Die Ideen Community Zur Integration Von Kunden In Die Fr Hen Phasen Des Innovationsprozesses
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Die Ideen Community Zur Integration Von Kunden In Die Fr Hen Phasen Des Innovationsprozesses
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Author : Ulrich Bretschneider
language : de
Publisher: Springer-Verlag
Release Date : 2012-06-28
Die Ideen Community Zur Integration Von Kunden In Die Fr Hen Phasen Des Innovationsprozesses written by Ulrich Bretschneider and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-28 with Business & Economics categories.
Immer mehr Unternehmen verfolgen die Strategie, Kunden in ihre Innovationsentwicklung aktiv zu integrieren, um Kundenbedürfnisse adäquat umsetzen zu können. Ulrich Bretschneider untersucht Ideen-Communities als Methode der Kundenintegration. Er führt zunächst eine Fallstudienuntersuchung zur Erfassung grundlegender Gegebenheiten von Ideen-Communities durch. Darauf aufbauend beantwortet er verschiedene Detailfragen. Beispielsweise zeitg er, welche Motive und Persönlichkeitsmerkmale von Kunden die Ideenqualität sowie die Kundenbereitschaft zur Ideenabgabe beeinflussen.
Die Ideen Community Zur Integration Von Kunden In Die Fr Hen Phasen Des Innovationsprozesses
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Author : Ulrich Bretschneider
language : de
Publisher: Gabler Verlag
Release Date : 2012-06-07
Die Ideen Community Zur Integration Von Kunden In Die Fr Hen Phasen Des Innovationsprozesses written by Ulrich Bretschneider and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-07 with Business & Economics categories.
Immer mehr Unternehmen verfolgen die Strategie, Kunden in ihre Innovationsentwicklung aktiv zu integrieren, um Kundenbedürfnisse adäquat umsetzen zu können. Ulrich Bretschneider untersucht Ideen-Communities als Methode der Kundenintegration. Er führt zunächst eine Fallstudienuntersuchung zur Erfassung grundlegender Gegebenheiten von Ideen-Communities durch. Darauf aufbauend beantwortet er verschiedene Detailfragen. Beispielsweise zeitg er, welche Motive und Persönlichkeitsmerkmale von Kunden die Ideenqualität sowie die Kundenbereitschaft zur Ideenabgabe beeinflussen.
Innovationsorientierte Personalentwicklung
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Author : Benjamin Schültz
language : de
Publisher: Springer-Verlag
Release Date : 2013-11-26
Innovationsorientierte Personalentwicklung written by Benjamin Schültz and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Business & Economics categories.
In Zeiten fortschreitender Globalisierung und schnellen technologischen Wandels müssen Organisationen sich und ihre Produkte fortlaufend verbessern und nicht selten komplett neu erfinden. Doch statt Innovationen herrschen häufig eingefahrene Routinen vor. Die Autoren zeigen, wie sich der Weg zu einer innovationsförderlichen Kultur gestalten und die Kompetenz wichtiger Innovatoren gezielt ausbauen lässt. Dazu werden ausgewählte Maßnahmen der Personalentwicklung vorgestellt, die innovationsrelevante Ressourcen der Mitarbeiter und Führungskräfte erschließen. Durch die Implementierung abgestimmter Rahmenkonzepte sowie die Betrachtung von Innovationsprozessen in einem Gesamtzusammenhang wird es der psychologischen Innovationsförderung möglich, einen entscheidenden Beitrag zur Erfüllung unternehmerischer Ziele und Strategien zu leisten.
The Future Of Competition
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Author : C. K. Prahalad
language : en
Publisher: Harvard Business Press
Release Date : 2004-02-18
The Future Of Competition written by C. K. Prahalad and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
Patent Management
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Author : Oliver Gassmann
language : en
Publisher: Springer Nature
Release Date : 2020-11-28
Patent Management written by Oliver Gassmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-28 with Business & Economics categories.
This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US. A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book. Thomas Landolt, Managing Director, IBM A really comprehensive, all-in book about Patents – strategy, value, management and commercialization. And not forgetting what they are for – foster innovation. Dr. Joerg Thomaier, Head of IP Bayer Group
The Customer Centric Enterprise
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Author : Mitchell M. Tseng
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-27
The Customer Centric Enterprise written by Mitchell M. Tseng and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-27 with Business & Economics categories.
