Desmarketize Se
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Desmarketize Se
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Author : João Branco
language : pt-BR
Publisher: Editora Gente
Release Date : 2023-10-10
Desmarketize Se written by João Branco and has been published by Editora Gente this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-10 with Business & Economics categories.
O MUNDO SERIA MELHOR SEM MARKETEIROS? Em um mundo sem marketing, nossa caixa de e-mails não estaria entupida com propagandas e não seríamos interrompidos a todo momento por anúncios indesejados; provavelmente não encontraríamos por aí uma embalagem de leite com o destaque para "fonte de cálcio" (afinal todo leite é) ou cardápios com fotos de comida de isopor. Para trazer um novo olhar ao universo do marketing, João Branco, autor best-seller e um dos maiores marketeiros do Brasil, compartilha em Desmarketize-se toda a experiência que adquiriu em mais de vinte e cinco anos de carreira em diversas marcas e mercados. Aqui, João traz um fôlego extra para aqueles que têm metas de vendas e já não sabem mais como atrair consumidores em um mundo que muda tanto. Então este é um livro para marketeiros? Sim e não! Este livro não é: Um guia para aumentar suas vendas milagrosamente; Uma versão X.0 de um guia de construção de marcas fortes; Um curso sobre como "gourmetizar" o seu cardápio, usar gatilhos apelativos ou ensinar a vender areia no deserto; Um manual infalível de teorias de só funcionam no papel. Este livro é um par de óculos novos para quem está afundado em milhares de metas e tarefas que consomem o dia a dia e embaçam a visão do propósito do seu trabalho!
Gigante Pela Pr Pria Natureza
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Author : Miguel Setas
language : pt-BR
Publisher: Editora Gente
Release Date : 2023-10-10
Gigante Pela Pr Pria Natureza written by Miguel Setas and has been published by Editora Gente this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-10 with Business & Economics categories.
Seja você um gestor capaz de mudar os rumos de uma empresa ou um funcionário apaixonado por sustentabilidade, chegou a hora de enxergar a importância do Brasil no cenário mundial dos negócios. O Brasil é considerado uma superpotência natural, dotado de recursos que o tornam central na busca por soluções para a crise climática, mas as empresas nacionais não tratam o movimento ESG como prioridade. Com a visão particular de quem vem de fora, o português Miguel Setas – responsável por posicionar a EDP Brasil no topo do Índice de Sustentabilidade da B3 ao longo de sua jornada como CEO e, posteriormente, como presidente do conselho da empresa – conta neste livro a experiência que teve como gestor de uma empresa compromissada com a agenda ESG e defende a importância das riquezas naturais e vantagens competitivas do Brasil. Pintando um quadro inspirador, o autor apresenta como o país pode se tornar um dos maiores nomes da sustentabilidade, liderando a transformação global para um futuro mais equilibrado. Com esta leitura, você conhecerá: Os modelos inovadores de gestão utilizados por Miguel Setas para tornar a EDP Brasil a empresa mais sustentável do país; Os recursos e as vantagens que colocam o Brasil como superpotência da sustentabilidade mundial, e como aproveitá-los de maneira eficiente; O que significa liderar com impacto no contexto atual de emergência climática e social; Os doze traços essenciais dos líderes sustentáveis do futuro pós-ESG, que devem buscar a verdadeira harmonia entre natureza e homem; As principais diferenças dos modelos de trabalho e empreendedorismo do Brasil, que o destacam em meio a outros cenários mundiais.
A R Evolu O Do Branding
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Author : Ana Couto
language : pt-BR
Publisher: Editora Gente
Release Date : 2024-02-10
A R Evolu O Do Branding written by Ana Couto and has been published by Editora Gente this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-10 with Business & Economics categories.
Descubra como fazer um branding forte e ser a empresa coerente entre o que é, faz e fala! Ana Couto é precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gestão rigorosa do intangível com foco em criação de valor, terão plenas condições de se manterem firmes e fortes no mercado, além de competir em pé de igualdade com gigantes globais. Por isso, em seu novo livro, A (r)evolução do branding, ela mostra que as empresas devem estar prontas para: Descobrir como criar um branding forte; Perceber o momento ideal para um rebranding; Conhecer a metodologia para entender seu código genético, expandindo a visão do branding que integra a estratégia de marca, negócio e comunicação Fazer a gestão de valor no dia a dia da operação pelo Valometry, uma ferramenta desenvolvida pela agência, entendendo como performar bem nas três ondas de valor: Produto, Pessoas e Propósito. Perceber a importância da coerência das organizações que precisam ser, fazer e falar; Aprender com os exemplos reais — de sucesso ou não —, por meio de cases globais e brasileiros. "Branding não é uma mudança de marca, é o marco de uma mudança. É a disciplina que ajuda na gestão contínua do valor intangível da organização."
