Dialogmarketing Perspektiven 2019 2020
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Dialogmarketing Perspektiven 2019 2020
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Author : Deutscher Dialogmarketing Verband e.V.
language : de
Publisher: Springer-Verlag
Release Date : 2020-02-19
Dialogmarketing Perspektiven 2019 2020 written by Deutscher Dialogmarketing Verband e.V. and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-19 with Business & Economics categories.
Der diesjährige Sammelband vereint aktuelle Fachbeiträge und Forschungsergebnisse des 14. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2019 an der Hochschule Pforzheim veranstaltete. Wissenschaftler aus unterschiedlichen Disziplinen, die zum Dialog- und Data-Driven-Marketing forschen, wurden hier in den Dialog miteinander gebracht und konnten sich vernetzen.
Digital Management In Covid 19 Pandemic And Post Pandemic Times
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Author : Richard C. Geibel
language : en
Publisher: Springer Nature
Release Date : 2023-01-13
Digital Management In Covid 19 Pandemic And Post Pandemic Times written by Richard C. Geibel and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-13 with Business & Economics categories.
This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the pandemic and introduces advanced research and solutions from both academic and professional’s aspects. The topics covered include digitalization in social and corporate responsibility, e-commerce and digital entrepreneurship, and digitalization in education. The book is an interesting read for researchers and professionals interested in digital management.
Advances In Creativity Innovation Entrepreneurship And Communication Of Design
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Author : Evangelos Markopoulos
language : en
Publisher: Springer Nature
Release Date : 2021-07-01
Advances In Creativity Innovation Entrepreneurship And Communication Of Design written by Evangelos Markopoulos and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-01 with Technology & Engineering categories.
This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.
Ai For The Good
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Author : Stefan H. Vieweg
language : en
Publisher: Springer Nature
Release Date : 2021-04-24
Ai For The Good written by Stefan H. Vieweg and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-24 with Business & Economics categories.
While technology advances at a high pace in the age of machine learning, there is a lack of clear intent and framing of acceptable ethical standards. This book brings together the complex topic of "good" technology in a cross-functional way, alternating between theory and practice.The authors address the ever-expanding discussion on Artificial Intelligence (AI) and ethics by providing an orientation. Pragmatic and recent issues are especially taken into account such as the collateral effects of the COVID19 pandemic. An up-to-date overview of digitization - already a very broad field in itself - is presented along with an analysis of the approaches of AI from an ethical perspective. Furthermore, concrete approaches to consider appropriate ethical principles in AI-based solutions are offered. The book will be appealing to academics, from humanities or business or technical disciplines, as well as practitioners who are looking for an introduction to the topic and an orientation with concrete questions and assistance.
Digital Transformation
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Author : Stanisław Wrycza
language : en
Publisher: Springer Nature
Release Date : 2021-09-14
Digital Transformation written by Stanisław Wrycza and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-14 with Computers categories.
This book constitutes the refereed proceedings of the 13th PLAIS EuroSymposium 2021 which was held in Sopot, Poland, on September 23, 2021. The objective of the PLAIS EuroSymposium 2021 is to promote and develop high quality research on all issues related to digital transformation. It provides a forum for IS researchers and practitioners in Europe and beyond to interact, collaborate, and develop this field. The 10 papers presented in this volume were carefully reviewed and selected from 34 submissions. They were organized in topical sections named: digital enterprises; smart cities; digital education; and innovative methods in data and process analysis.
Iscontour 2020 Tourism Research Perspectives
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Author : Christian Maurer
language : en
Publisher: BoD – Books on Demand
Release Date : 2020-04-30
Iscontour 2020 Tourism Research Perspectives written by Christian Maurer and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-30 with Business & Economics categories.
The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place alternatively at the locations Krems and Innsbruck. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Mag. Hubert Siller (Management Center Innsbruck). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The proceedings of the 8th International Student Conference in Tourism Research include a wide variety of research topics, ranging from consumer behaviour, tourist experience, information and communication technologies, marketing, destination management, and sustainable tourism management.
Logistics Management
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Author : Udo Buscher
language : en
Publisher: Springer Nature
Release Date : 2021-08-30
Logistics Management written by Udo Buscher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-30 with Business & Economics categories.
The work contains selected and thoroughly reviewed research papers of the topics Operations Management, Supply Chain Management, Digitalization, Sustainability, Transportation Management, Process Management, Risk Management, Corporate Social Responsibility and Governance. The papers reflect the current state-of-the-art in logistics and supply chain management and new ideas and technical developments are discussed.
Hci In Business Government And Organizations
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Author : Fiona Fui-Hoon Nah
language : en
Publisher: Springer Nature
Release Date :
Hci In Business Government And Organizations written by Fiona Fui-Hoon Nah and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Dynamics In Logistics
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Author : Michael Freitag
language : en
Publisher: Springer Nature
Release Date : 2021-12-02
Dynamics In Logistics written by Michael Freitag and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-02 with Business & Economics categories.
This open access book highlights the interdisciplinary aspects of logistics research. Featuring empirical, methodological, and practice-oriented articles, it addresses the modelling, planning, optimization and control of processes. Chiefly focusing on supply chains, logistics networks, production systems, and systems and facilities for material flows, the respective contributions combine research on classical supply chain management, digitalized business processes, production engineering, electrical engineering, computer science and mathematical optimization. To celebrate 25 years of interdisciplinary and collaborative research conducted at the Bremen Research Cluster for Dynamics in Logistics (LogDynamics), in this book hand-picked experts currently or formerly affiliated with the Cluster provide retrospectives, present cutting-edge research, and outline future research directions.
Dialogmarketing Perspektiven 2018 2019
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Author : Deutscher Dialogmarketing Verband e.V.
language : de
Publisher: Springer-Verlag
Release Date : 2019-02-18
Dialogmarketing Perspektiven 2018 2019 written by Deutscher Dialogmarketing Verband e.V. and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-18 with Business & Economics categories.
Der diesjährige Sammelband präsentiert aktuelle Fachbeiträge und Forschungsergebnisse des 13. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2018 an der FOM Hochschule für Oekonomie & Management in Hamburg veranstaltete. Das Anliegen der Tagung ist es, Wissenschaftler und Praktiker in den Dialog miteinander zu bringen und die unterschiedlichen Disziplinen miteinander zu vernetzen.