Digital Marketing Pariwisata
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Digital Marketing Pariwisata
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Author : Emil Salim
language : id
Publisher: CV. Gita Lentera
Release Date : 2024-02-02
Digital Marketing Pariwisata written by Emil Salim and has been published by CV. Gita Lentera this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-02 with Business & Economics categories.
Saat ini teknologi digital sangat mempengaruhi aspek kehidupan masyarakat, bahkan banyak kebutuhan yang muncul akibat pengaruh digitalisasi ini, termasuk salah satunya kebutuhan untuk diakui secara digital. Berpromosi secara online tidaklah mematikan pemasaran secara konvensional, tetapi justru saling menguatkan. Meski promosi secara langsung (word of mouth) masih dianggap paling ampuh dan berhasil, tentu kita semua sepakat bahwa setiap pengelola destinasi wisata perlu menambah platform pemasaran agar lebih optimal. Destinasi digital merupakan destinasi baru yang dapat memenuhi kebutuhan masyarakat akan pengakuan secara digital, oleh karena itu destinasi ini memiliki ciri kebaruan, bagus untuk berfoto, dan bagus untuk diunggah ke berbagai platform digital. Destinasi digital merupakan salah satu program Kementerian Pariwista Republik Indonesia untuk meningkatkan kunjungan wisatawan nusantara dan wisatawan mancanegara. Destinasi digital dibuat oleh Kementerian Pariwisata melalui Komunitas Generasi Pesona Indonesia (GenPI) yang tersebar di seluruh Indonesia. Komunitas ini merupakan komunitas pariwisata yang aktif di dunia digital. Komunitas ini bergerak di promosi pariwisata Indonesia termasuk salah satunya destinasi digital. Berbagai uraian tentang hal tersebut terangkum dalam sebuah buku dengan judul "Digital Marketig Pariwisata ".
Digital Marketing Strategies For Tourism Hospitality And Airline Industries
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2019-08-30
Digital Marketing Strategies For Tourism Hospitality And Airline Industries written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Business & Economics categories.
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Digital Marketing And Social Media Strategies For Tourism And Hospitality Organizations
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Author : Ahmet Bulent Ozturk
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2022-03-31
Digital Marketing And Social Media Strategies For Tourism And Hospitality Organizations written by Ahmet Bulent Ozturk and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-31 with Business & Economics categories.
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
Digital Marketing
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Author : Ni Ketut Arismayanti ; Nyoman Dini Andiani ; I Gde Pitana
language : id
Publisher: PENERBIT KBM INDONESIA
Release Date : 2022-10-21
Digital Marketing written by Ni Ketut Arismayanti ; Nyoman Dini Andiani ; I Gde Pitana and has been published by PENERBIT KBM INDONESIA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-21 with Antiques & Collectibles categories.
Information And Communication Technologies In Tourism 2018
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Author : Brigitte Stangl
language : en
Publisher: Springer
Release Date : 2017-12-22
Information And Communication Technologies In Tourism 2018 written by Brigitte Stangl and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-22 with Business & Economics categories.
This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jönköping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.
Digital Marketing Pembangunan Desa Wisata
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Author : Dr. I Wayan Ruspendi Junaedi, S.E., M.A., Dr. I Gusti Bagus Rai Utama, S.E., MMA., M.A. Dr. Dermawan Waruwu, M.Si
language : id
Publisher: CV. AZKA PUSTAKA
Release Date : 2021-12-26
Digital Marketing Pembangunan Desa Wisata written by Dr. I Wayan Ruspendi Junaedi, S.E., M.A., Dr. I Gusti Bagus Rai Utama, S.E., MMA., M.A. Dr. Dermawan Waruwu, M.Si and has been published by CV. AZKA PUSTAKA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-26 with Antiques & Collectibles categories.
