Der Gesetzliche Achtst Ndige Normal Arbeitstag

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Hands On Social Marketing

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Author : Nedra Kline Weinreich
language : en
Publisher: SAGE Publications
Release Date : 2010-10-12

Hands On Social Marketing written by Nedra Kline Weinreich and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-12 with Business & Economics categories.

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.