Deutschland Als Fremde Kultur Vermittlungsverfahren In Touristenf Hrungen
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Deutschland Als Fremde Kultur Vermittlungsverfahren In Touristenf Hrungen
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Author : Bernd Müller-Jacquier
language : de
Publisher: Iudicium
Release Date : 2017-08-30
Deutschland Als Fremde Kultur Vermittlungsverfahren In Touristenf Hrungen written by Bernd Müller-Jacquier and has been published by Iudicium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-30 with Language Arts & Disciplines categories.
Die vorliegenden Beiträge beschreiben Gattungen, die zur Erkundung von Städten oder Museen für ausländische Touristen in Deutschland bzw. deutschsprachige Touristen im Ausland konzipiert sind: geleitete Führungen, die in mündlicher Form und interaktiv am Anschauungsobjekt Fremdes tradieren, Reiseführer als Texte zur Vorbereitung, Begleitung oder Nachbereitung touristisch-kultureller Fremderfahrungen und Audio Guides mit verfestigten Erläuterungen zu kulturellen Erklärungsgegenständen. Die Beiträger erarbeiten spezifische kommunikative Aufgaben bei der Kulturvermittlung (z.B. Orientieren, Beschreiben, Erklären, Deuten usw.) und rekonstruieren die für sie charakteristischen verbalen und nonverbalen Mittel in ihren musterhaften Ausprägungen. Stadtführungen erweisen sich dabei als hochkomplexe multimodale Ereignisse, in denen räumliche, verbale, visuelle und materielle Ressourcen in vielfacher Form koordiniert eingesetzt werden. Bezüglich der Anwendungsbezüge der Analysen wird illustriert, wie die Beteiligten gleichzeitig kulturelle Fremdheit konstruieren und tradieren. Der Band richtet sich an alle, die Aspekte deutschsprachiger Kulturen als Fremdkulturwissen vermitteln und hat zum Ziel, die Komplexität kulturvermittelnder Interaktions- und Textstrukturen durch Detailanalysen zu beschreiben und sie für die didaktische und berufsbezogene Praxis nutzbar zu machen.
Der Fall Der Kulturmauer
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Author : Ulrike A. Kaunzner
language : de
Publisher: Waxmann Verlag
Release Date :
Der Fall Der Kulturmauer written by Ulrike A. Kaunzner and has been published by Waxmann Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Herero Heroes
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Author : Jan-Bart Gewald
language : en
Publisher: Ohio State University Press
Release Date : 1999
Herero Heroes written by Jan-Bart Gewald and has been published by Ohio State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with History categories.
The Herero-German war led to the destruction of Herero society in all of its pre-war facets. Yet Herero society re-emerged, re-organizing itself around the structures and beliefs of the German colonial army and Rhenish missionary activity. Taking advantage of the South African invasion of Namibia in World War I the Herero established themselves in areas of their own choosing. The effective re-occupation of land by the Herero forced the new colonial state, anxious to maintain peace and cut costs, to come to terms with the existence of Herero society. The study ends in 1923 when the death and funeral of Samuel Maherero - first paramount of the Herero and then resistance leader - the catalyst that brought the disparate groups of Herero together to establish a single unitary Herero identity. North America: Ohio U Press
A Slap In The Face
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Author : Abbas Khider
language : en
Publisher:
Release Date : 2022-03-22
A Slap In The Face written by Abbas Khider and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with categories.
Now in paperback, the touching, timely story of an Iraqi refugee in Germany. In our era of mass migration, much of it driven by war and its aftermath, A Slap in the Face could not be more timely. It tells the story of Karim, an Iraqi refugee living in Germany whose right to asylum has been revoked in the wake of Saddam Hussein's defeat. But Hussein wasn't the only reason Karim left, and as Abbas Khider unfolds his story, we learn both the secret struggles he faced in his homeland and the battles with prejudice, distrust, poverty, and bureaucracy he has to endure in his attempts to make a new life in Germany. As he erupts in frustration at his caseworker, and finally forces her to listen to his story, we get an account of a contemporary life upended by politics and violence, told with a warmth and humor that, while surprising us, does nothing to lessen the outrages Karim describes.
