Digital Innovations For Customer Engagement Management And Organizational Improvement
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Digital Innovations For Customer Engagement Management And Organizational Improvement
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Author : Sandhu, Kamaljeet
language : en
Publisher: IGI Global
Release Date : 2020-06-12
Digital Innovations For Customer Engagement Management And Organizational Improvement written by Sandhu, Kamaljeet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-12 with Business & Economics categories.
Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company’s continued success. Digital Innovations for Customer Engagement, Management, and Organizational Improvement is an essential reference source that discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book is ideally designed for managers, business executives, marketers, consumer analysts, IT consultants, industry professionals, academicians, researchers, and students.
Build For Change
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Author : Alan Trefler
language : en
Publisher: John Wiley & Sons
Release Date : 2014-06-03
Build For Change written by Alan Trefler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience—whether good or bad—can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can—and must—be done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.
Insights Innovation And Analytics For Optimal Customer Engagement
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Author : Nagaraj, Samala
language : en
Publisher: IGI Global
Release Date : 2021-02-12
Insights Innovation And Analytics For Optimal Customer Engagement written by Nagaraj, Samala and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-12 with Business & Economics categories.
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-01-05
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience
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Author : Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2022-03-11
Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience written by Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Business & Economics categories.
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
Leveraging Chatgpt And Artificial Intelligence For Effective Customer Engagement
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Author : Bansal, Rohit
language : en
Publisher: IGI Global
Release Date : 2024-01-24
Leveraging Chatgpt And Artificial Intelligence For Effective Customer Engagement written by Bansal, Rohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Business & Economics categories.
Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions.
Innovations In Digital Branding And Content Marketing
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Author : Das, Subhankar
language : en
Publisher: IGI Global
Release Date : 2020-09-25
Innovations In Digital Branding And Content Marketing written by Das, Subhankar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-25 with Business & Economics categories.
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
Organizational Innovation In The Digital Age
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Author : Carolina Machado
language : en
Publisher: Springer Nature
Release Date : 2022-04-18
Organizational Innovation In The Digital Age written by Carolina Machado and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-18 with Technology & Engineering categories.
This book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be based on key resources such as research and development and human resources and need to enable companies to respond to challenges they may face due to the digital economy. It explains how organizational innovation can be used to improve business’s development, performance, conduct and outcomes. Contributing to stimulate the growth and development of each individual in a dynamic, competitive and global economy, the present book can be used by a diverse range of readers, including academics, researchers, managers and engineers interested in matters related with Organizational Innovation in the Digital Age.
Strategic Cooperation And Partnerships Between Australia And South Asia Economic Development Trade And Investment Opportunities Post Covid 19
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Author : Medhekar, Anita
language : en
Publisher: IGI Global
Release Date : 2022-02-11
Strategic Cooperation And Partnerships Between Australia And South Asia Economic Development Trade And Investment Opportunities Post Covid 19 written by Medhekar, Anita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-11 with Business & Economics categories.
The COVID-19 pandemic has forced countries around the globe into lockdown, imposing trade and travel restrictions with devastating economic impacts on all sectors of the economy. In working toward greater economic stability, Australia has been strengthening its trade relations with other countries, which is reflected through its increased strategic relations with India. However, it is now essential to explore how Australia is working to further expand its collaboration with other South Asian countries and find new markets and opportunities for trade, investment, tourism, international education, and business dealings for its resources, services, manufacturing, and technology sectors. Strategic Cooperation and Partnerships Between Australia and South Asia: Economic Development, Trade, and Investment Opportunities Post COVID-19 provides an overview of the Australian trade and investment relationship with South Asian countries and identifies the trends and developments of bilateral trade agreements in strategic areas of trade, tourism, investment, education, prior and post COVID-19. Covering topics such as international trade, climate change policy, and macroeconomics, it is ideal for policymakers, practitioners, industry professionals, government officials, academicians, researchers, instructors, and students.
Sustainable Development And Innovation Of Digital Enterprises For Living With Covid 19
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Author : Subhra R Mondal
language : en
Publisher: Springer Nature
Release Date : 2022-07-12
Sustainable Development And Innovation Of Digital Enterprises For Living With Covid 19 written by Subhra R Mondal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-12 with Business & Economics categories.
This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19. This book will bring new dimensions of study to the concept of digital enterprises which is sure to change after COVID-19 as it has upended the way in which people work, live and communicate. Covering a broad range of topics related to digital enterprises, this book is meant for business owners, digital professionals, managers, researchers, and academics who are seeking to integrate digital enterprises in order to allow organizations and countries to stay on a sustainable development trajectory while living with COVID-19.
