen Und M Nner written by Manuel Feier and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-29 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Campus02 Fachhochschule der Wirtschaft Graz (International Marketing & Sales Management), Sprache: Deutsch, Abstract: Der Einsatz multisensualer Elemente gewinnt vor allem im Handel immer mehr an Bedeutung, um Produkte am Point of Sale gezielt zu bewerben. Speziell im Bereich des Duftmarketings werden Konsumenten vermehrt unbewusst angesprochen. Diese Arbeit beschäftigt sich im Detail mit der Ausrichtung von olfaktorischen Elementen am POS im Einzelhandel und versucht die Wirkung auf die Geschlechter theoretisch zu beschreiben. Somit ergibt sich als wesentliches Ziel, den Geschlechterbezug im Einsatz von multisensualen Marketingelementen zu erheben. Um dieses Ziel erreichen zu können, ist es notwendig einen Überblick über die Grundlagen des Duftmarketings sowie des Gendermarketings zu verschaffen. Darauf Aufbauend wurden bereits vorhandene Erkenntnisse aus Einzelhandels- Studien und Forschungsschwerpunkten miteinander verknüpft. Dadurch wurde es möglich einen Bezug der geschlechterspezifischen Ansprache im Duftmarketing herzustellen.
Brand Relevance
DOWNLOAD
Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-25
Brand Relevance written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-25 with Business & Economics categories.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Audio Branding
DOWNLOAD
Author : Kai Bronner
language : en
Publisher: Nomos Verlagsgesellschaft
Release Date : 2009
Audio Branding written by Kai Bronner and has been published by Nomos Verlagsgesellschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with (Audio- ) Visuelle Kommunikation categories.
Audio branding - also known as sound branding or sonic branding - describes brand communication through sound, using brand sound elements like an audio logo, a brand song, or a brand voice. So far, time and money have been spent mostly on visual branding. Sound hasn't been heavily treated as a brand element that needs to be designed. The emergence of new media and devices with built-in audio delivery - such as podcasts, audiobooks, and smartphones - expands the opportunities for audio branding. This also increases the risks of causing noise pollution and a sonic mess. Consequently, the use of sound in brand communication demands careful attention. The articles in this book deal with functions of sound, the basics and principles of brand communication and audio branding, multi-sensory aspects of brand communication, and legal matters concerning soundmarks. In case studies on projects with international brands, leading experts provide insight into what audio branding actually means in practice. This compilation is based on the German publication Audio-Branding, that was released in 2007.
Customer Sense
DOWNLOAD
Author : Aradhna Krishna
language : en
Publisher: Springer
Release Date : 2013-05-06
Customer Sense written by Aradhna Krishna and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-06 with Business & Economics categories.
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
The International Brand Valuation Manual
DOWNLOAD
Author : Gabriela Salinas
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-22
The International Brand Valuation Manual written by Gabriela Salinas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
The U S Textile Mill Products Industry
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1983
The U S Textile Mill Products Industry written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Self Reference In The Media
DOWNLOAD
Author : Winfried Nöth
language : en
Publisher: Walter de Gruyter
Release Date : 2008-09-25
Self Reference In The Media written by Winfried Nöth and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-25 with Language Arts & Disciplines categories.
This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to be and between the audience that they wish to inform, counsel, or entertain. The concept of self-reference is viewed very broadly. Self-reflexivity, metatexts, metapictures, metamusic, metacommunication, as well as intertextual, and intermedial references are all conceived of as forms of self-reference, although to different degrees and levels. The contributions focus on the semiotic foundations of reference and self-reference, discuss the transdisciplinary context of self-reference in postmodern culture, and examine original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, and music. A wide range of different media products and topics are discussed including self-promotion on TV, the TV show Big Brother, the TV format "historytainment," media nostalgia, the documentation of documentation in documentary films, Marilyn Monroe in photographs, humor and paradox in animated films, metacommunication in computer games, metapictures, metafiction, metamusic, body art, and net art.
Taking Popular Music Seriously
DOWNLOAD
Author : Simon Frith
language : en
Publisher: Routledge
Release Date : 2017-07-05
Taking Popular Music Seriously written by Simon Frith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with History categories.
As a sociologist Simon Frith takes the starting point that music is the result of the play of social forces, whether as an idea, an experience or an activity. The essays in this important collection address these forces, recognising that music is an effect of a continuous process of negotiation, dispute and agreement between the individual actors who make up a music world. The emphasis is always on discourse, on the way in which people talk and write about music, and the part this plays in the social construction of musical meaning and value. The collection includes nineteen essays, some of which have had a major impact on the field, along with an autobiographical introduction.
Audio Branding Yearbook 2014 2015
DOWNLOAD
Author : Kai Bronner
language : en
Publisher:
Release Date : 2015-11-19
Audio Branding Yearbook 2014 2015 written by Kai Bronner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with categories.
The 2015 Audio Branding Awards took place in Berlin at Humboldt University. On the Award day, the finalists of the Awards, selected by an international expert jury, presented their best-practice cases to the international expert audience. At the following Award gala, the winners were announced. On the Academy Day, four half-day workshops with education opportunities for newcomers and professionals were offered. Topics included basics of audio branding, licensing and legal matters and testing music in advertising. In this Yearbook, you will find the proceedings of the Audio Branding Awards. It contains a comprehensive summary article, award case studies, articles about licensing and legal matters, testing music in advertising and music and return on investment.
Das Farbw Rterbuch
DOWNLOAD
Author : Axel Venn
language : de
Publisher:
Release Date : 2010
Das Farbw Rterbuch written by Axel Venn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Color categories.
Dieses Werk gibt den bekannten Regeln der Farbenlehre eine neue Dimension. Mehr als 60 Probanden haben für diesen Zweck zu 360 Adjektiven Stimmungsbilder angefertigt, die vom Autor anschliessend dem RAL DESIGN System zugeordnet wurden. Die Spannweite der Adjektive reicht von komfortabel bis ungemütlich, von paradiesisch bis nützlich, von edel bis wertlos oder von trendy bis archaisch. Jede so entstandene Farbskala zeigt, inwiefern Farben als Instrument des Ausdrucks oder der Sprache gelten können und belegt, dass nicht eine Farbe allein einen Begriff beschreiben kann, sondern erst die richtige Komposition der Farben den gewünschten Effekt erzielt.
