Digital Marketing Beats
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Digital Marketing Beats
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Author : Tarannum Khan
language : en
Publisher:
Release Date : 2019-10-23
Digital Marketing Beats written by Tarannum Khan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-23 with categories.
A Book for Beginners, Rising Startups, and Bootstrapped Entrepreneurs Do you want to grow your business and career in 2020? Let's make your journey easier. This book deepens the underlying concepts to choose the right platform and target audience and is based on current statistics, trends, and reports. Besides this, it provides a functional approach in today's scenario and is designed to enable holistic learning for entrepreneurs and professionals. The main aim is to enhance the chances of the success rate of startups and careers. This book comprises of following sections that include: Section 1: Growth of business and career in 2019-20 Section 2: Latest statistics and their effects on strategies Section 3: Trends of 2019-20 and how to use them in a business plan Section 4: Growing career opportunities in 2019-20 and certifications Section 5: Top branding channels & money-making methods for 2019-20 About the Author Tarannum Khan is a passionate and proactive marketer, blogger, author, educationist, and speaker having more than 8 years of experience. She has proficiency in SEO, designing, & animation software for promotional campaigns and has the edge over Google Ads, Affiliate Programs, Promotional Content, SMM, SMO, and Blogging.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-06-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
Digital Marketing Insights 2018
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Author : Social Beat Digital Marketing LLP
language : en
Publisher: Notion Press
Release Date : 2018-06-14
Digital Marketing Insights 2018 written by Social Beat Digital Marketing LLP and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
Did you know that 95% of videos consumed in India are not in English? Yes, you read that right! India is becoming a trendsetter and changing the way Internet users are consuming content. Currently, there are about 450 million Internet users in India, and this is set to increase to a whopping 635.8 million by 2021. These numbers are pushing Indian brands to leverage digital marketing as a crucial part of their media mix. In this book, we have highlighted the importance of digital marketing with surprising statistics on content consumption patterns. We also reveal the top digital marketing trends with insights from social media, SEO & content marketing, video, digital advertising and UX design. We have sector-specific strategies that highlight the challenges faced by leading industries like finance, FMCG, real estate, healthcare and e-commerce. Stay ahead of the competition with our proven tailor-made solutions, which have been compiled by leading digital marketing experts across the country.
Social Media Marketing Productivity Hacks
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Author : Rory Ames-Hyatt
language : en
Publisher: Rory Ames-Hyatt
Release Date : 2019-11-01
Social Media Marketing Productivity Hacks written by Rory Ames-Hyatt and has been published by Rory Ames-Hyatt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-01 with Self-Help categories.
Is Social Media Marketing Turning Into A Time Suck? Want To Learn How To Build Your Brand In Half The Time? Or Maybe You're Struggling To Find Enough Hours In The Day To Grow Your Online Business… It can be frustrating - even overwhelming - to grow your business on multiple social media platforms all at once. Or the other hand, you might already have your digital marketing strategy worked out, but still find yourself struggling to scale your business as managing all of those comments, direct messages and emails is beginning to overload your inbox. If any of this sounds familiar, then Social Media Marketing Productivity Hacks was written for you. You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business… but it doesn't have to be that way. In fact, social media marketing needn't take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer-base on auto-pilot! How, you ask? Well, there are a number of simple and easy-to-use tools that can help you manage your brand online - saving you both time and money. And you don't need to spend a fortune, or have a technical background, to use these tools! This is where Social Media Marketing Productivity Hacks comes in, because this book is your guide to learning exactly how to run your business or brand more efficiently, freeing you from having to make endless social media posts every single day. Inside the chapters of Social Media Marketing Productivity Hacks you will learn: How to effortlessly boost your businesses ROI virtually overnight… … simply by streamlining your social media marketing efforts with these simple online time management apps. Why being productive is more than just using the right tools… … and why it is also about having the right mindset about your online brand. Find out how you can legally spy on your competitors and find out what kind of content is converting for their business… … saving you time and money by allowing you to zero in on the very best ways to capture your audiences attention. Discover how to run your Facebook, Instagram, and Twitter accounts on auto-pilot… … by letting these super-simple software tools take on all of the heavy lifting of posting multiple times each day. How to never be stuck for content ideas ever again… … by learning which blog posts and videos your potential audience, clients, and customers are liking, commenting, and following online. Plus so much more!
Decoding The Digital Jungle
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Author : Vikas Chawla, David Appasamy, Nandita Raman
language : en
Publisher: Notion Press
Release Date : 2021-04-07
Decoding The Digital Jungle written by Vikas Chawla, David Appasamy, Nandita Raman and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-07 with Business & Economics categories.
Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand’s online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.