Marketing Ideol Gico
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Author : Davi Ribas
language : pt-BR
Publisher: Editora Gente
Release Date : 2024-08-10
Marketing Ideol Gico written by Davi Ribas and has been published by Editora Gente this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-10 with Business & Economics categories.
Fazer sua marca ser notada é simples, mas a dúvida que permanece é: ela será lembrada? Davi Ribas, empresário de grande influência no marketing ideológico, surge como um mentor para empreendedores que desejam posicionar suas marcas no mercado digital e atrair clientes fiéis. Neste livro, Ribas traça o caminho que pequenas e grandes empresas devem trilhar para crescer rapidamente e criar movimentos que se mantém em pé e relevantes. Esse é o momento perfeito para conquistar o espaço que seu negócio merece! Com este livro, você vai: Saber reconhecer quem é o seu público-alvo e desenvolver estratégias para construir confiança e conexão com esse grupo; Aprender quais são os três pilares do marketing ideológico que farão a sua empresa crescer e obter resultados nunca vistos; Desenvolver seu próprio estilo de se posicionar no mercado, garantindo a singularidade de sua marca; Transformar sua empresa em um movimento que é líder no mercado, com um propósito que conquista seguidores; Garantir o engajamento de novos clientes com a sua marca. Você está pronto para conquistar seguidores?
Hit Makers
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Author : Derek Thompson
language : en
Publisher: National Geographic Books
Release Date : 2018-02-06
Hit Makers written by Derek Thompson and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-06 with Social Science categories.
NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal “This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is today’s most important newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Hit Makers
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Author : Derek Thompson
language : en
Publisher: Penguin UK
Release Date : 2017-02-07
Hit Makers written by Derek Thompson and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-07 with Art categories.
What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible. Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves. From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.
Hashtag Authentic
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Author : Sara Tasker
language : en
Publisher: White Lion Publishing
Release Date : 2019-02-19
Hashtag Authentic written by Sara Tasker and has been published by White Lion Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-19 with Computers categories.
In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: storytelling, with tips on finding your own visual style and personal niche; making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone; archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients; and sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer.
14 Habits Of Highly Productive Developers
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Author : Zeno Rocha
language : en
Publisher: Zeno Rocha
Release Date : 2021-01-14
14 Habits Of Highly Productive Developers written by Zeno Rocha and has been published by Zeno Rocha this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-14 with Computers categories.
Why This Book? You can learn the most popular frameworks, use the best programming languages, and work at the biggest tech companies, but if you cultivate bad habits, it will be hard for you to become a top developer. This book doesn't offer a straight path or pre-defined formula of success. This book is a result of a quest. A quest to uncover what habits can be cultivated to become a better software engineer. “I wish I had access to this book while I was starting in the software industry. The information presented is not only logical, not only personal, but very well backed up by many expert opinions throughout the book. A must-read, for both beginners and experts alike.” - Zachary Sohovich, Software Engineer at Nike What Will You Read? * How to keep up with all the new technologies * What should you focus? Being a specialist or generalist? * How to stay productive and not feel overwhelmed * The importance of estimating tasks correctly * How to approach new side project ideas * And much more Who Should Read This Book? It doesn't matter if you're a Junior or Senior developer. It doesn't matter how experienced you are. This book can help you cultivate new habits or rethink existing behaviors. What's Inside? This is not a traditional book. You won't find the same format or structure that a regular book has. In fact, this book was designed to be as simple and objective as possible. You can follow the order of chapters, or you can read them individually. Everything is standalone and doesn't depend on previous knowledge. At the end of each chapter, you'll find a section marked as "Questions & Answers", where I interview senior developers and tech leads from various companies to understand how they got there. I went after tech giants such as Google, Amazon, Microsoft, and Adobe. Powerful startups such as GitHub, Spotify, Elastic, Segment, GoDaddy, and Shopify. All the way to established organizations such as Citibank, BlackBerry, and The New York Times. These people come from all over the world and have a pretty diverse background. From San Francisco to New York. From São Paulo to Montreal. From London to Stockholm. The idea is to present you not a one man's point of view, but a collection of insights on how to navigate your career. Who's The Author? Zeno Rocha is a Brazilian creator and programmer. He currently lives in San Francisco, California, where he's the Founder & CEO at Resend. His lifelong appreciation for building software and sharing knowledge led him to speak in over 110 conferences worldwide. His passion for open source put him on the top 20 most active users on GitHub at age 22. Before moving to the US, Zeno developed multiple applications, mentored startups, and worked at major companies in Latin America, such as Globo and Petrobras.
Aaker On Branding
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Author : David Aaker
language : en
Publisher: Morgan James Publishing
Release Date : 2014-07-15
Aaker On Branding written by David Aaker and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-15 with Business & Economics categories.
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Strategic Writing For Ux
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Author : Torrey Podmajersky
language : en
Publisher: O'Reilly Media
Release Date : 2019-06-12
Strategic Writing For Ux written by Torrey Podmajersky and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-12 with Computers categories.
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear