Determinants Of Destination Image
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Determinants Of Destination Image
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Author : Asli D. A. Tasci
language : en
Publisher:
Release Date : 2003
Determinants Of Destination Image written by Asli D. A. Tasci and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Imagery (Psychology) categories.
An Empirical Investigation Of Determinants Of Tourist Destination Image
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Author : Seyhmus Baloglu
language : en
Publisher:
Release Date : 1996
An Empirical Investigation Of Determinants Of Tourist Destination Image written by Seyhmus Baloglu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Tourism categories.
Exploration Of The Tourism Destination Image S Determinants On The Revisit Intention
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Author : Souheila
language : en
Publisher:
Release Date : 2015
Exploration Of The Tourism Destination Image S Determinants On The Revisit Intention written by Souheila and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The intention of revisiting is essential for the managers of any tourism destination since they aim at creating a special attachment between the destination and the tourist. The revisit intention of tourists is due to the fact that they have fairly good perceptions on this destination. The destination image is a key element in attracting tourists to the extent that individuals' perceptions of the destination image is closely linked with their travel behavior and thus with the destination choice (Echtner and Ritchie, 1993). The aim of this study is to analyze the influence of the destination image's determinants on the intention to revisit, which could help maintain and or revive tourism flows to the destination. To achieve this aim, this study is based on analysis of the Tunisian image to discuss the latest strategic options on how a positive image could be a prerequisite for a successful attraction strategy.
Recent Advances In Tourism Marketing Research
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Author : Kaye Sung Chon
language : en
Publisher: Routledge
Release Date : 2014-09-19
Recent Advances In Tourism Marketing Research written by Kaye Sung Chon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-19 with Business & Economics categories.
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business. Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism research Recent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.
Tourism Marketing For Developing Countries
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Author : Eli Avraham
language : en
Publisher: Springer
Release Date : 2016-02-25
Tourism Marketing For Developing Countries written by Eli Avraham and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-25 with Business & Economics categories.
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Communication And Channel Systems In Tourism Marketing
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Author : Muzaffer Uysal
language : en
Publisher: Routledge
Release Date : 2012-11-12
Communication And Channel Systems In Tourism Marketing written by Muzaffer Uysal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.
Positioning And Branding Tourism Destinations For Global Competitiveness
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Author : Hashim, Rahmat
language : en
Publisher: IGI Global
Release Date : 2019-01-18
Positioning And Branding Tourism Destinations For Global Competitiveness written by Hashim, Rahmat and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-18 with Business & Economics categories.
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Strategic Perspectives In Destination Marketing
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Author : Camilleri, Mark Anthony
language : en
Publisher: IGI Global
Release Date : 2018-08-17
Strategic Perspectives In Destination Marketing written by Camilleri, Mark Anthony and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-17 with Business & Economics categories.
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Planning And Managing The Experience Economy In Tourism
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Author : Augusto Costa, Rui
language : en
Publisher: IGI Global
Release Date : 2021-12-03
Planning And Managing The Experience Economy In Tourism written by Augusto Costa, Rui and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-03 with Business & Economics categories.
Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.
Mobilities Tourism And Travel Behavior
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Author : Leszek Butowski
language : en
Publisher: BoD – Books on Demand
Release Date : 2018-01-17
Mobilities Tourism And Travel Behavior written by Leszek Butowski and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-17 with Business & Economics categories.
The notion of "mobilities," when looked at from a practical point of view, turns out to cover different kinds of human activity. It is not surprising, then, that when approached from an academic perspective, it reveals enormous potential for interdisciplinary research, which has proven extremely attractive to many scholars from different continents, disciplines, and schools of academic inquiry. The scholars in this volume focus on the specific aspects of mobilities, namely, tourism and travel behavior, but approach them from a plethora of positions. Such a myriad of perspectives is bound to be challenging in methodological terms, but it seems there is a growing agreement as to the worthiness of this interdisciplinary research. By means of combining various approaches, researchers obtain access to a fascinating and increasingly ubiquitous phenomenon of contemporary human mobility.