Die Nutzung Sozialer Medien In Unternehmenskrisen Einfluss Auf Die Klassische Krisenkommunikation Und Strategischer Einsatz
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Die Nutzung Sozialer Medien In Unternehmenskrisen Einfluss Auf Die Klassische Krisenkommunikation Und Strategischer Einsatz
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Author : Sandra Heimrich
language : de
Publisher: GRIN Verlag
Release Date : 2019-03-26
Die Nutzung Sozialer Medien In Unternehmenskrisen Einfluss Auf Die Klassische Krisenkommunikation Und Strategischer Einsatz written by Sandra Heimrich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Business & Economics categories.
Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Otto-Friedrich-Universität Bamberg, Sprache: Deutsch, Abstract: Diese Arbeit thematisiert den strategischen Umgang mit Unternehmenskrisen im Hinblick auf den Einsatz sozialer Medien, um möglichst gestärkt aus einer Krisensituation hervorzugehen. Folgende Forschungsfragen liegen der Seminararbeit zugrunde: Wie beeinflusst der Einsatz von Social Media die klassische Krisenkommunikation in Unternehmenskrisen? Und davon ausgehend – wie können professionelle Kommunikatoren soziale Medien im Krisenfall strategisch nutzen? Zur Beantwortung der beiden zugrundeliegenden Fragestellungen wurde ein deskriptives Vorgehen gewählt. Die nachfolgende Arbeit fokussiert sich anfangs auf die basalen Termini: Die Begriffe Krise, Krisenkommunikation und soziale Medien werden definiert sowie in Bezug auf das Erkenntnisinteresse charakterisiert. Das nachfol-gende Kapitel widmet sich dem Einsatz von Social Media im Krisenfall. Die strukturellen Rahmenbedingungen der sozialen Medien werden hierbei erörtert und in Verbindung mit den Anforderungen an eine effektive Krisenkommunikation gesetzt. Dazu zählen die Auflösung des klassischen Rollenverständnisses, der Aktualitätszwang, die veränderten Machtverhältnisse sowie die Krisenerzeugung in den sozialen Medien. Im Anschluss daran werden die Opportunitäten, die sich durch den Einsatz von Social Media im Rahmen der Krisenkommunikation ergeben, den vorangegangenen Anforderungen vergleichend gegenübergestellt. Ein weiteres Kapitel gibt Empfehlungen für strategische Krisenkommunikationsmaßnahmen in den sozialen Medien. Dabei wird zwischen Maßnahmen zur Krisenprävention, Krisenintervention und Krisenevaluation differenziert. Ein Fazit führt abschließend die wichtigsten Erkenntnisse zusammen.
Communication Yearbook 21
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Author : Michael Roloff
language : en
Publisher: Routledge
Release Date : 2012-03-22
Communication Yearbook 21 written by Michael Roloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-22 with Language Arts & Disciplines categories.
Communication Yearbook 21 reflects the rich diversity of the field of communication, both in terms of content areas and methods. The topics of the eleven reviews range from interpersonal influence to media practices and effects. The authors address issues such as organizational democracy and change, intercultural negotiation, journalism and broadcasting practices, the management off crisis and the relationship between media and the presidency. The volume was originally published in 1998. In addressing these issues, narratives, historical accounts and meta-analytic techniques are employed.
Disaster Operations And Decision Making
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Author : Roger C. Huder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-22
Disaster Operations And Decision Making written by Roger C. Huder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-22 with Political Science categories.
The only book to combine emergency management principLEs with proven military concepts Good disaster plans do not guarantee a good response. Any disaster plan rarely survives the first rain bands of a hurricane or the first tremors of an earthquake. While developing plans is essential, there must be systems in place to adapt these plans to the ever-changing operational environment of a disaster. Currently there is no set of standard disaster response principles to guide a community. The National Incident Management System (NIMS) and the Incident Command System (ICS) provide the framework to implement operational decisions, but they were never designed as operational concepts. The military has developed just such concepts and many of them can be adapted for civilian use. Disaster Operations and Decision Making adapts those military concepts and combines them with disaster lessons learned to create a new opera-tional paradigm. Emphasizing team building, Emergency Operations Center operational systems, and situational awareness, the book details easily adopted methods. All of these methods are designed to be incorporated into the NIMS and ICS framework to enhance a community's response to any type of disaster. Disaster Operations and Decision Making is an essential resource for emergency managers, fire chiefs, law enforcement officers, homeland security professionals, public health officials, and anyone else involved or interested in crisis management.
Crisis Management In The Tourism Industry
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Author : Dirk Glaesser
language : en
Publisher: Routledge
Release Date : 2006-10-19
Crisis Management In The Tourism Industry written by Dirk Glaesser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-19 with Business & Economics categories.
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as: * Terrorism and criminal activities * Risk perceptions and the influencing variables * The stakeholder concepts * Analysis methods- visibility of advantages/disadvantages of methods * Marketing instruments and best practices Written by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA. The book provides discussion of: * The influential effect of the mass media How crises effect the purchase decision process Destination branding/image and its manipulation Preventative crises management and strategies Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
Handbook Of Risk And Crisis Communication
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Author : Robert L. Heath
language : en
Publisher: Routledge
Release Date : 2020-10-28
Handbook Of Risk And Crisis Communication written by Robert L. Heath and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-28 with Business & Economics categories.
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.
Tallinn Manual On The International Law Applicable To Cyber Warfare
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Author : Michael N. Schmitt
language : en
Publisher: Cambridge University Press
Release Date : 2013-03-07
Tallinn Manual On The International Law Applicable To Cyber Warfare written by Michael N. Schmitt and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Law categories.
The result of a three-year project, this manual addresses the entire spectrum of international legal issues raised by cyber warfare.
Ongoing Crisis Communication
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Author : W. Timothy Coombs
language : en
Publisher: SAGE Publications
Release Date : 2018-12-18
Ongoing Crisis Communication written by W. Timothy Coombs and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-18 with Business & Economics categories.
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making. Visit the author′s blog at https://coombscrisiscommunication.wordpress.com.
Organizational Crisis Communication
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Author : Finn Frandsen
language : en
Publisher: SAGE
Release Date : 2016-10-19
Organizational Crisis Communication written by Finn Frandsen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-19 with Business & Economics categories.
When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.
Brands
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Author : S. Hart
language : en
Publisher: Springer
Release Date : 1997-11-14
Brands written by S. Hart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11-14 with Business & Economics categories.
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
The Black Swan
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Author : Nassim Nicholas Taleb
language : en
Publisher: Random House Digital, Inc.
Release Date : 2009-10-13
The Black Swan written by Nassim Nicholas Taleb and has been published by Random House Digital, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-13 with Forecasting categories.
In the author's point of view, a black swan is an improbable event with three principal characteristics - It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don't know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the 'impossible'.