Diamanten En Model Til Kommunikationsplanl Gning
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Creating Marketing Magic And Innovative Future Marketing Trends
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Author : Maximilian Stieler
language : en
Publisher: Springer
Release Date : 2017-01-06
Creating Marketing Magic And Innovative Future Marketing Trends written by Maximilian Stieler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Impersonal Influence
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Author : Diana C. Mutz
language : en
Publisher: Cambridge University Press
Release Date : 1998-11-28
Impersonal Influence written by Diana C. Mutz and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-28 with Political Science categories.
People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people's political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media's relation to them. The book's conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society.
The Indie Game Developer Handbook
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Author : Richard Hill-Whittall
language : en
Publisher: CRC Press
Release Date : 2015-02-11
The Indie Game Developer Handbook written by Richard Hill-Whittall and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Computers categories.
The indie game developer’s complete guide to running a studio. The climate for the games industry has never been hotter, and this is only set to continue as the marketplace for tablets, consoles and phones grow. Seemingly every day there is a story of how a successful app or game has earned thousands of downloads and revenue. As the market size increases, so does the number of people developing and looking to develop their own app or game to publish. The Indie Game Developer Handbook covers every aspect of running a game development studio—from the initial creation of the game through to completion, release and beyond. Accessible and complete guide to many aspects of running a game development studio from funding and development through QA, publishing, marketing, and more. Provides a useful knowledge base and help to support the learning process of running an indie development studio in an honest, approachable and easy to understand way. Case studies, interviews from other studies and industry professionals grant an first-hand look into the world of indie game development
Systematic Reviews In Health Care
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Author : Matthias Egger
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-15
Systematic Reviews In Health Care written by Matthias Egger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-15 with Medical categories.
The second edition of this best-selling book has been thoroughly revised and expanded to reflect the significant changes and advances made in systematic reviewing. New features include discussion on the rationale, meta-analyses of prognostic and diagnostic studies and software, and the use of systematic reviews in practice.
Media And Political Engagement
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Author : Peter Dahlgren
language : en
Publisher: Cambridge University Press
Release Date : 2009-02-23
Media And Political Engagement written by Peter Dahlgren and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-23 with Political Science categories.
This book examines the media's role in shaping civic engagement and enhancing political engagement.
300 Jahre Wiener Porzellanmanufaktur
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Author : Christoph Thun-Hohenstein
language : en
Publisher: Arnoldsche Verlagsanstalt GmbH
Release Date : 2018
300 Jahre Wiener Porzellanmanufaktur written by Christoph Thun-Hohenstein and has been published by Arnoldsche Verlagsanstalt GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Decorative arts categories.
"In 2018 the Vienna Porcelain Manufactory celebrates its 300th anniversary. Having obtained the charter to produce porcelain in 1718, it is considered the second oldest porcelain manufactory in Europe after Meissen. The volume accompanying the exhibition in the MAK - Austrian Museum of Applied Arts / Contemporary Art in Vienna will now reopen the history of the Vienna Porcelain Manufactory, which closed in 1864, where major works such as the porcelain chamber from the Palais Dubsky (Dubsky Room) and the Zwettl centrepiece are presented in light of new findings. With numerous illustrations of leading pieces from the MAK's collection and international loans, the catalogue attests to the significance that Viennese porcelain has enjoyed as an outstanding cultural achievement of Austria since the Baroque era."--Publisher.
Why We Hate Politics
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Author : Colin Hay
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-23
Why We Hate Politics written by Colin Hay and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-23 with Political Science categories.
Politics was once a term with an array of broadly positive connotations, associated with public scrutiny, deliberation and accountability. Yet today it is an increasingly dirty word, typically synonymous with duplicity, corruption, inefficiency and undue interference in matters both public and private. How has this come to pass? Why do we hate politics and politicians so much? How pervasive is the contemporary condition of political disaffection? And what is politics anyway? In this lively and original work, Colin Hay provides a series of innovative and provocative answers to these questions. He begins by tracing the origins and development of the current climate of political disenchantment across a broad range of established democracies. Far from revealing a rising tide of apathy, however, he shows that a significant proportion of those who have withdrawn from formal politics are engaged in other modes of political activity. He goes on to develop and defend a broad and inclusive conception of politics and the political that is far less formal, less state-centric and less narrowly governmental than in most conventional accounts. By demonstrating how our expectations of politics and the political realities we witness are shaped decisively by the assumptions about human nature that we project onto political actors, Hay provides a powerful and highly distinctive account of contemporary political disenchantment. Why We Hate Politics will be essential reading for all those troubled by the contemporary political condition of the established democracies.
The Development Of Political Science
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Author : David Easton
language : en
Publisher: Routledge
Release Date : 2002-03-11
The Development Of Political Science written by David Easton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-11 with Political Science categories.
In recent years the history of political science has become recognised as an important but neglected area of study. The Development of Political Science is the first comprehensive discussion of the subject in a comparative international perspective. Offering a wide-ranging account of the development of the subject and its dissemination across national borders and cultural divides, the book begins with a study of the historiography of the discipline in the United States, a country which has been at the forefront of the field. Widening its discussion to emphasise Western Europe as a focus for comparison, the contributors provide studies of further areas of interest such as China and Africa. This particular approach emphasises the book's vision of political science as a growing transnational body of knowledge. In presenting critical analysis of the state of the field, this vigorous study aims to further the development of the discipline in the countries discussed, and to provide a work that is interesting not only to political scientists, but to all those concerned with the development of the social sciences.
Chicken Strikken
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Author : Lisa Anne Auerbach
language : en
Publisher:
Release Date : 2012
Chicken Strikken written by Lisa Anne Auerbach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Art categories.
Lisa Anne Auerbach's solo exhibition at Malmö Konsthall will not appear as an ordinary exhibition. The exhibition consists of 25 handknitted sweaters worn by all of Malmö Konsthall staff. The designs are all made by Auerbach, but this time she has included and mixed her own words and statements with chosen statements from staff and knitters. As the staff is wearing the sweaters the audience will have to be patient to get to see them all and possibly get closer to the staff than usual -- simply to look at and read the works. In this way the level of intimacy between audience and staff will change.
Readings In Modern Political Analysis
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Author : Robert A. Dahl
language : en
Publisher:
Release Date : 1968
Readings In Modern Political Analysis written by Robert A. Dahl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Political science categories.