Unfunnel
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Author : Joey Barker
language : en
Publisher: unfunnel.com
Release Date :
Unfunnel written by Joey Barker and has been published by unfunnel.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Author, SEO consultant, web strategist and startup coach Joey Barker introduces the business model that beats even the best modern marketing strategy with any product, market niche, audience or revenue model. The unfunnel methodology focuses on two key users that every buyer market will always have. And why any startup that refuses to identify both of the two - and appeal to both equally - cannot win in the modern digital economy. Barker explains how to find these personas, target them easily and find the paint points that will help you launch an unbeatable product or solution that gets easy sales, social shares and lifetime customers. At the end, he gives you a guaranteed source of funding, and rewards you for reading with a never-before-used show of confidence in this must-read ebook phenomenon. Beat the Best Marketers Online With A Better Revenue Model (in 90 Days)
The Art Of Digital Marketing
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Author : Ian Dodson
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-18
The Art Of Digital Marketing written by Ian Dodson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-18 with Business & Economics categories.
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Introduction To Digital Marketing 101
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Author : FigueroaA Cecilia
language : en
Publisher: BPB Publications
Release Date : 2019-09-20
Introduction To Digital Marketing 101 written by FigueroaA Cecilia and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Business & Economics categories.
Skyrocket your business goals with this hands on guideKey Features Online advertising Online marketing campaigns Mail marketing Website marketing Opt-in email Mobile marketing Marketing data Digital strategy Consumer marketing DescriptionSocial media marketing has stemmed from people's communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand thechanges and transformations the field of marketing has undergone until now, it is important to know its origin.This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics andonline advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? What are the prerequisites for a successful business? What will happen if your company does not use digital marketing for your business? Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently? What will you learn Design, organize, and monitor strategies. Optimize your website SEO. Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. Integrate mobile marketing and mail marketing campaigns. Use Google Analytics. Improve the accessibility and usability of a website and UX. Stand out on LinkedIn. Apply Big data and machine learning to digital marketing.Who this book is forAnyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. Table of contents1. Define your audience: Marketing plan & value proposition.2. Content strategy: Key process to improve content creation.3. Use social media for your business.4. Social ads: Make people think and talk.5. SEO for beginners: Title, URL, & CTR6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search)7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms.8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization.9. Analyze what people do in your website: Google Analytics & Big data.10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch About the authorCecilia Figueroa is an expert in digital marketing and specializes in tactical and strategic innovation to achieve maximum business success. With ten years of experience in the sales and business world, in 2016 she switched to digital marketing and has been designing marketing campaigns for American and European companies.
Social Media Marketing Productivity Hacks
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Author : Rory Ames-Hyatt
language : en
Publisher: Social Media Marketing Masterclass
Release Date : 2019-11
Social Media Marketing Productivity Hacks written by Rory Ames-Hyatt and has been published by Social Media Marketing Masterclass this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11 with categories.
Is Social Media Marketing Turning Into A Time Suck? Want To Learn How To Build Your Brand In Half The Time? Or Maybe You're Struggling To Find Enough Hours In The Day To Grow Your Online Business... It can be frustrating - even overwhelming - to grow your business on multiple social media platforms all at once. Or the other hand, you might already have your digital marketing strategy worked out, but still find yourself struggling to scale your business as managing all of those comments, direct messages and emails is beginning to overload your inbox. If any of this sounds familiar, then Social Media Marketing Productivity Hacks was written for you. You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business... but it doesn't have to be that way. In fact, social media marketing needn't take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer-base on auto-pilot! How, you ask? Well, there are a number of simple and easy-to-use tools that can help you manage your brand online - saving you both time and money. And you don't need to spend a fortune, or have a technical background, to use these tools! This is where Social Media Marketing Productivity Hacks comes in, because this book is your guide to learning exactly how to run your business or brand more efficiently, freeing you from having to make endless social media posts every single day. Inside the chapters of Social Media Marketing Productivity Hacks you will learn: How to effortlessly boost your businesses ROI virtually overnight... ... simply by streamlining your social media marketing efforts with these simple online time management apps. Why being productive is more than just using the right tools... ... and why it is also about having the right mindset about your online brand. Find out how you can legally spy on your competitors and find out what kind of content is converting for their business... ... saving you time and money by allowing you to zero in on the very best ways to capture your audiences attention. Discover how to run your Facebook, Instagram, and Twitter accounts on auto-pilot... ... by letting these super-simple software tools take on all of the heavy lifting of posting multiple times each day. Never be stuck for content ideas ever again... ... by learning which blog posts and videos your potential audience, clients, and customers are liking, commenting, and following online. Plus so much more! So go ahead and add Social Media Marketing Productivity Hacks to your shopping cart RIGHT NOW, so you can start eliminating those time wasting tasks, and start using time management tools that really work!
Digital Marketing For Dummies
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Author : Ryan Deiss
language : en
Publisher: John Wiley & Sons
Release Date : 2020-07-27
Digital Marketing For Dummies written by Ryan Deiss and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-27 with Business & Economics categories.
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!