Die Zukunftsf Higkeit Der Tourist Informationen Unter Besonderer Ber Cksichtigung Des Innenmarketings Am Beispiel Ostdeutschland
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Die Zukunftsf Higkeit Der Tourist Informationen Unter Besonderer Ber Cksichtigung Des Innenmarketings Am Beispiel Ostdeutschland
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Author : Annika Schulz
language : de
Publisher: diplom.de
Release Date : 2007-01-26
Die Zukunftsf Higkeit Der Tourist Informationen Unter Besonderer Ber Cksichtigung Des Innenmarketings Am Beispiel Ostdeutschland written by Annika Schulz and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-26 with Travel categories.
Inhaltsangabe:Einleitung: Innenmarketing hat die Aufgabe, alle am Tourismus Beteiligten zusammenzuführen und durch deren Zusammenarbeit die Attraktivität des Ortes langfristig zu steigern. Die Organisationsform einer Tourist-Information bedarf eines professionellen Innenmarketings um die örtlichen, politischen und ökonomischen Anspruchsgruppen in Einklang zu bringen. Innenmarketing wirkt als Katalysator für Kooperationsbeziehungen jeder Art, das bedeutet es soll alle Unklarheiten zwischen den Anspruchsgruppen beseitigen und deren Zusammenarbeit forcieren. Es fokussiert darüber hinaus die Mitarbeiter der Tourist-Information. Es sorgt für die Motivation und Qualifikation der Angestellten und schafft somit die Basis dafür, dass die Herausforderungen des Marktes erfolgreich bewältigt werden können. Das Innenmarketing ist gegenwärtig allerdings ein Aufgabenschwerpunkt, dessen Bedeutung in Tourist-Informationen bislang weitgehend verkannt wird. Diese Aussage stützt sich auf eine Erhebung des dwif (Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr) im Jahr 2004. Ferner lassen sich einige strukturelle Probleme im Deutschlandtourismus erkennen, die nicht zuletzt im Zusammenhang mit der geringen Gewichtung des Aufgabenschwerpunktes Innenmarketing betrachtet werden sollte. „Im so genannten öffentlich orientierten Fremdenverkehr gilt offenbar das Motto: Je größer die Zahl der Tourismusstellen, desto größer die Zahl der Werbetreibenden und umso größer der Werbeerfolg“. Mit dieser Aussage beschreibt Bleile die Situation im deutschen Inlandstourismus und deutet damit auf die Strukturproblematik hin, die sich wie folgt darstellt: • Kreis- und Landesgrenzen stimmen meist nicht mit den Reisegebieten überein. • Der Regionalismus (Stichwort „Kirchturmdenken“) ist immer noch sehr verbreitet. • Die Einflussnahme von Politik und Verwaltung ist im Tourismus stark ausgeprägt. • Meist keine Erfolgskontrolle und Aufgabenkritik in den Organisationen. • Mangelnde Transparenz und fehlende eindeutige Aufgabenverteilung zwischen einzelnen Tourist-Informationen führt zu Doppelarbeit und Ressourcenverschwendung und Unzufriedenheit mit den Leistungen der Organisation. • Schlechte finanzielle und personelle Ausstattung führt zu mangelnder Leistungsfähigkeit. • Interne Faktoren wie die Mitarbeitermotivation und eine konsequente Personalentwicklung werden oft vernachlässigt. Seit einigen Jahren gibt es bereits punktuelle Vereinheitlichungs– und [...]
Etourism Case Studies
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Author : Roman Egger
language : en
Publisher: Routledge
Release Date : 2011-01-03
Etourism Case Studies written by Roman Egger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.
Business Research
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Author : Jill Collis
language : en
Publisher: Palgrave Macmillan
Release Date : 2003-07-04
Business Research written by Jill Collis and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-04 with Business & Economics categories.
Business Research provides a clear and practical guide for undergraduate research methods courses and individual research projects at both undergraduate and postgraduate level. The second edition retains the strong conceptual underpinning and practical orientation that has proved so popular with lecturers and students and introduces a number of new features.
Monetary Policy
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Author : Peter Bofinger
language : en
Publisher: Oxford University Press
Release Date : 2001-10-04
Monetary Policy written by Peter Bofinger and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-10-04 with Business & Economics categories.
This book provides an in-depth description and analysis of monetary policy in Europe and the United States. Unusually for a volume in the field, it focuses on actual monetary policy—-targets, institutions, strategies, and instruments—-but traditional and contemporary theoretical approaches to monetary policy form the basis for each chapter. Concentrating specifically on the European Central Bank, Monetary Policy offers one of the first comprehensive guides to understanding the targets, strategy, and instruments of the ECB. In the past, many books have presented mere descriptions of the institutional framework without providing a theoretical framework, while others have dealt mainly with theoretical aspects, thus neglecting the policy implications of their analysis. By combining a theoretical with a policy-oriented approach, Peter Bofinger succeeds in closing this gap in the monetary policy literature. As a result, his book will appeal to a broad readership, including investment bankers and other professional investors, central bankers, and scholars working in the field.
Tourism
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Author : Chris Cooper
language : en
Publisher: Ft Press
Release Date : 2007-06-21
Tourism written by Chris Cooper and has been published by Ft Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-21 with Business & Economics categories.
This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa. Companion website includes an Instructor's Manual and Powerpoint slides for the tutor; self-assessment questions, weblinks and a glossary of key terms for the student. Suitable for a wide range of introductory and other modules on undergraduate and postgraduate degree programmes in Tourism
Macroeconomics And New Macroeconomics
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Author : Bernhard Felderer
language : en
Publisher: Springer Science & Business Media
Release Date : 1992-08-21
Macroeconomics And New Macroeconomics written by Bernhard Felderer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-21 with Business & Economics categories.
This book gives a comprehensive account of traditional and more recent developments in macroeconomic theory. It is written primarily for students at the intermediate level. The book differs from the customary expositions in that the authors do not discuss topic by topic but orthodoxy by orthodoxy. Thus, the main approaches, like Classical theory, Keynesian theory, theory of portfolio selection, Monetarism, Rational Expectations theory, and Neokeynesian "disequilibrium" theory are presented in historical order. Each of these approaches is substantiated and criticized in a self-contained chapter, and the authors have taken great pains to bring out the relations and differences between them. A mathematical appendix reviews those mathematical facts which are especially important for macroeconomic models and serves to make the text easy to read.
An Introduction To Bankruptcy Law
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Author : Martin A. Frey
language : en
Publisher:
Release Date : 1992
An Introduction To Bankruptcy Law written by Martin A. Frey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Law categories.