Developing An Innovative Marketing Model
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Developing An Innovative Marketing Model
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Author : Eli Hani
language : en
Publisher: Cuvillier Verlag
Release Date : 2024-01-24
Developing An Innovative Marketing Model written by Eli Hani and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with categories.
Throughout the world, approximately 100 million new businesses start every year, 305 companies were established by 472 million entrepreneurs. Countries participating in the Global Entrepreneurship Monitor (GEM) comprise about 300 million people trying to establish approximately 150 million businesses. About 50 million new companies start every year. However, statistical data and research have shown that 50% of businesses with employees survive five years and 44% of businesses in the U.S.A. fail during their first five years. Statistical studies have shown that companies that have survived for more than five years act and relate to customer service and marketing as if they had established their businesses the day before. Each one has a different and changing marketing strategy according to market dynamics, but they all invest in digital marketing and exploit thefree resources available to them on social networks. Entrepreneurs lead companies and always find solutions to cope with challenges. This study identified the most important factors which are most influential on business success and examines how and to what extent each relates to business success so that company managers can wisely invest resources at their disposal and increase the chances of business success. With the research aim to develop an innovative marketing model guiding those entrepreneurs and company leaders to invest resources available to them in each component according to its level of influence on business success and thus increase companies’ chances of business success.
Technological And Market Innovation
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Author : Harry Nyström
language : en
Publisher:
Release Date : 1990-07-19
Technological And Market Innovation written by Harry Nyström and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-07-19 with Business & Economics categories.
The ideas and empirical results presented in this book are the result of ongoing research on a wide range of strategic management issues for more than two decades. The book's objective is to bring these results together and indicate the implications and directions for future research.
Developing A Creative And Innovative Integrated Marketing Communications Plan
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Author : James R. Ogden
language : en
Publisher: Pearson
Release Date : 1998
Developing A Creative And Innovative Integrated Marketing Communications Plan written by James R. Ogden and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Communication in marketing categories.
Written from a managerial point of view, this book covers all major areas, and increases students' ability to learn the material through an in-depth 'flow chart' or 'how to' diagram.
Innovation And New Product Development
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Author : Jörg-Stefan Schöttler
language : en
Publisher: GRIN Verlag
Release Date : 2004-01-28
Innovation And New Product Development written by Jörg-Stefan Schöttler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-28 with Business & Economics categories.
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Otago (Marketing Department), course: Marketing 306, language: English, abstract: Excerpt: The following report details a proposal for a revolutionary new Breville product: a Click and Drain convenience pot. This report details the development of this innovative product from the initial Concept Development right through to a Financial Analysis and a Market Launch Strategy. Breville’s new Click and Drain convenience pot is an ergonomically designed product to make draining boiling water from pots both safer and easier. This is achieved by clicking off one of the two ergonomically designed handles to expose water-draining holes. The Click and Drain is crafted in brushed stainless steel, and is made with a QuantaniumTM non-scratch, non-stick interior. The glass Cook and LookTM lid of the new Click and Drain pot can be locked on for further convenience and safety.
Strategic Innovative Marketing
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Author : Damianos P. Sakas
language : en
Publisher: Springer
Release Date : 2019-05-26
Strategic Innovative Marketing written by Damianos P. Sakas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-26 with Business & Economics categories.
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
Innovation And Strategy
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Author : Rajan Varadarajan
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-29
Innovation And Strategy written by Rajan Varadarajan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-29 with Business & Economics categories.
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Gamechangers
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Author : Peter Fisk
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-27
Gamechangers written by Peter Fisk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-27 with Business & Economics categories.
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Marketing The Unknown
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Author : Paul Millier
language : en
Publisher: John Wiley & Sons
Release Date : 1999-07-09
Marketing The Unknown written by Paul Millier and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-09 with Business & Economics categories.
Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know. It should be of interest to anyone who is in charge of transforming research investments into products with a secured market. To me, it is not just a book: it is a reference manual." Jean Robert Passemard, Executive Vice President, Product and Marketing, Renault Automation, France "Professor Paul Millier brings a pragmatic and systematic approach to launching technological innovations. His book represents a major marketing contribution with a profusion of valuable ideas." Marc Fermont, Dow Europe Vice President "Placing considerable emphasis on practical tools, this book provides an original methodology and essential guidelines to further the commercial success of innovative industrial products." Kazuya Matsumoto, President of Canon Research Centre, France "Filled with innovative concepts and dynamic examples, Paul Millier brings concrete solutions to a challenge that many companies have yet to resolve. Those who apply these concepts may never launch another 'failure'." Agathe Massat, Manager, Corporate Risk Management, Motorola, USA 70% of the costs of R&D lead to failure - between 20% and 40% of these failures is due to technical reasons, the remainder can be attributed to the shortcomings of marketing strategy. In a world of ever-increasing technological innovation the questions on any industry's minds are: * How do you make a product successful? * What is the process to follow? * How do you chose or transform markets in order to have a successful launch? In this book, Paul Millier demonstrates that products have a 'life' before their 'life cycle'. He has developed the techniques of a marketing strategy which can be applied to products which do not yet exist on the market place and for markets which themselves do not exist - in essence a marketing strategy for technical innovations. This practical book will pave the way for marketing managers, R&D managers and project managers in industrial organizations to successfully launch and market innovations in a very competitive field and will enable the reader to outline strategies for further development. Marketing
Handbook Of Research On New Product Development
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Author : Peter N. Golder
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-02-23
Handbook Of Research On New Product Development written by Peter N. Golder and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-23 with Business & Economics categories.
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Corporate Innovation Rle Marketing
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2014-09-15
Corporate Innovation Rle Marketing written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.