Der Moderne Mythos Und Wie Man Ihn Vermarktet Am Beispiel Der Star Wars Trilogie
DOWNLOAD
Download Der Moderne Mythos Und Wie Man Ihn Vermarktet Am Beispiel Der Star Wars Trilogie PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Der Moderne Mythos Und Wie Man Ihn Vermarktet Am Beispiel Der Star Wars Trilogie book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Der Moderne Mythos Und Wie Man Ihn Vermarktet Am Beispiel Der Star Wars Trilogie
DOWNLOAD
Author : Kay Eichner
language : de
Publisher: diplom.de
Release Date : 2001-05-03
Der Moderne Mythos Und Wie Man Ihn Vermarktet Am Beispiel Der Star Wars Trilogie written by Kay Eichner and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-03 with Business & Economics categories.
Inhaltsangabe:Einleitung: A long time ago, in a galaxy far far away... Als diese Worte am 25. Mai 1977 zum erstenmal über die Leinwand des Chinese Theaters in Los Angeles flimmerten war noch niemandem bewusst, welche weitreichenden und unglaublichen Folgen das nun folgende cineastische Märchen haben sollte. Allein in der ersten Woche brach der Film „Star Wars“ alle bisher gekannten Besucher- und Einspielrekorde um ein Vielfaches. In einer Zeit, in der der Science Fiction- und Fantasy-Film schon totgeglaubt war, erhob sich der „Krieg der Sterne“ (deutscher Verleihtitel) über alles bisher dagewesene zum erfolgreichsten Film aller Zeiten. Sowohl Kinder als auch Erwachsene aller Schichten und jeden Alters strömten in die Kinos. Aber nicht nur ein-, sondern mehrmals. Die USA fielen ins „Star Wars-Fever“ und sie steckten (fast) die ganze Welt mit an. Kein bunter Hund hätte bekannter sein können als die Welten und Kreaturen von George Lucas, dem Erfinder, Produzenten und Regisseur vom Krieg der Sterne. Jeder kannte den Schurken Darth Vader, den Heroen Luke Skywalker und das Roboterpaar C3-PO und R2-D2. Und jeder wollte ein Stück von ihnen haben. Eine Vermarktung von bis dahin ungeahnter Größe nahm ihren Anfang: von der Seife bis hin zum T-Shirt - jedes Produkt mit dem Star Wars-Emblem wurde ein Renner. Einen nicht unerheblichen Anteil an diesem Erfolg hatte George Lucas, der über jede Lizenzvergabe wachte und nur Produkte zuließ, die seinen hohen Qualitätsansprüchen für Star Wars-Produkte gerecht wurden. Die Euphorie hielt noch Jahre weiter an, in denen 1980 der zweite Teil der Trilogie „Star Wars: the Empire strikes back“ (Das Imperium schlägt zurück) und 1983 der bis heute letzte Teil der „Star Wars-Saga“ „Return of the Jedi“ (Die Rückkehr der Jedi-Ritter) folgten. Diese 3 Filme wurden zu der bis heute erfolgreichsten Filmserie aller Zeiten. Doch auch der Stern von Star Wars sank langsam und ab 1986 wurde es still um die Jedi-Ritter, nachdem Lucas ankündigte, die Saga nicht mehr fortsetzen zu wollen. Und es blieb still, bis 1991 der Roman „Star Wars: Heir of the Empire“ von dem renommierten SF-Autor Timothy Zahn in den USA veröffentlicht wurde und innerhalb weniger Wochen auf Platz 1 der Bestseller Liste schoss und über 50 Wochen in ihr blieb. Von nun an ging es Schlag auf Schlag: weitere Romane folgten mit ähnlichem Erfolg, es wurden Videospiele in bester Technik herausgebracht und das CD-Rom Spiel „Star Wars: Rebell Assault“ wurde zur [...]
The New Wars
DOWNLOAD
Author : Herfried Münkler
language : en
Publisher: Polity
Release Date : 2005
The New Wars written by Herfried Münkler and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Political Science categories.
