Digital Marketing In Der Praxis Seo Sea Und Conversion In Der Praktischen Anwendung
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Digital Marketing In Der Praxis Seo Sea Und Conversion In Der Praktischen Anwendung
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Author : Josef Tischmacher
language : de
Publisher: GRIN Verlag
Release Date : 2022-10-11
Digital Marketing In Der Praxis Seo Sea Und Conversion In Der Praktischen Anwendung written by Josef Tischmacher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-11 with Business & Economics categories.
Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Fachhochschule des bfi Wien GmbH (E-Learning Group), Veranstaltung: Marketing & Digital Marketing, Sprache: Deutsch, Abstract: Die Hausarbeit beschäftigt sich mit einschlägigen Begrifflichkeiten rund um SEO, SEA, Google Ads und beantwortet folgende Fragen: Was hat es mit der Conversion auf sich? Wie funktioniert der Suchalgorithmus von Google und was sollte dabei bei der Erstellung einer Website unbedingt beachtet werden?
Begriffe Des Online Marketings Conversion Rate Sea Und Seo
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Author : Hannes Steiner
language : de
Publisher: GRIN Verlag
Release Date : 2022-10-11
Begriffe Des Online Marketings Conversion Rate Sea Und Seo written by Hannes Steiner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-11 with Business & Economics categories.
Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Fachhochschule des bfi Wien GmbH (MBA Digital Marketing & Data Management), Sprache: Deutsch, Abstract: Diese Arbeit erläutert einige Grundbegrifflichkeiten des Online- und Social Media-Marketings. Neben der Berechnung der Conversion Rate wird auch auf Tools des Suchmaschinenmarketings und der Suchmaschinenoptimierung eingegangen. Die Ergebnisse werden anhand von Beispielen aus der Realität näher erläutert.
Entity Oriented Search
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Author : Krisztian Balog
language : en
Publisher: Springer
Release Date : 2018-10-02
Entity Oriented Search written by Krisztian Balog and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-02 with Computers categories.
This open access book covers all facets of entity-oriented search—where “search” can be interpreted in the broadest sense of information access—from a unified point of view, and provides a coherent and comprehensive overview of the state of the art. It represents the first synthesis of research in this broad and rapidly developing area. Selected topics are discussed in-depth, the goal being to establish fundamental techniques and methods as a basis for future research and development. Additional topics are treated at a survey level only, containing numerous pointers to the relevant literature. A roadmap for future research, based on open issues and challenges identified along the way, rounds out the book. The book is divided into three main parts, sandwiched between introductory and concluding chapters. The first two chapters introduce readers to the basic concepts, provide an overview of entity-oriented search tasks, and present the various types and sources of data that will be used throughout the book. Part I deals with the core task of entity ranking: given a textual query, possibly enriched with additional elements or structural hints, return a ranked list of entities. This core task is examined in a number of different variants, using both structured and unstructured data collections, and numerous query formulations. In turn, Part II is devoted to the role of entities in bridging unstructured and structured data. Part III explores how entities can enable search engines to understand the concepts, meaning, and intent behind the query that the user enters into the search box, and how they can provide rich and focused responses (as opposed to merely a list of documents)—a process known as semantic search. The final chapter concludes the book by discussing the limitations of current approaches, and suggesting directions for future research. Researchers and graduate students are the primary target audience of this book. A general background in information retrieval is sufficient to follow the material, including an understanding of basic probability and statistics concepts as well as a basic knowledge of machine learning concepts and supervised learning algorithms.
Clean Craftsmanship
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Author : Robert C. Martin
language : en
Publisher: Addison-Wesley Professional
Release Date : 2021-09-16
Clean Craftsmanship written by Robert C. Martin and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-16 with Computers categories.
How to Write Code You're Proud of . . . Every Single Day ". . . [A] timely and humble reminder of the ever-increasing complexity of our programmatic world and how we owe it to the legacy of humankind--and to ourselves--to practice ethical development. Take your time reading Clean Craftsmanship. . . . Keep this book on your go-to bookshelf. Let this book be your old friend--your Uncle Bob, your guide--as you make your way through this world with curiosity and courage." --From the Foreword by Stacia Heimgartner Viscardi, CST & Agile Mentor In Clean Craftsmanship, the legendary Robert C. Martin ("Uncle Bob") has written the principles that define the profession--and the craft--of software development. Uncle Bob brings together the disciplines, standards, and ethics you need to deliver robust, effective code and to be proud of all the software you write. Robert Martin, the best-selling author of Clean Code, provides a pragmatic, technical, and prescriptive guide to the foundational disciplines of software craftsmanship. He discusses standards, showing how the world's expectations of developers often differ from their own and helping you bring the two in sync. Bob concludes with the ethics of the programming profession, describing the fundamental promises all developers should make to their colleagues, their users, and, above all, themselves. With Uncle Bob's insights, all programmers and their managers can consistently deliver code that builds trust instead of undermining it--trust among users and throughout societies that depend on software for their survival. Moving towards the "north star" of true software craftsmanship: the state of knowing how to program well Practical, specific guidance for applying five core disciplines: test-driven development, refactoring, simple design, collaborative programming, and acceptance tests How developers and teams can promote productivity, quality, and courage The true meaning of integrity and teamwork among programmers, and ten specific commitments every software professional should make Register your book for convenient access to the book's companion videos, updates, and/or corrections as they become available. See inside book for details.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Digital Business Leadership
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
The Art Of Agile Marketing
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Author : Bill Cushard
language : en
Publisher:
Release Date : 2018-06-30
The Art Of Agile Marketing written by Bill Cushard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-30 with categories.
The Phoenix Project
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Author : Gene Kim
language : en
Publisher: IT Revolution
Release Date : 2018-02-06
The Phoenix Project written by Gene Kim and has been published by IT Revolution this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-06 with Business & Economics categories.
***Over a half-million sold! And available now, the Wall Street Journal Bestselling sequel The Unicorn Project*** “Every person involved in a failed IT project should be forced to read this book.”—TIM O'REILLY, Founder & CEO of O'Reilly Media “The Phoenix Project is a must read for business and IT executives who are struggling with the growing complexity of IT.”—JIM WHITEHURST, President and CEO, Red Hat, Inc. Five years after this sleeper hit took on the world of IT and flipped it on it's head, the 5th Anniversary Edition of The Phoenix Project continues to guide IT in the DevOps revolution. In this newly updated and expanded edition of the bestselling The Phoenix Project, co-author Gene Kim includes a new afterword and a deeper delve into the Three Ways as described in The DevOps Handbook. Bill, an IT manager at Parts Unlimited, has been tasked with taking on a project critical to the future of the business, code named Phoenix Project. But the project is massively over budget and behind schedule. The CEO demands Bill must fix the mess in ninety days or else Bill's entire department will be outsourced. With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with a manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited. In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again. “This book is a gripping read that captures brilliantly the dilemmas that face companies which depend on IT, and offers real-world solutions.”—JEZ HUMBLE, Co-author of Continuous Delivery, Lean Enterprise, Accelerate, and The DevOps Handbook
Html The Definitive Guide
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Author : Chuck Musciano
language : en
Publisher: O'Reilly Media
Release Date : 1998
Html The Definitive Guide written by Chuck Musciano and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Computers categories.
Computing Methodologies -- Text Processing.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
