Developing A Pricing Policy
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Making Pricing Decisions
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Author : Adamantios Diamantopoulos
language : en
Publisher: International Thomson Business Press
Release Date : 1995
Making Pricing Decisions written by Adamantios Diamantopoulos and has been published by International Thomson Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Price regulation categories.
Their conclusions are drawn from an intensive study of pricing practice and attitudes in a large multi-product firm with extensive reference to the international, multi-disciplinary literature on pricing.
Developing A Pricing Policy
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Author :
language : en
Publisher:
Release Date : 1992
Developing A Pricing Policy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Local finance categories.
Setting Profitable Prices
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Author : Marlene Jensen
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-29
Setting Profitable Prices written by Marlene Jensen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-29 with Business & Economics categories.
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy
The Strategy And Tactics Of Pricing
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Author : Thomas T. Nagle
language : en
Publisher: Routledge
Release Date : 2016-08-23
The Strategy And Tactics Of Pricing written by Thomas T. Nagle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-23 with Business & Economics categories.
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.
Developing A Pricing Policy
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Author :
language : en
Publisher:
Release Date : 1992
Developing A Pricing Policy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Pricing Policy For Development Management
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Author : Gerald M. Meier
language : en
Publisher: Johns Hopkins University Press
Release Date : 1983
Pricing Policy For Development Management written by Gerald M. Meier and has been published by Johns Hopkins University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Many economists believe that a major task of development policy is to get prices right. Policy prescriptions frequently emphasize the need for more appropriate pricing systems or a sensible pricing system. But how does one know when prices are right, appropriate, or sensible? What exactly are the policy instruments that policymakers can use to get prices right? This book explores these questions. To indicate how the principles of pricing might be applied to these various problems, the discussion is structured in the following sections. "Elements of a Price System, " explains the components of a price system and relates them to the logic of optimization in a choice problem. "Functions of Prices, " distinguishes the various functions performed by prices and illustrates some consequences of pricing policies. "Properties of Efficiency, " presents an ideal reference model of an efficient economy, so that actual cases of market failure can be compared with the optimal. It also examines how deviations from the ideal market arise and what remedial policies are possible to correct the distortions. "Public Pricing Policy, " outlines contending principles of ideal pricing and considers applications to a range of public services. "Prices, Markets, and Development, " acts as a summary and places the techniques of project appraisal in the wider context of price analysis and investment policy.
Pricing Policy And Price Controls In Developing Countries
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Author : K. D. Saksena
language : en
Publisher: London : F. Pinter (Publishers) ; Boulder, Colo. : L. Rienner Publishers
Release Date : 1986
Pricing Policy And Price Controls In Developing Countries written by K. D. Saksena and has been published by London : F. Pinter (Publishers) ; Boulder, Colo. : L. Rienner Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
The Strategy And Tactics Of Pricing
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Author : Thomas T. Nagle
language : en
Publisher:
Release Date : 1995
The Strategy And Tactics Of Pricing written by Thomas T. Nagle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing categories.
For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
Pricing Strategy Setting Price Levels Managing Price Discounts And Establishing Price Structures
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Author : Tim Smith
language : en
Publisher: Cengage Learning
Release Date : 2011-01-18
Pricing Strategy Setting Price Levels Managing Price Discounts And Establishing Price Structures written by Tim Smith and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-18 with Business & Economics categories.
Show students how to use pricing decisions to maximize a firm's profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY highlights the stakeholder's importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Students will gain a better understanding of the most important influences to consider when making pricing decisions. This text strikes an appropriate balance between quantitative skill sets and the qualitative concepts necessary for business growth. Core concepts are presented in chapters with optional appendices that require more rigorous knowledge of introductory calculus. The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs. Assist students in developing the pricing strategies and skills needed for business success with Smith's PRICING STRATEGY. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The Price Advantage
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Author : Michael V. Marn
language : en
Publisher: John Wiley & Sons
Release Date : 2004-04-12
The Price Advantage written by Michael V. Marn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-12 with Business & Economics categories.
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.