Der Kundenwert Im Industrieg Termarketing
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Der Kundenwert Im Industrieg Termarketing
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Author : Martin Kunschert
language : de
Publisher: Kölner Wissenschaftsverlag
Release Date : 2009
Der Kundenwert Im Industrieg Termarketing written by Martin Kunschert and has been published by Kölner Wissenschaftsverlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Handbook Of Business To Business Marketing
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Author : Lilien, Gary L.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-15
Handbook Of Business To Business Marketing written by Lilien, Gary L. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Business & Economics categories.
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
The B2b Agenda
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Author : Frederik Derk Wiersema
language : en
Publisher:
Release Date : 2012-11-01
The B2b Agenda written by Frederik Derk Wiersema and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-01 with categories.
Game Theory Bargaining And Auction Strategies
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Author : Gregor Berz
language : en
Publisher: Springer
Release Date : 2016-04-30
Game Theory Bargaining And Auction Strategies written by Gregor Berz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Business & Economics categories.
This text bridges the gulf between theoretical economic principles of negotiation and auction theory and their multifaceted applications in actual practice. It is intended to be a supplement to the already existing literature, as a comprehensive collection of reports detailing experiences and results of very different negotiations and auctions.
Relationship Marketing
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Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003
Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
Mobile Service Innovation And Business Models
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Author : Harry Bouwman
language : en
Publisher: Springer
Release Date : 2010-10-19
Mobile Service Innovation And Business Models written by Harry Bouwman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-19 with Business & Economics categories.
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
Business Marketing
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Author : F. Robert Dwyer
language : en
Publisher:
Release Date : 2002
Business Marketing written by F. Robert Dwyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business planning categories.
This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It also includes comprehensive coverage of how marketing fits in and contibutes to every organization. Technology is emphasized throughout the text, as are customers - especially in chapters on marketing opportunities and developing and managing products.
Introduction To Business Organization
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Author : Samuel Edwin Sparling
language : en
Publisher:
Release Date : 1906
Introduction To Business Organization written by Samuel Edwin Sparling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1906 with Business categories.
From Marketing Mix To Relationship Marketing
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 1993
From Marketing Mix To Relationship Marketing written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Marketing categories.
The author of this paper believes that a paradigm shift is under way in marketing theory. For the past 40 years, marketing thought, research and practice has been dominated by the marketing mix paradigm, based on the four Ps of product, price, place and promotion. Now, however, it is challenged by relationship marketing, defined as a process of establishing, maintaining and enhancing relationships with customers and other partners, at a profit, so that the objectives of the parties involved are met through a mutual exchange and fulfilment of promises, and of trust between seller and customer. The author examines the characteristics of such relationships and discusses how relationship marketing has evolved from other contemporary marketing theories.