This important new book deals with the changing nature of war in the post-Cold War era and the emergence of new forms of warfare in which warlords, mercenaries and terrorists play an increasingly important role. In the modern era, warfare came to play a crucial role in the formation of states, whereas the new wars emerging at the beginning of the 21st century have mostly gone together with the failure or collapse of states. The author draws out the key shifts involved in this process: from symmetrical conflicts between states to asymmetrical global relationships of force; from national armies to increasingly private or commercial bands of warlords, child soldiers and mercenaries; from pitched battles to protracted conflicts in which there is often little fighting and most of the violence is directed against civilians. Changes in weapons technology have combined with complex economic factors to make the prospect of endlessly simmering wars a real danger in the years to come. Against this background, the author outlines the rise of a novel form of international terrorism, conceived more as a political method of communication than as an element in a military strategy. The resulting challenges faced by Western governments, and the costs and benefits associated with any response, are taken up in a concluding section that contrasts the characteristic European and American approaches and examines the implications for the future of international law. This book will be of important to students of political science, international relations, war and peace studies, conflict studies and peace studies. It will also appeal to the general reader with an interest in this topical subject.
Germany
DOWNLOAD
Author : Neil MacGregor
language : en
Publisher: Vintage
Release Date : 2015-09-29
Germany written by Neil MacGregor and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-29 with History categories.
For the past 140 years, Germany has been the central power in continental europe. Twenty-five years ago a new German state came into being. How much do we really understand this new Germany, and how do its people understand themselves? Neil MacGregor argues that, uniquely for any European country, no coherent, overarching narrative of Germany's history can be constructed, for in Germany both geography and history have always been unstable. Its frontiers have constantly shifted. Königsberg, home to the greatest German philosopher, Immanuel Kant, is now Kaliningrad, Russia; Strasbourg, in whose cathedral Wolfgang von Geothe, Germany's greatest writer, discovered the distinctiveness of his country's art and history, now lies within the borders of France. For most of the five hundred years covered by this book Germany has been composed of many separate political units, each with a distinct history. And any comfortable national story Germans might have told themselves before 1914 was destroyed by the events of the following thirty years. German history may be inherently fragmented, but it contains a large number of widely shared memories, awarenesses, and experiences; examining some of these is the purpose of this book. MacGregor chooses objects and ideas, people and places that still resonate in the new Germany—porcelain from Dresden and rubble from its ruins, Bauhaus design and the German sausage, the crown of Charlemagne and the gates of Buchenwald—to show us something of its collective imagination. There has never been a book about Germany quite like it.
Greek Mythology
DOWNLOAD
Author : Fritz Graf
language : en
Publisher: JHU Press
Release Date : 1993-11
Greek Mythology written by Fritz Graf and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-11 with History categories.
Allegorists in ancient Greece attempted to find philosophical and physical truths in myth. Plato, who resolutely excluded myths from the sphere of truth, thought that they could express ideas in a realm he could not reach with dialectical reasoning. Freud built a science around the myth of Oedipus, saying that myths were "distorted wish dreams of entire nations, the dreams of early mankind." No body of myth has served more purposes - or been subject to more analysis - than Greek mythology. This is a revised translation of Fritz Graf's highly acclaimed introduction to Greek mythology, Griechische Mythologie: Eine Einfuhrung, originally published in 1985 by Artemis Verlag. Graf offers a chronological account of the principal Greek myths that appear in the surviving literary and artistic sources, and concurrently documents the history of interpretation of Greek mythology from the seventeenth century to the present. First surveying the various definitions of myth that have been advanced, Graf proceeds to look at the relationship between Greek myths and epic poetry; the absence of an "origin of man" myth in Creek mythology; and connection between particular myths and shrines or holy festivals; the harmony in Greek literature between myth and history; the use of myth in Greek song and tragedy; and the uses and interpretations of myth by philosophers and allegorists.
The Waterworks
DOWNLOAD
Author : E.L. Doctorow
language : en
Publisher: Random House
Release Date : 2010-11-17
The Waterworks written by E.L. Doctorow and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-17 with Fiction categories.