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Networks Of Innovation
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Author : Ilkka Tuomi
language : en
Publisher: OUP Oxford
Release Date : 2002-11-07
Networks Of Innovation written by Ilkka Tuomi and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-07 with Business & Economics categories.
Innovations are adopted when users integrate them in meaningful ways into existing social practices. Histories of major technological innovations show that often the creative initiative of users and user communities becomes the determining factor in the evolution of particular innovations. The evolutionary routes of the telephone, the Internet, the World Wide Web, email, and the Linux operating system all took their developers by surprise. Articulation of these technologies as meaningful products and systems was made possible by innovative users and unintended resources. Iterative and interactive models have replaced the traditional linear model of innovation during the last decade. Yet, heroic innovators and entrepreneurs, unambiguous functionality of products, and a focus on the up-stream aspects of innovation still underlie much discussion on innovation, intellectual property rights, technology policy, and product development. Coherent conceptual, theoretical and practical conclusions from research on knowledge creation, theory of learning, history of technology, and the social basis of innovative change have rarely been made. This book argues that innovation is about creating meaning; that it is inherently social; and is grounded in existing social practices. To understand the social basis of innovation and technology development we have to move beyond the traditional product-centric view on innovations. Integrating concepts from several disciplinary perspectives and detailed analyses of the evolution of Internet-related innovations, including packet-switched computer networks, World Wide Web, and the Linux open source operating system, the book develops foundations for a new theoretical and practical understanding of innovation. For example, it shows that innovative development can occur in two qualitatively different ways, one based on evolving specialization and the other based on recombination of existing socially produced resources. The expanding communication and collaboration networks have increased the importance of the recombinatory mode making mobility of resources, sociotechnical translation mechanisms, and meaning creation in communities of practice increasingly important for innovation research and product development.
The Management Of Technological Innovation
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Author : Mark Dodgson
language : en
Publisher: OUP Oxford
Release Date : 2008-02-07
The Management Of Technological Innovation written by Mark Dodgson and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-07 with Business & Economics categories.
The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations. The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching MTI. It combines the most relevant theoretical analysis with contemporary and historical empirical evidence to provide a comprehensive, yet concise and readable, guide to the challenges of MTI. By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization. Based on robust analysis, the book provides a wide range of empirical evidence from a huge diversity of case studies, with around fifty case studies newly written for this edition. It analyses MTI in all parts of the world, in companies large and small, and in services, manufacturing, and resource-based business sectors. This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses.
Open And Closed Innovation
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Author : Philipp Herzog
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-01-22
Open And Closed Innovation written by Philipp Herzog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-22 with Business & Economics categories.
Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be distinguished. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.
Inventing The Internet
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Author : Janet Abbate
language : en
Publisher: MIT Press
Release Date : 2000-07-24
Inventing The Internet written by Janet Abbate and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-07-24 with Science categories.
Janet Abbate recounts the key players and technologies that allowed the Internet to develop; but her main focus is always on the social and cultural factors that influenced the Internet's design and use. Since the late 1960s the Internet has grown from a single experimental network serving a dozen sites in the United States to a network of networks linking millions of computers worldwide. In Inventing the Internet, Janet Abbate recounts the key players and technologies that allowed the Internet to develop; but her main focus is always on the social and cultural factors that influenced the Internets design and use. The story she unfolds is an often twisting tale of collaboration and conflict among a remarkable variety of players, including government and military agencies, computer scientists in academia and industry, graduate students, telecommunications companies, standards organizations, and network users. The story starts with the early networking breakthroughs formulated in Cold War think tanks and realized in the Defense Department's creation of the ARPANET. It ends with the emergence of the Internet and its rapid and seemingly chaotic growth. Abbate looks at how academic and military influences and attitudes shaped both networks; how the usual lines between producer and user of a technology were crossed with interesting and unique results; and how later users invented their own very successful applications, such as electronic mail and the World Wide Web. She concludes that such applications continue the trend of decentralized, user-driven development that has characterized the Internet's entire history and that the key to the Internet's success has been a commitment to flexibility and diversity, both in technical design and in organizational culture.