Connected History
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Author : Sanjay Subrahmanyam
language : en
Publisher: Verso Books
Release Date : 2022-01-04
Connected History written by Sanjay Subrahmanyam and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with History categories.
A collection of essays that span many regions and cultures, by an award-winning historian Sanjay Subrahmanyam is becoming well known for the same sort of reasons that attach to Fernand Braudel and Carlo Ginzburg, as the proponent of a new kind of history - in his case, not longue durée or micro-history, but 'connected history': connected cross-culturally, and spanning regions, subjects and archives that are conventionally treated alone. Not a research paradigm, he insists, it is more of an oppositionswissenschaft, a way of trying to constantly break the moulds of historical objects. The essays collected here, some quite polemical - as in the lead text on the notion of India-as-civilization, or another, assessing such a literary totem as V. S. Naipaul - illustrate the breadth of Subrahmanyam's concerns, as well as the quality of his writing. Connected History considers what, exactly, is an empire, the rise of 'the West' (less of a place than an idea or ideology, he insists), Churchill and the Great Man theory of history, the reception of world literature and the itinerary of subaltern studies, in addition to personal recollections of life and work in Delhi, Paris and Lisbon, and concluding remarks on the practice of early-modern history and the framing of historical enquiry.
In Humboldt S Shadow
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Author : H. Glenn Penny
language : en
Publisher: Princeton University Press
Release Date : 2021-06-15
In Humboldt S Shadow written by H. Glenn Penny and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-15 with Art categories.
Introduction kihawahine : the future in the past -- Hawaiian feathered cloaks and Mayan sculptures : collecting origins -- The Haida crest pole and the Nootka eagle mask : hypercollecting -- Benin bronzes : colonial questions -- Guatemalan textiles : persisting global networks -- The Yup'ik flying-swan mask : the past in the future -- Epilogue : harnessing Humboldt.
Cultural Attractions And European Tourism
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Author : Greg Richards
language : en
Publisher: CABI
Release Date : 2001-01-01
Cultural Attractions And European Tourism written by Greg Richards and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Business & Economics categories.
This book reviews the cultural tourism market in Europe from a survey carried out in 1997. It analyzes the way in which cultural attractions are produced for, and used by, cultural tourists and how such cultural attractions as museums, art galleries, monuments and heritage attractions are marketed.
The Sociology Of Consumption
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Author : Peter Corrigan
language : en
Publisher: SAGE
Release Date : 1997-08-22
The Sociology Of Consumption written by Peter Corrigan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-22 with Social Science categories.
This lucid introduction to the sociology of consumerism examines the relationship between production and consumption in late capitalist societies. The historical and theoretical discussion provides the student with the tools to examine key themes in the sociology of consumption. After a detailed historical overview of the advent of consumer society, Peter Corrigan examines theoretical accounts of consumption and consumer practice, including: Veblen and conspicuous consumption; Mary Douglas on the world of goods; Jean Baudrillard on the system of objects; and Pierre Bourdieu on cultural capital. This historical and theoretical discussion provides the student with the tools to examine key themes in the sociology of consumption.
The Sociology Of Tourism
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Author : Yiorgos Apostolopoulos
language : en
Publisher: Routledge
Release Date : 2013-04-15
The Sociology Of Tourism written by Yiorgos Apostolopoulos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Science categories.
The rapid expansion of the tourism industry has provided many economic benefits and affected every facet of contemporary societies including employment, government revenue and cultural manifestations. However, tourism can also be considered a problematic phenomenon, promoting dependency, underdevelopment and adverse sociocultural effects, especially for developing countries. This pioneering work provides a comprehensive review of these complex tourism issues from a sociological perspective. Various theoretical and empirical approaches are introduced and the following issues are discussed: * identifiable and stable forms of touristic behaviour and roles * social divisions within tourism * the interdependence of tourism and social institutions * the effects of transnational tourism and commodification on the ecosystem. Featuring international contributions from nine different countries, this book brings together the most noted theoretical and empirical studies and enriches them with diverse experiences and perspectives.