“An elegant page-turner of nineteenth-century detective fiction.” –The Washington Post Book World One rainy morning in 1871 in lower Manhattan, Martin Pemberton a freelance writer, sees in a passing stagecoach several elderly men, one of whom he recognizes as his supposedly dead and buried father. While trying to unravel the mystery, Pemberton disappears, sending McIlvaine, his employer, the editor of an evening paper, in pursuit of the truth behind his freelancer’s fate. Layer by layer, McIlvaine reveals a modern metropolis surging with primordial urges and sins, where the Tweed Ring operates the city for its own profit and a conspicuously self-satisfied nouveau-riche ignores the poverty and squalor that surrounds them. In E. L. Doctorow’s skilled hands, The Waterworks becomes, in the words of The New York Times, “a dark moral tale . . . an eloquently troubling evocation of our past.” “Startling and spellbinding . . . The waters that lave the narrative all run to the great confluence, where the deepest issues of life and death are borne along on the swift, sure vessel of [Doctorow’s] poetic imagination.” –The New York Times Book Review “Hypnotic . . . a dazzling romp, an extraordinary read, given strength and grace by the telling, by the poetic voice and controlled cynical lyricism of its streetwise and world-weary narrator.” –The Philadelphia Inquirer “A gem of a novel, intimate as chamber music . . . a thriller guaranteed to leave readers with residual chills and shudders.” –Boston Sunday Herald “Enthralling . . . a story of debauchery and redemption that is spellbinding from first page to last.” –Chicago Sun-Times “An immense, extraordinary achievement.” –San Francisco Chronicle
Alice S Adventures In Wonderland 1865
DOWNLOAD
Author : Lewis Carroll
language : en
Publisher: Independently Published
Release Date : 2018-10-27
Alice S Adventures In Wonderland 1865 written by Lewis Carroll and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-27 with categories.
The Presence Of Myth
DOWNLOAD
Author : Leszek Kolakowski
language : en
Publisher: University of Chicago Press
Release Date : 2010-11-16
The Presence Of Myth written by Leszek Kolakowski and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-16 with Philosophy categories.
"[An] important essay by a philosopher who more convincingly than any other I can think of demonstrates the continuing significance of his vocation in the life of our culture."—Karsten Harries, The New York Times Book Review With The Presence of Myth, Kolakowski demonstrates that no matter how hard man strives for purely rational thought, there has always been-and always will be-a reservoir of mythical images that lend "being" and "consciousness" a specifically human meaning. "Kolakowski undertakes a philosophy of culture which extends to all realms of human intercourse—intellectual, artistic, scientific, and emotional. . . . [His] book has real significance for today, and may well become a classic in the philosophy of culture."—Anglican Theological Review
The Movie Business Book
DOWNLOAD
Author : Jason E Squire
language : en
Publisher: CRC Press
Release Date : 2016-08-05
The Movie Business Book written by Jason E Squire and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with Art categories.
Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including business models, dealmaking, release windows, revenue streams, studio accounting, DIY online self-distribution and more. First-hand insider accounts serve as primary references involving negotiations, management decisions, workflow, intuition and instinct. The Movie Business Book is an essential guide for those launching or advancing careers in the global media marketplace.
My Father S Country
DOWNLOAD
Author : Wibke Bruhns
language : en
Publisher: Random House
Release Date : 2009-11-10
My Father S Country written by Wibke Bruhns and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-10 with History categories.
In August 1944, Hans Georg Klamroth was executed for his part in the 20 July plot to assassinate Hitler. Wibke Bruhns, his youngest daughter, was six years old at the time. Decades later, watching a documentary about the events of 20 July, images of her father in the Third Reich People's Court appeared on the screen - and she realises she never knew him. In My Father's Country, Bruhns tells of her search for her father. Returning to her ancestral home in Halberstadt, Northern Germany, she retraces her family's story from Kaiser Wilhelm to the end of World War Two, discovering old photographs, letters and diaries, which she uses to piece together a unique and unforgettable family epic.
Repetition
DOWNLOAD
Author : Peter Handke
language : en
Publisher: Penguin UK
Release Date : 2020-08-06
Repetition written by Peter Handke and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Fiction categories.
WINNER OF THE NOBEL PRIZE FOR LITERATURE 'Repetition made a great and, as I have since learned, lasting impression on me' W. G. Sebald Filip Kobal, an Austrian teenager, is on the trail of his missing older brother Gregor, who he never knew. All he has is two of Gregor's books: a school copy book, and a dictionary in which certain words have been marked. As he enters Slovenia on his journey, Filip discovers something else entirely: the transformative power of language to describe the world, and the unnerving joy of being an outsider in a strange land. 'One of the most moving evocations I have ever read of what it means to be alive, to walk upon this earth' Gabriel Josipovici Translated by Ralph Manheim