Designing
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Designing Experiences
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Author : J. Robert Rossman
language : en
Publisher: Columbia University Press
Release Date : 2019-07-23
Designing Experiences written by J. Robert Rossman and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-23 with Business & Economics categories.
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.
Designing
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Author : Karl Aspelund
language : en
Publisher: A&C Black
Release Date : 2014-09-11
Designing written by Karl Aspelund and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-11 with Design categories.
This is a core text examining the multi-faceted world of professional design. Readers gain an understanding of the nature of design through its history from the mid nineteenth century to today's multicultural global marketplace, and learn to recognize the elements and principles of design in colorfully illustrated chapters. The design process is explored in practical terms of conceptualizing, researching, assembling, and presenting and then examined in the context of 2D, 3D and virtual environments, emphasizing user experience and the constraints and needs of client-defined creativity. Chapters open with key terms and objectives, close with multiple offerings for review and practice, while sidebars and end-boxes place focus on topics such as ergonomics, sustainability, and individual designers from a variety of disciplines. Covering all topics common to design foundation and recognizing that all designers benefit from shared vocabulary, this book provides students with the tools to create designs that are both visually compelling and conceptually inventive.
Designing Design
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Author : Kenya Hara
language : en
Publisher: Lars Muller Publishers
Release Date : 2015-01-25
Designing Design written by Kenya Hara and has been published by Lars Muller Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-25 with Design categories.
Representing a new generation of designers in Japan, Kenya Hara (born 1958) pays tribute to his mentors, using long overlooked Japanese icons and images in much of his work. In Designing Design, he impresses upon the reader the importance of emptiness in both the visual and philosophical traditions of Japan, and its application to design, made visible by means of numerous examples from his own work: Hara for instance designed the opening and closing ceremony programs for the Nagano Winter Olympic Games 1998. In 2001, he enrolled as a board member for the Japanese label MUJI and has considerably moulded the identity of this successful corporation as communication and design advisor ever since. Kenya Hara, alongside Naoto Fukasawa one of the leading design personalities in Japan, has also called attention to himself with exhibitions such as Re-Design: The Daily Products of the 21st Century.
Advertising By Design
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Author : Robin Landa
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-20
Advertising By Design written by Robin Landa and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-20 with Design categories.
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon
Designing For Designers Routledge Revivals
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Author : Wolfgang F. E. Preiser
language : en
Publisher: Routledge
Release Date : 2016-06-10
Designing For Designers Routledge Revivals written by Wolfgang F. E. Preiser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-10 with Architecture categories.
First published in 2007, this book examines the designs of seventeen architecture and design schools and answers questions such as: How has architectural education evolved and what is its future? Are architectural schools discernible types of designs and what are their effects on those who experience them? What lessons can be learned from evaluations of recently completed school buildings and what guidance do they provide for the design of future ones? Included in the multiple approaches to evaluation are examinations of the history of architectural education and building form; typologies of school for architecture; and the systematic user evaluations of the aesthetics, function, and technology which reveal the strengths to encourage and weaknesses to avoid in future designs. While offering specific guidelines for schools of design, it also includes findings that extend beyond the walls of design schools and can be applied to everything from the interiors of educational and campus buildings to planning offices and gathering places to build communities. This book will make readers more aware of problems in architectural interiors and suggest ways to make interiors work better for the building occupants.
Designing Complexity The Methodology And Practice Of Systems Oriented Design
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Author : Birger Sevaldson
language : en
Publisher: Common Ground Research Networks
Release Date : 2022-11-20
Designing Complexity The Methodology And Practice Of Systems Oriented Design written by Birger Sevaldson and has been published by Common Ground Research Networks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-20 with Design categories.
This book addresses one of the most pressing issues of our time: How can we design for, with, and in service of the complex world we live in? How can we be useful as designers in a rapidly changing world due to technological, political, and social processes, as well as climate change and nature destruction? Designers have some beneficial skills for planning with complex systems in mind, yet some old habits need to be overcome. Design's traditional purpose and role has been to solve problems, find order, organize, and simplify. Yet, the concept of designing complexity goes against these established beliefs because complexity cannot be designed away. So, instead, we present ways to live with, influence, and benefit from complex systems. There is no one "right" way presented in this book. Instead, many experiences, approaches, and perspectives are collected and presented. The process this book offers is a methodology called Systems Oriented Design (SOD). SOD is a design methodology and practice primarily geared toward understanding and working with complex systems. Several systems theories influence it, yet it remains true to its origin, the core of designing. SOD is a living and adaptable methodology. Though it is based on design thinking and design methodology, it is easily adapted and applied by anybody working with complex change processes.
Designing Interiors
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Author : Rosemary Kilmer
language : en
Publisher: Wiley
Release Date : 2024-10-01
Designing Interiors written by Rosemary Kilmer and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-01 with Architecture categories.
The latest edition of the groundbreaking introduction to interior design Designing Interiors serves as a comprehensive overview of the basic knowledge required to become a professional interior designer. As the field of interior design evolves, education and practice continue to emphasize solid expertise in designing for people, their environments, and a better quality of life for all. This revised and updated Third Edition ushers in a new era of design for a new generation of interior designer students, with vital information on post pandemic design trends, additional coverage of sustainability, and key issues related to building codes. Design professors Rosemary and Otie Kilmer provide a complete design history that incorporates non-Western design and dynamic color illustrations that flesh out technical concepts. This third edition of Designing Interiors also includes: Space planning residential spaces post-pandemic Expanded sustainability guidance including Green Certification programs; WELL, FITWEL, Energy Star, and more Updated supplemental instructor resources and activities New interior photographs illustrating today's interior design projects Up to date information on “Interior Design as a Profession” post pandemic Intended primarily as an introduction to interior design at the college level, Designing Interiors, Third Edition can also be used in subsequent studio courses, and is an ideal resource for working professionals.
The Power Of Moments
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Author : Chip Heath
language : en
Publisher: Simon and Schuster
Release Date : 2017-10-03
The Power Of Moments written by Chip Heath and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Business & Economics categories.
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Designing Books
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Author : Jost Hochuli
language : en
Publisher:
Release Date : 2003
Designing Books written by Jost Hochuli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Book design categories.
Newly revised and expanded, this classic in book design argues for a non-dogmatic approach, one open to traditional and modern, and symmetrical and assymetrical solutions. Jost Hochuli's work of over 30 years as a book designer is showcased, along with detailed comments by noted designer and critic Robin Kinross."As a designer, Hochuli's main concern is to work out individual solutions for individual books. This book is sure to help anyone who is seeking to develop a considered attitude toward the design and production of the book as a codex." -Fernand Baudin, Logos
Designing For The Social Web
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Author : Joshua Porter
language : en
Publisher: Peachpit Press
Release Date : 2010-04-07
Designing For The Social Web written by Joshua Porter and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-07 with categories.
No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, you’ll discover: • The real reasons why people participate online and the psychology behind them • The Usage Lifecycle—or how people use your web application over time • How to get people past that trickiest of hurdles: sign-up • What to do when you’ve launched a web application and nobody is using it • How to analyze the effectiveness of your application screens and flows • How to grow your social web application from zero users to 1000—and beyond Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.