Die Bewertung Humorvoll Vergleichender Und Herabsetzender Werbung
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Die Bewertung Humorvoll Vergleichender Und Herabsetzender Werbung
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Author : Christian Hübenthal
language : de
Publisher: Springer-Verlag
Release Date : 2016-08-25
Die Bewertung Humorvoll Vergleichender Und Herabsetzender Werbung written by Christian Hübenthal and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with Business & Economics categories.
Christian Hübenthal entwickelt auf der Grundlage von rechts-, wirtschafts- und werbewissenschaftlichen Erkenntnissen ein Testschema, welches eine einheitliche Herangehensweise an die Bewertung humorvoller Werbung ermöglicht und so die Rechtssicherheit für Werbende deutlich erhöhen kann. Das Ergebnis eines möglichen normativen Tests von Humor überprüft der Autor an den bereits untersuchten Fällen der Rechtsprechung, die in der Vergangenheit hierzu sehr unterschiedlich und unberechenbar geurteilt hat.
3a 7
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Author : Tim Dornis
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-12-02
3a 7 written by Tim Dornis and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-02 with Law categories.
Das Werk kommentiert umfassend das gesamte UWG. Die dritte Auflage berücksichtigt das 2. UWG-Änderungsgesetz, das 2016 zentrale Vorschriften des UWG geändert hat. Aufgrund der wissenschaftlichen Auswertung der bisher zur Reform erschienenen Literatur und Rechtsprechung ist das Werk der verlässlichste Kommentar zum UWG. Der Titel ist online im juris PartnerModul Gewerblicher Rechtsschutz/Urheberrecht.
Correspondent Central Banking Model Ccbm
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Author : European Central Bank
language : en
Publisher:
Release Date : 1998
Correspondent Central Banking Model Ccbm written by European Central Bank and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Clearing of securities categories.
Sales Enablement
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Author : Byron Matthews
language : en
Publisher: John Wiley & Sons
Release Date : 2018-05-01
Sales Enablement written by Byron Matthews and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Business & Economics categories.
Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice. Understand sales enablement and what it can do for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.
Lion On The Loose
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Author : Max Kruse
language : en
Publisher:
Release Date : 1968
Lion On The Loose written by Max Kruse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with categories.
A little boy and girl and their strange friends have many adventures while helping one friend, a lion who has escaped from a zoo, to return to his home in Africa.
Segmentation In Social Marketing
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Author : Timo Dietrich
language : en
Publisher: Springer
Release Date : 2016-10-21
Segmentation In Social Marketing written by Timo Dietrich and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-21 with Business & Economics categories.
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
A Short History Of The European Working Class
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Author : Wolfgang Abendroth
language : en
Publisher:
Release Date : 1972
A Short History Of The European Working Class written by Wolfgang Abendroth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Europe categories.
Racism And Philosophy
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Author : Susan E. Babbitt
language : en
Publisher: Cornell University Press
Release Date : 2018-10-18
Racism And Philosophy written by Susan E. Babbitt and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Philosophy categories.
By definitively establishing that racism has broad implications for how the entire field of philosophy is practiced—and by whom—this powerful and convincing book puts all members of the discipline on notice that racism concerns them. It simultaneously demonstrates to race theorists the significance of philosophy for their work.A distinguished cast of authors takes a stand on the importance of race, focusing on the insights that analyses of race and racism can make to philosophy—not just to ethics and political philosophy but also to the more abstract debates of metaphysics, philosophy of mind, and epistemology. Contemporary philosophy, the authors argue, continues to evade racism and, as a result, often helps to promote it. At the same time, anti-racist theorists in many disciplines regularly draw on crucial notions of objectivity, rationality, agency, individualism, and truth without adequate knowledge of philosophical analyses of these very concepts. Racism and Philosophy demonstrates the impossibility of talking thoughtfully about race without recourse to philosophy. Written to engage readers with a wide variety of interests, this is an essential book for all theorists of race and for all philosophers.
Market Entry In China
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Author : Christiane Prange
language : en
Publisher: Springer
Release Date : 2016-05-14
Market Entry In China written by Christiane Prange and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-14 with Business & Economics categories.
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Goethe And His Publishers
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Author : Siegfried Unseld
language : en
Publisher: University of Chicago Press
Release Date : 1996-11-15
Goethe And His Publishers written by Siegfried Unseld and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-11-15 with Biography & Autobiography categories.
Goethe and His Publishers organizes for the first time the myriad details of Goethe's career in print. Himself one of Germany's most eminent publishers, Siegfried Unseld brings a singular perspective to this biography, focusing our attention on an essential component of Goethe's literary endeavors: his relationship to his publishers. Carefully examining each work, Unseld covers the range of Goethe's oeuvre, from first anonymous publications to eventual monumental editions brought out by Johann Friedrich Cotta, the most renowned publisher of his day. Unseld sifts through the rich correspondence between Goethe and his publishers, as well as letters to and from friends, colleagues, and contemporaries. Analyzing publishing contracts, draft contracts, and historical documents, Unseld reveals the tremendous energy Goethe exerted on behalf of his manuscripts. During negotiations he was sometimes circumspect and reserved, at other times demanding and assertive. These exchanges not only shed new light on Goethe's complex character but also show how he changed the author's role in the publishing process. Thus, this work offers a penetrating study of the intricate and many-tiered relations between author and publisher, then and today.
