Die Macht Des Kulturellen Unterschieds Die Konstruktion Von Differenz In Der Zusammenarbeit Von Sterreichischen Und Ungarischen Unternehmen
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Die Macht Des Kulturellen Unterschieds Die Konstruktion Von Differenz In Der Zusammenarbeit Von Sterreichischen Und Ungarischen Unternehmen
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Author : Sabine Echsel
language : de
Publisher: Diplomica Verlag
Release Date : 2013-05
Die Macht Des Kulturellen Unterschieds Die Konstruktion Von Differenz In Der Zusammenarbeit Von Sterreichischen Und Ungarischen Unternehmen written by Sabine Echsel and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05 with Social Science categories.
Die Autorin zeigt auf, wie das Argument ?kulturelle Unterschiede? verwendet wird, um Konflikte in der Zusammenarbeit von ost”sterreichischen und westungarischen Unternehmen zu erkl„ren. Aufzeichnungen aus vier Jahren Mitarbeit in einem EU Projekt anl„sslich des EU Beitritts von Ungarn geben einen umfassenden Einblick in die Alltagserfahrungen der AkteurInnen. Als Analyserahmen werden die Dynamik des Neoliberalismus und die Eingliederung von Ungarn als marginalisierten Teil der EU, die Konzepte Orientalismus und Balkanismus, welche die Organisation der kollektiven Repr„sentation und Abwertung erkl„ren, sowie die Rolle der interkulturellen BeraterInnen bei der Kulturalisierung von Konflikten, herangezogen. Die Studie zeigt auf, dass die Beziehungen der handelnden Personen auf der Makroebene gestaltet werden und von einer Machtasymmetrie gepr„gt sind. Aus dominanter Position werden Identit„ten zugeschrieben, vermeintliche oder tats„chliche Differenzen werden zur Konstruktion eines positiven, berlegenen Selbst in Abgrenzung zum unvollkommenen Anderen.
Hungary Since 1945
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Author : Árpád von Klimó
language : en
Publisher: Routledge
Release Date : 2017-12-14
Hungary Since 1945 written by Árpád von Klimó and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-14 with History categories.
Lying on the political fault line between East and West for the past seventy-five years, the significance of Hungary in geopolitical terms has far outweighed the modest size of its population. This book charts the main events of these tumultuous decades including the 1956 Uprising, the end of Hungarian communism, entry into the European Union and the rise to power of Viktor Orbán and the national-conservative ruling party Fidesz.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Thinking Differently
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Author : Gabrielle Griffin
language : en
Publisher: Zed Books
Release Date : 2002-10
Thinking Differently written by Gabrielle Griffin and has been published by Zed Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10 with History categories.
This book is the first to ask whether there is a specifically European dimension to certain major issues in Women's Studies. It strives to create a synergetic debate among different disciplines and cultural traditions in Europe, and, in doing so, fills some gaps in our knowledge about women and enriches debates hitherto dominated by Anglo-American influences. Among the new areas of enquiry opened up in this book by the specificities of European Women's Studies are: * The fact that Europe has repeatedly experienced warfare on its own territory which has impacted significantly on women. Hence the focus in this volume on women and militarism, and on ethnic cleansing as an attack on the family. * The abidingly problematic relationship between feminism and anti-semitism, and issues of migration and 'whiteness' in a context where racism reflects the colonial histories of particular European countries. * The importance of passion and the emotions, as well as psychoanalytical theory, for politics particularly in Southern and Eastern European countries. * Current problems facing Europe, including the decline of the welfare state, the phenomenon of the 'single' woman, and the relationship between women's rights and human rights. * The diverse faces of feminist movements in particular European countries. Reading feminism from a European perspective will enable readers to reflect upon the ways in which changes in political, social and cultural positions and practices over the past century in Europe have impacted on feminist thinking and theorizing. The volume raises important issues about the transfer of feminist concepts across cultures and languages. And to English-speaking audiences the volume also offers fresh viewpoints on some of the key debates in Women's Studies.
International Conflict Resolution
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Author : Charles Hauss
language : en
Publisher: Bloomsbury Publishing
Release Date : 2001-08-02
International Conflict Resolution written by Charles Hauss and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-02 with Political Science categories.
A lively introduction to both theory and practice. A broad selection of case studies, covering the major conflicts the world has faced since 1990, provide readers with material they can use to form their own judgment about the theories. This lively, clearly-structured text will be invaluable for course use in both International Relations and Peace and Conflict Resolution Studies.
The Making And Unmaking Of Whiteness
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Author : Birgit Brander Rasmussen
language : en
Publisher: Duke University Press
Release Date : 2001-09-07
The Making And Unmaking Of Whiteness written by Birgit Brander Rasmussen and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-07 with History categories.
A collection of new essays in race theory, drawn from the 4/97 Berkeley conference.
Between Woman And Nation
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Author : Caren Kaplan
language : en
Publisher: Duke University Press
Release Date : 1999
Between Woman And Nation written by Caren Kaplan and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Social Science categories.
An examination of nationalism and gender.
Beyond The Pale
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Author : Vron Ware
language : en
Publisher: Verso Books
Release Date : 2015-06-09
Beyond The Pale written by Vron Ware and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-09 with Social Science categories.
How have ideas about white women figured in the history of racism? Vron Ware argues that they have been central, and that feminism has, in many ways, developed as a political movement within racist societies. Dissecting the different meanings of femininity and womanhood, Beyond the Pale examines the political connections between black and white women, both within contemporary racism and feminism, as well as in historical examples like the anti-slavery movement and the British campaign against lynching in the United States. Beyond the Pale is a major contribution to anti-racist work, confronting the historical meanings of whiteness as a way of overcoming the moralism that so often infuses anti-racist movements.
East Central Europe In The Modern World
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Author : Andrew C. Janos
language : en
Publisher: Stanford University Press
Release Date : 2000
East Central Europe In The Modern World written by Andrew C. Janos and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Political Science categories.
A study of East Central Europe and its place in the modern world. Combining narrative with analysis, it presents the past and present of East Central Europe in the larger context of the political and economic history of the continent.
Letters From Turkey
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Author : Keleman Mikes
language : en
Publisher: Routledge
Release Date : 2018-10-24
Letters From Turkey written by Keleman Mikes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-24 with Social Science categories.
First published in 2000. Letters from Turkey, considered the best Hun,garian prose of the eighteenth century, is written by Kelemen Mikes, a Transylvanian nobleman who went into exile with Ferenc Rakoczi II, the Prince of Transylvania, after the War of Independence in 1704 - 1711 in which the Prince fought to preserve independent Transylvania. The Prince and his entourage spent some years in France, and were then invited to Turkey by Sultan Ahmed III, going there in 1717. Some of the party eventually left, but, like Rakoczi, Mikes spent the rest of life in exile in Turkey. This memoir had a considerable vogue in Transylvania at the time, and Mikes writes in a well-established tradition. The 207 letters, never before translated from Hungarian, were addressed over some forty years to an aunt in Constantinople. In them, Mikes speaks of the Hungarians' daily life, their hopes and disappointments, and of current events in Turkey and beyond; he describes the deaths of some of the party including that of the Prince himself. He also gives an account of a military campaign along the Danube and an embassy to Moldova, ranging over religious, historical and philosophical topics and recounting numerous anecdotes. All the while his patriotic feelings never leave him, nor does his affection, not unblinkered, for his Prince. The last letter, written four years before his death, sees him become head of the Hungarian community in Turkey, last survivor of the original band of Transylvanian nobles exiled to a far country.
