Der Wert Von Kunden Die Bedeutung F R Das Marketing Management Sowie Me Ans Tze

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Collaborative Innovation Networks

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Author : Yang Song
language : en
Publisher: Springer
Release Date : 2019-06-26

Collaborative Innovation Networks written by Yang Song and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-26 with Business & Economics categories.

Collaborative innovation networks are cyberteams of motivated individuals, and are self-organizing emergent social systems with the potential to promote health, happiness and individual growth in real-world work settings. This book describes how to identify and nurture collaborative innovation networks in order to shape the future working environment and pave the way for health and happiness, and how to develop future technologies to promote economic development, social innovation and entrepreneurship. The expert contributions and case studies presented also offer insights into how large corporations can creatively generate solutions to real-world problems by means of self-organizing mechanisms, while simultaneously promoting the well-being of individual workers. The book also discusses how such networks can benefit startups, offering new self-organizing forms of leadership in which all stakeholders are encouraged to collaborate in the development of new products.

Digital Transformation Of The Consulting Industry

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Author : Volker Nissen
language : en
Publisher: Springer
Release Date : 2017-12-28

Digital Transformation Of The Consulting Industry written by Volker Nissen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-28 with Business & Economics categories.

This book discusses the opportunities and conditions that digital technology provides to extend, innovate and differentiate the services offered by consulting companies. It introduces suitable artefacts like web-based consulting platforms, consulting applications, semantic technologies and tools for data mining and collaboration. Furthermore it examines concepts to evaluate the virtualization of consulting processes and showcases how solutions can be developed to blend traditional and digital consulting models. Presenting state-of-the-art research and providing a comprehensive overview of the methods and techniques needed for digital transformation in the consulting industry, the book serves as both a guide and a roadmap for innovative consulting companies.

Artificial Intelligence In Marketing

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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :

Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.

Integrating Project Delivery

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Author : Martin Fischer
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-27

Integrating Project Delivery written by Martin Fischer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-27 with Architecture categories.

A revolutionary, collaborative approach to design and construction project delivery Integrating Project Delivery is the first book-length discussion of IPD, the emergent project delivery method that draws on each stakeholder's unique knowledge to address problems before they occur. Written by authors with over a decade of research and practical experience, this book provides a primer on IPD for architects, designers, and students interested in this revolutionary approach to design and construction. With a focus on IPD in everyday operation, coverage includes a detailed explanation and analysis of IPD guidelines, and case studies that show how real companies are applying these guidelines on real-world projects. End-of-chapter questions help readers quickly review what they've learned, and the online forum allows them to share their insights and ideas with others who either have or are in the process of implementing IPD themselves. Integrating Project Delivery brings together the owners, architect, engineers, and contractors early in the development stage to ensure that problems are caught early, and to address them in a collaborative way. This book describes the parameters of this new, more efficient approach, with expert insight on real-world implementation. Compare traditional procurement with IPD Understand IPD guidelines, and how they're implemented Examine case studies that illustrate everyday applications Communicate with other IPD adherents in the online forum The IPD approach revolutionizes not only the workflow, but the relationships between the stakeholders – the atmosphere turns collaborative, and the team works together toward a shared goal instead of viewing one another as obstructions to progress. Integrated Project Delivery provides a deep exploration of this approach, with practical guidance and expert insight.

The Marketing Strategy Continuum

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Author : Christian Grönroos
language : en
Publisher:
Release Date : 1990

The Marketing Strategy Continuum written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing categories.

Relationship Marketing

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Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003

Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.

Customer Equity Management

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Author : Roland T. Rust
language : en
Publisher: Prentice Hall
Release Date : 2005

Customer Equity Management written by Roland T. Rust and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Customer equity categories.

This book includes a practical framework with applied cases, and award-winning research.

The Message Within

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Author : Herbert Bless
language : en
Publisher: Psychology Press
Release Date : 2013-12-19

The Message Within written by Herbert Bless and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with Psychology categories.

This provocative book provides the first comprehensive and informative overview of the role of various subjective experiences in social cognition and behavior, and argues that the study of such experiences may be one of the key unifying themes of social psychology. Based on recent theoretical and empirical developments in the discipline, this select group of leading international researchers surveys extensive evidence and shows that subjective experiences play a key role in most aspects of social cognition and social behavior. The book contains five main sections, discussing the role of subjective experiences in social information processing (Part 1), their influence on memory (Part 2) and their role in intergroup contexts (Part 3). The role of affective experiences in social thinking and behavior is analyzed (Part 4), and the influence of subjective experiences on the development and change of attitudes and stereotypes is also addressed (Part 5).

Integrated Communication

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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17

Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Customer Relationship Management A Databased Approach

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Author : Kumar
language : en
Publisher: John Wiley & Sons
Release Date : 2009-07

Customer Relationship Management A Databased Approach written by Kumar and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07 with Customer relations categories.

Customer Relationship Management: A Data based Approach offers the promise of maximized profits for today s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.· CRM, Database Marketing, and Customer Value· CRM Industry Landscape· Strategic CRM· Implementing the CRM Strategy· Introduction to Customer-Based Marketing Metrics· Customer Value Metrics-Concepts and Practices· Using Databases· Designing Loyalty Programs· Effectiveness of Loyalty Programs· Data Mining· Campaign Management· Applications of Database Marketing in B-to-C and B-to-B Scenarios· Application of the Customer Value Framework to Marketing Decisions· Impact of CRM on Marketing Channels