Integrated Communication
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Integrated Communication
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Author : Marita Vos and Henny Schoemaker
language : en
Publisher: Vos & Schoemaker
Release Date : 2011-12-01
Integrated Communication written by Marita Vos and Henny Schoemaker and has been published by Vos & Schoemaker this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-01 with Language Arts & Disciplines categories.
The book offers an integrated approach of communication for organisations to professionals and students in communication management, public relations and communication sciences.
Integrated Business Communication
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Author : Bonnye E. Stuart
language : en
Publisher: John Wiley & Sons
Release Date : 2007-04-23
Integrated Business Communication written by Bonnye E. Stuart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-23 with Business & Economics categories.
Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Integrated Communications In The Postmodern Era
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Author : Philip J. Kitchen
language : en
Publisher: Springer
Release Date : 2014-12-02
Integrated Communications In The Postmodern Era written by Philip J. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-02 with Business & Economics categories.
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
The Handbook Of Strategic Public Relations And Integrated Communications
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Author : Clarke Caywood
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05
The Handbook Of Strategic Public Relations And Integrated Communications written by Clarke Caywood and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05 with Business & Economics categories.
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Integrated Communication Concern Internal And Marketing Communication
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Author : Marita Vos
language : en
Publisher:
Release Date : 2005
Integrated Communication Concern Internal And Marketing Communication written by Marita Vos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Integrated Marketing Communications
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Author : Philip J. Kitchen
language : en
Publisher: Springer Nature
Release Date : 2022-01-03
Integrated Marketing Communications written by Philip J. Kitchen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Handbook Of Integrated Csr Communication
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Author : Sandra Diehl
language : en
Publisher: Springer
Release Date : 2016-12-29
Handbook Of Integrated Csr Communication written by Sandra Diehl and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-29 with Business & Economics categories.
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Brand Media Strategy
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Author : Antony Young
language : en
Publisher: Palgrave Macmillan
Release Date : 2010-12-21
Brand Media Strategy written by Antony Young and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-21 with Business & Economics categories.
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.
Integrated Marketing Communications
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Author : Philip J. Kitchen
language : en
Publisher: Psychology Press
Release Date : 2004
Integrated Marketing Communications written by Philip J. Kitchen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Communication in marketing categories.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.