Destination
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Tourism Destinations Definitions Changes And Trends
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Author : Caroline Mutuku
language : en
Publisher: GRIN Verlag
Release Date : 2017-11-30
Tourism Destinations Definitions Changes And Trends written by Caroline Mutuku and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Business & Economics categories.
Research Paper (undergraduate) from the year 2013 in the subject Tourism, grade: 1, , language: English, abstract: The World Tourism Organization (WTO) sees tourism as an activity by people who travel outside of their customary neighborhood either for leisure, business, or for medical purposes for a period not exceeding one year. Some tourism scholars see tourism as the temporary movement of individuals away from their normal surroundings, and the activities undertaken during their stay in the new destination, as well as the facilities made to cater for the tourists needs. Pundits estimate that about seventy percent of tourists visit the ten major tourism destinations while thirty percent share the other destinations. It is, therefore, evident that the bulk of the revenue generated in the global travel goes to the established destinations; therefore, the undeveloped destinations need to undertake some strategic planning in order to attract tourists in their destinations. Tourists are drawn to a certain tourism destination because of its attractiveness that reflects the feelings of the tourists regarding the destination perceived ability to meet their needs. Thus, the more a certain destination meets the tourist’s needs, the more it is seen to be attractive, and consequently its popularity grows. It is imperative that the sustainable tourism development concept be adopted in all tourism destinations in order to appropriately cater for the needs of the travellers and the host destinations while enhancing and protecting opportunities for the future.
Strategic Perspectives In Destination Marketing
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Author : Camilleri, Mark Anthony
language : en
Publisher: IGI Global
Release Date : 2018-08-17
Strategic Perspectives In Destination Marketing written by Camilleri, Mark Anthony and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-17 with Business & Economics categories.
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Destination Brands
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2012-05-23
Destination Brands written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Destination Benchmarking
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Author : M. Kozak
language : en
Publisher: CABI
Release Date : 2004
Destination Benchmarking written by M. Kozak and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
Destination Conscience
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Author : Harald Pechlaner
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-02-22
Destination Conscience written by Harald Pechlaner and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Business & Economics categories.
The ebook edition of this title is Open Access and freely available to read online. Outlining and defining the new concept of Destination Conscience, the authors provide an inter-disciplinary approach through a variety of case studies and definitive examples.
Destination Competitiveness The Environment And Sustainability
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Author : Andres Artal-Tur
language : en
Publisher: CABI
Release Date : 2015-12-09
Destination Competitiveness The Environment And Sustainability written by Andres Artal-Tur and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-09 with Business & Economics categories.
Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced some challenges with respect to maintaining sustainability; they must be cleaner, greener and safer in order to safeguard the life quality of holidaymakers and local residents. Providing an invaluable review of the latests research on the topic, global case studies provide a perspective of the worldwide challenges and solutions arising in the management of tourism destinations. The analysis presents an interdisciplinary approach, including contributions of economists, geographers, managers and marketing professionals.
Marketing And Managing Tourism Destinations
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Author : Alastair M. Morrison
language : en
Publisher: Routledge
Release Date : 2013-12-03
Marketing And Managing Tourism Destinations written by Alastair M. Morrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Travel categories.
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Worldwide Destinations Casebook
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Author : Brian G. Boniface
language : en
Publisher: Elsevier
Release Date : 2005
Worldwide Destinations Casebook written by Brian G. Boniface and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Worldwide Destinations: the geography of travel and tourism casebook provides over 40 comprehensive case studies of international tourism destinations. A companion text to the core textbook Worldwide Destinations 4th edition, these cases contextualise the learning and provide real life illustrations of the theories covered. Cases are drawn from all regions of the world and include: * London Docklands: waterfront regeneration and tourism development * Adventure Tourism in Scandinavia * Cultural Tourism in Madrid * Safari Tourism in Zimbabwe * Attractions tourism in New York City * The impact on tourism in Asia * Pro poor tourism initiatives The text provides thorough guidance on using the case studies for maximum benefit to both students and lecturers, with assignments and study tips for each case. * A companion text to the leading textbook Worldwide Destinations now in its fourth edition. * Comprises over 40 international case studies * User friendly, providing hints and tips on how to use case studies as a method of learning, and what can be drawn from each case
Destination Community
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Author : David Twiggs
language : en
Publisher: Distint Press
Release Date : 2015-08
Destination Community written by David Twiggs and has been published by Distint Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08 with categories.
Giving New Life to Old or Forgotten Communities - Understand the branding of small communities for improved tourism, economic development and placemaking. In this book, David Twiggs discusses tourism in destination communities, destination branding for small cities and community development through tourism. This book intends to layout the components of creating an Integrated Tourism System for Destination Communities. These concepts can be used to develop destination communities in urban as well as rural settings for truly sustainable communities. To build an understanding of this process the following areas will be discussed: - Opportunities Resulting From Value and Behavioral Shifts In Specific Target Markets - Using Complementary Subcultures as Basis for Building Specific Destinations - Understanding Subcultures and Human Capital - Cataloging System Assets and Creating Narrative of Place - Growth and Maturation of Destination Communities Why You Need to Read Destination Community: This book begins with where does the concept of "destination community" come from, how does it work and where to go from here, how it develops and matures. We see the shifts in cultural values in the American society since the 1950's, which results from the economic prosperity and technology advancement. The culture shift brings forward the changes in people's lifestyle, when people became more and more distant from the agrarian based living. Later, the shift in community models and tourism experience is discussed. As the formula community, as David calls it, rises and declines, the concept of Destination Community, as a more sustainable tourism based community, is introduced. The new generation of in-migration is becoming smarter in choosing their community. We explore the main characteristics of a destination community, why David calls it "handmade" experience, and why people are attracted by it. It all comes down to connecting authentic and versatile "subcultures" fostered by a supportive business environment. Later we look at theory and examples to explain a supportive business environment, namely "Integrated Tourism System," and how to design such a system. In David's opinion, this is a key to the success of a destination community. We lay out the vision of the future growth beyond the initial phases of building a destination community, where all readers are invited to imagine with us, work with us and proceed with hope, creativity, passion, and thoughtfulness.
Marketing And Managing Tourism Destinations
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Author : Alastair M. Morrison
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-31
Marketing And Managing Tourism Destinations written by Alastair M. Morrison and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.