Program Pengembangan Desa Mitra (PPDM) - Desa Wisata Herbal di Desa Catur, Kintamani, Bangli, Provinsi Bali merupakan bentuk kepedulian DRPM serta tim pengusul PPDM dari Universitas Dhyana Pura dalam mengembangkan potensi masyarakat Desa Catur. Desa Catur memiliki potensi yang luar biasa untuk dikembangkan menjadi Desa Wisata Herbal karena memiliki: (1) keindahan alam berupa air terjun, goa bersejarah, dan kesejukan alam; (2) perpaduan budaya antara etnis Bali dengan etnis Tionghoa yang terlihat di beberapa pura yang berumur ratusan tahun, ornamen rumah penduduk, dan perayaan hari raya keagamaan; dan (3) hasil alam yang melimpah berupa tanaman herbal yaitu kopi, jeruk, sereh, bunga gumitir, keladi, ubi, jahe, kunyit, dan sebagainya. Salah satu produk andalan Desa Catur adalah kopi arabika. Pengelolaan dan penanaman herbal ini masih sangat sederhana, sehingga hasilnya kurang maksimal. Oleh sebab itu, Bupati Bangli, Kepala Desa Catur, Kelompok Wanita Tani (KWT), dan Kelompok Sadar Wisata (Pokdarwis) ingin mendapatkan pelatihan dan pendampingan dari tim pelaksana PPDM untuk menggalakan kembali penanaman herbal di Desa Catur, sehingga menjadi destinasi wisata herbal.
Social Media Strategies For Tourism Interactivity
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Author : Ramos, Célia M.Q.
language : en
Publisher: IGI Global
Release Date : 2024-04-15
Social Media Strategies For Tourism Interactivity written by Ramos, Célia M.Q. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-15 with Business & Economics categories.
The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.
Social Media Marketing In Tourism And Hospitality
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Author : Roberta Minazzi
language : en
Publisher: Springer
Release Date : 2016-09-24
Social Media Marketing In Tourism And Hospitality written by Roberta Minazzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-24 with Business & Economics categories.
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Pemasaran Destinasi Pariwisata Berkelanjutan Di Era Digital
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Author : Nurdin Hidayah
language : id
Publisher: Kreasi Cendekia Pustaka
Release Date : 2021-10-29
Pemasaran Destinasi Pariwisata Berkelanjutan Di Era Digital written by Nurdin Hidayah and has been published by Kreasi Cendekia Pustaka this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-29 with Business & Economics categories.
Pemasaran destinasi pariwisata merupakan konsep yang sangat dinamis sejalan dengan perubahan lingkungan industri pariwisata yang semakin hari semakin cepat, sulit diprediksi dan semakin tidak pasti. Buku ini dapat memberikan gambaran mengenai konsep pemasaran destinasi pariwisata yang berkelanjutan secara mendasar, holistik, dan komprehensif. Oleh karena itu, buku ini dapat menjadi pegangan bagi mahasiswa, dosen, peneliti, trainers, maupun praktisi yang ingin mendalami pengelolaan pemasaran destinasi pariwisata yang berkelanjutan pada era perkembangan teknologi digital masa kini. Adapun keunikan lainnya dari buku ini dibanding dengan buku lain yang sejenis adalah sebagai berikut:· - Buku ini berisi mengenai konsep-konsep dan teori pemasaran destinasi pariwisata di era digital dengan pendekatan nilai (value-based marketing) serta pembangunan pariwisata yang berkelanjutan (sustainable tourism development); - Buku ini disusun dengan pendekatan proses pemasaran destinasi pariwisata secara bertahap agar dapat dengan mudah dipahami oleh pembaca, baik yang tidak memiliki latar belakang pariwisata maupun yang memiliki latar belakang di bidang pariwisata; - Buku ini didukung dengan konsep-konsep yang dikembangkan sendiri oleh penulis yang diselaraskan dengan kondisi destinasi Pariwisata di Indonesia. Buku ini juga disusun secara komprehensif tetapi dikemas secara sederhana sehingga dapat memudahkan pembaca baik dalam membawanya maupun dalam memahaminya. - Dan terakhir, buku ini didukung dengan model-model serta contoh-contoh yang dapat memberikan pemahaman terhadap pembaca secara holistik dan berkerangka.
Future Of Tourism Marketing
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Author : Seongseop (Sam) Kim
language : en
Publisher: Routledge
Release Date : 2021-06-14
Future Of Tourism Marketing written by Seongseop (Sam) Kim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-14 with Business & Economics categories.
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies. Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era. The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
